Apple's Stock Sets New All-Time High

[BuddyTronic]

This isn’t accurate. Apple is a shell of its former self, according to forums and social media.

Terrible software, hardware and a lack of innovation should mean that the stock would be in the dump.

Something isn’t adding up.

Yeah, what's not adding up is your assessment.

Almost no one here knows what P/E is, let alone how to analyize it.

We have someone in this thread saying Apple's profits don't justify the valuation when that is literally the opposite of true. You could say that about Amazon, but AAPL? LOL!!

Yes, and that is one of the main reasons I post. I try to point some things out. It's ridiculous that many of the views posted are 180 degrees wrong.

You articulate better than me, but I think we are mostly on the same page in our opinions of AAPL stock. But isn't it obvious to everyone? So many posts over the years. Maybe go back a decade and check my posts back then - it's basically the same theme

You mentioned the PE of Microsoft - great example - doesn't that cause anyone else to think about what AAPL PE should be? I mentioned Proctor and Gamble as another comparison.

Do you have a lot of friends and relatives that you tried to tell them that AAPL is the best way to get their money working? I sure do, and only one friend ever really took it to heart and realized it was an obvious buy and hold. He is happy.

 

[Solomani]

You have to be aggressive. Waiting is what I did And you find yourself second-guessing when’s the right time to buy. The idea it’s not to ‘worry and sell’ , sometimes you have to sit back and ride out the fluctuation. I think it’s more than being just a ‘numbers game’, it’s all strategy.

Umm I think he was alluding to an overall Recession-caused market crash. That's what he seemed to imply by saying AAPL stock will be much much cheaper a few months down the road.

 

[Baymowe335]

Yeah, what's not adding up is your assessment.





Yes, and that is one of the main reasons I post. I try to point some things out. It's ridiculous that many of the views posted are 180 degrees wrong.

You articulate better than me, but I think we are mostly on the same page in our opinions of AAPL stock. But isn't it obvious to everyone? So many posts over the years. Maybe go back a decade and check my posts back then - it's basically the same theme

You mentioned the PE of Microsoft - great example - doesn't that cause anyone else to think about what AAPL PE should be? I mentioned Proctor and Gamble as another comparison.

Do you have a lot of friends and relatives that you tried to tell them that AAPL is the best way to get their money working? I sure do, and only one friend ever really took it to heart and realized it was an obvious buy and hold. He is happy.

As Apple becomes more focused on services, their multiple should grow. Apple is one of the most misunderstood stocks and companies in the world, despite being followed so closely. Analysts were WAY too focused on unit sales and missed what was right in front of them.

They also ignored a prodigious buyback that is so powerful, people will again be asking how they missed it when there are only 3B shares left. Apple doesn't even have to grow profit to keep grinding higher.

I never tell people what to do with their money for one reason. They don't listen.

Everyone thinks they are smart and good investors, just like everyone thinks they are an above average driver.

 

[IllIllIll]

Been hearing this ridiculous nonsense since 1997. I didn't listen, and ended up 7 figures richer as a result.

Hey, same here! *5*

I will admit to writing off Apple as dead back around 1997 but I'm sure glad they've rebounded since then. After all the splits, the several hundred shares I bought then have grown to more than 10000 shares today...

 

[Baymowe335]

Let's see how long it can hold that value before dropping back down below $1T as it did late last year when all the analysts start telling shareholders and potential investors how Apple has gone up too high and too fast and how it deserves some 10% correction based on some vague rumors of faulty iPhones. Usually, whenever Apple stock starts to get decent traction, something will come along and derail the stock.

Meanwhile, Microsoft will simply keep cruising along thanks to its unstoppable cloud business or at least that's what Wall Street is always saying. No pullback for Microsoft, but there must be a pullback for Apple because Apple is so vulnerable due to everything under the sun. That's why Apple should acquire a cloud business in order to have unlimited growth potential as every other tech stock that has a cloud business. What does Apple use its data centers for, anyway? Hopefully, they will be fully operational for Apple's streaming business and Apple won't have to be giving their money to Amazon for storage.

I'm willing to bet Apple is still considered a doomed company and there will always be those analysts who give price targets of $50 lower than the current share price because they believe Apple is too overvalued despite having a P/E lower than most tech companies. Whatever. I hope those analysts are happy for ruining some investor's chances to make some decent money. Luckily, they'll never get fired for giving very poor advice because they work for crooked brokerage firms.

Microsoft was successfully able to change the narrative on their company and stock, which Apple is slowly starting to do as well. Despite making almost half as much money as Apple, their valuation is similar. I think MSFT has flown a little too high, but I own the shares too so I'm not going to lament it.

Apple still has room to run in the long term, primarily due to services expansion and an insane buyback.

 

[AustinIllini]

Too bad Tim Cook is making Apple fail

😏

 

[44267547]

I think he was alluding to an overall Recession-caused market crash.

Isn’t that when it’s time to buy?

 

[lkrupp]

AAPL just closed at 1.067T, equaling MSFT 1.067T in market capitalization. Not bad for being doomed since its founding in 1976, at least according to the critics here.
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Why most of the Apple is doomed crowd will view this as fake news. Only Isheep buy Apple stock.

Well as they say, even a broken clock is right twice a day. Apple, proudly Doomed™ since 1976, perpetually beleaguered to this very day. When AAPL topped 1T again some loser on AppleInsider remarked that Apple looked weak and disoriented. How can you even respond that kind of logic?

 

[ipponrg]

What did you say when AAPL PE was 9 I wonder? You didn't buy then?

I bought at 90 and on the dip near 140. I sold the last time it went to 215ish. You can always say “oh if you waited you’d get more money”, but sometimes you can’t cling onto paper money.

I don’t care as much about PE. Plenty of stocks show abnormal PE ratios to share price

 

[ipponrg]

Steve Jobs cared about the Apple customer. Tim Cook cares about the Apple shareholder. Steve was a minor shareholder, Tim is a major one, what a surprise. I prefer the Apple with a simmering stock price that made great products not the Apple with a boiling stock price that makes questionable products.

That is the weird thing about this situation. You can justify that people are spending to buy Apple products. And objectively you can say that because people are spending, it must be a success. However these are all reactions to the consequences. It’s difficult to objectively say that person A hates the product even though they buys it. People can hate products but still spend.

 

[dogslobber]

Tim Cook is holding Apple back.

 

[Baymowe335]

I bought at 90 and on the dip near 140. I sold the last time it went to 215ish. You can always say “oh if you waited you’d get more money”, but sometimes you can’t cling onto paper money.

I don’t care as much about PE. Plenty of stocks show abnormal PE ratios to share price

None of that matters unless you're buying sums that make a difference. The two prices you quoted were essentially bottoms for the time period, which is highly questionable that you hit them both.

Not saying you're lying, but everyone is a genius trading a few shares and/or boasting about it on the Internet.

 

[ryanwarsaw]

This should be a lesson for everyone calling for the end last year when they stopped reporting unit sales

I felt alone saying the company was fine and this was a buying opportunity, but the cash reward is worth it.

Hate on.

I was listening to you last year. I had just gotten into AAPL when it was near it's October 2018 highs. Part of the reason I kept buying it as it dipped was because of you. So thanks for that. Every $10 drop in share I was buying increasingly larger amounts to add to my position. I ran out of money and courage around $160.

I do think you are overly optimistic at times but have found your logic to be pretty sound.

Many people told me I was catching a falling knife. Well my hands are healed and I own the knife now.

 

[Solomani]

Isn’t that when it’s time to buy?

That sounds about right.

 

[Timothy Leo Crowley]

Thank you Mr. Cook. You're doing a great job!

 

[ryanwarsaw]

Cue in all the people that say Apple is winning despite not owning many shares at all.

I hope everyone listens to Baymowe and buys this stock now at its highest point.

You could buy it right now and sleep well. AAPL is just warming up. You realize sometimes when stocks go into break outs they never look back right? Just wait until AAPL delves further into the healthcare sector. Unless the zombie apocalypse comes to pass let's revisit the price in two years. I wouldn't be surprised if it is double.

If I wasn't already holding a huge part of my portfolio in Apple I would have no problem making an entry now. What tech company would you buy now oh wise one? Apple is still relatively a fair value even at this price.
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Correction: Tim's company sets a new all-time high.

Apple died October 12th, 2011

And here you are still at the funeral 8 years later.

 

[DocMultimedia]

I started buying in 2006ish. Retired last week thanks to AAPL. I got very lucky!

 

[Baymowe335]

I was listening to you last year. I had just gotten into AAPL when it was near it's October 2018 highs. Part of the reason I kept buying it as it dipped was because of you. So thanks for that. Every $10 drop in share I was buying increasingly buying larger amounts my position. I ran out of money and courage around $160.

I do think you are overly optimistic at times but have found your logic to be pretty sound.

Many people told me I was catching a falling knife. Well my hands are healed and I own the knife now.

Glad to hear that. I'm optimistic about the long term, which drives my general sentiment. I follow the fundamentals closely and the story hadn't changed. The market has proven me right. It will go down again, but we'll have to keep watching the facts and make decisions then.

3 basic things to remember on AAPL:

• Cash/Capital Return
• Profitability
• Installed base

Until one or more of these change, AAPL is going to do well. The buyback is perhaps the most overlooked and underrated elements to AAPL.

Running out of money is one thing. Courage is another. When you like a stock at $180, you should love it at $140. Markets do absolutely stupid things. To think Apple is an all time high and still trades at <20 times, you could argue the story has just begun.

 

[ryanwarsaw]

Glad to hear that. I'm optimistic about the long term, which drives my general sentiment. I follow the fundamentals closely and the story hadn't changed. The market has proven me right. It will go down again, but we'll have to keep watching the facts and make decisions then.

3 basic things to remember on AAPL:

• Cash/Capital Return
• Profitability
• Installed base

Until one or more of these change, AAPL is going to do well. The buyback is perhaps the most overlooked and underrated elements to AAPL.

Running out of money is one thing. Courage is another. When you like a stock at $180, you should love it at $140. Markets do absolutely stupid things. To think Apple is an all time high and still trades at <20 times, you could argue the story has just begun.

Let's say I went all in before my courage ran out. Short of busking on the street or begging relatives for money. I did use my margin limit to do this and have since paid it off.

 

[Aelfhunter]

Interestingly, here on MR there aren't many sophisticated investors; AAPL is bagged because many contributors don't understand the financial side of things. On another site I read (Seeking Alpha), AAPL is bagged because people don't understand the passion of Apple users. Having been a user since the Mac Plus, then initially a minor shareholder since the 2nd generation iPod, and slowly adding to it over the years, I now have a decent holding in AAPL. Lots of ups, lots of downs, but the overall trajectory over this time only goes one way. My kids will go to University thanks to AAPL.

 

[Solomani]

Anyone have any guesses as to HOW HIGH Apple stock value has to go warrant another stock split?

 

[Stevie jobz 2.0]

Yea those people are getting ready to bash iPhone 11s, same thing every year, they will never learn. iPhones are fare superior than any other smartphone and it’s not even close.

Really? So every review site that does top.10.lists etc, are wrong?
Not even close.. lol, brilliant!!

 

[simonmet]

This isn’t accurate. Apple is a shell of its former self, according to forums and social media.

Terrible software, hardware and a lack of innovation should mean that the stock would be in the dump.

Something isn’t adding up.

The answer is several things: Firstly, how dependent we all are on smartphones and other mobile tech nowadays. Secondly, the only alternative being Android and Google-heavy services; and traditionally duopolies don’t provide enough competition, even triopolies and quadopolies (if they are words) can collude to maximise their power and stifle competition. Thirdly, it‘s very difficult and expensive to change platforms because of the investment we’ve put into software and learning the operating systems over years now, which explains why retention rates are so high for both iOS and Android. Apple and other companies exploit this.

Apple could be doing much better for the consumer, and as I said in a recent post, what’s good for Apple isn’t necessarily what’s best for the consumer. Stock price reflects stock owner and executive interests almost entirely. As a user of Apple products I don’t particularly care what the stock price is or how profitable Apple is. Apple has done many many things that are user-hostile to promote their business, from iPhone throttling to almost entirely un-upgradable products, to opposition to right-to-repair, to telling you when you’re allowed to change the battery etc., etc., etc.

Apple’s corporate and investor interest is to make as much money as possible. The user interest is to get the best products and services for the best price. There is some overlap but not much. I wish MacRumors and others would stop conflating these two separate and sometimes (often) competing interests as being one and the same. They are not. This is largely an Apple user website and forum and it should serve those interests. For investor and stock/profit discussion why not put that in a separate section, sub-forum or sub-site? Apple can do well on one and not so well the other: is it really that hard to understand? I’d like to see Apple aiming more for that overlap in the Ven diagram than the one-sided profiteering.

Obviously they’re still making good products, but they can do a lot better. Instead of the drop in iPhone market share and revenue that was observed, they should be aiming to grow both. Time will tell if the latest iPhones are going to do that.

 

[lkrupp]

The answer is several things. Firstly, how dependent we all are on smartphones and other mobile tech nowadays. Secondly, the only alternative being Android and Google-heavy services; and traditionally duopolies don’t provide enough competition, even triopolies and quadopolies (if they are words) can collude to maximise their power and stifle competition. Thirdly, it‘s very difficult and expensive to change platforms because of the investment we’ve put into software and learning the operating systems over years now, which explains why retention rates are so high for both iOS and Android. Apple and other companies exploit this.

Apple could be doing much better for the consumer, and as I said in a recent post, what’s good for Apple isn’t necessarily what’s best for the consumer. Stock price reflects stock owner and executive interests almost entirely. As a user of Apple products I don’t particularly care what the stock price is or how profitable Apple is. Apple has done many many things that are user-hostile to promote their business, from iPhone throttling to almost entirely un-upgradable products, to opposition to right-to-repair, to telling you when you’re allowed to change the battery etc., etc., etc.

I wish MacRumors and others would stop conflating these two separate and sometimes (often) competing interests as being one and the same. They are not. This is largely an Apple user website and forum and it should serve those interests. For investor and stock/profit discussion why not put that in a separate section, sub-forum or sub-site?

Could you please explain, then, if and why you continue to use Apple products

 

[citysnaps]

Steve was a minor shareholder, Tim is a major one, what a surprise.

I should hope so. He's earned it over the years.