English
English is not my main language, but clearly some of the people posting in this thread are way worse than me when it comes to reading comprehension.
Steve implied that Google was ahead IN SOME AREAS. He wanted Apple to leapfrog Google, and clearly they did. iCloud and the whole ecosystem and experience are way seamless and just better.
The way iMessage works, for example, is unmatched. And while we are talking, Apple is just going head on against things the average poster (not to mention average user) can't see or understand. In a few months, maybe years, billions of dollars spent on huge data centers and infrastructures will start to pay themselves (Apple had 0 of this in 2010, when Steve mentioned what we are discussing). That, together with state of the art Software (OS, improved services, learning) will simply nullify Google's previous advantages.
For example, Google maps is just another app. In 2010, it was "the" app.
After all of this get's done, it's time to attack the obviously fragile Google where it hurts: Search.
Apple was behind in those areas 4 years ago, but not anymore. What this whole mess of a trial shows, is:
- Apple learned that different people have different taste. The second best seller, even in the US, has a 5 inch screen. The third best seller has a 5.7 inch screen. Both phones cost the same or more than the iPhone.
People actually love and pay for a big screen, even if it means getting a bloated UI and ****** design.
- Apple learns and is learning.
iOS is leader in "stickiness", dev support, dev tools, dev interest. This wasn't true in 2010, iOS depended on apps from Google and Android interest and support was catching up at full throttle and Eric Shmidt even said:
"in 6 months, apps will be Android first." Looks like he wasn't spot on.
Macs are better than ever, Apple never sold as many phones, as many iPads, as many apps and services. They are not behind in any single area, au contraire. Google is. Samsung is. Microsoft is.
However, Apple is facing limitations that any company that goes head-on against whole industries will face:
People like huge phones, little phones, medium phones, not so medium phones, easy to use software, software with thousands of options, etc.
They will please as much people as they can, but not everyone. The difference is that more than in 2010, in 2014 everybody around the world can "tweet" and "share" their opinions.
Meanwhile, I will keep using Android, because as of right now, Apple doesn't provide what everything I value and want in a smartphone. That's fine. I still use a Macbook air anyway
