That absolutely sucks. I was very happy that the X was shrinking the physical dimensions of the phone. For me, I don't want the biggest screen possible. I want a big enough screen. The X solves that without being unwieldy. The Plus didn't fit a lot of places comfortably (back pockets, front pockets, cup holders, etc.) It also isn't easy to use one handed. I could understand Apple wanting to sell the most expensive phone for more profit IF there wasn't an accompanying usability issue as well.