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Apple earned $258 million in U.S. mobile-ad revenue in 2013, an amount dwarfed by the advertising revenue taken in by companies like Google and Facebook. In 2013, Google generated $3.98 billion in mobile ad revenue, while Facebook garnered $1.53 billion, but the company will likely see growth in ad revenue as iTunes Radio gains popularity despite its unwillingness to cooperate fully with advertisers.

And yes, that actually is the reason that my most recent cell phone purchase is an iPhone.
 
lol @ stingy ...

Apple's all about protecting personal data (and this i large chucks),,,, this would fall under the same..

Besides,,, just because every other company does dish out person info left, right & center, and Apple is the "odd one out" who doesn't, it will stand out like a sore thumb...

And that sore thumb is getting better and better all the time. :)
 
lol @ stingy ...

Apple's all about protecting personal data (and this i large chucks),,,, this would fall under the same..

Besides,,, just because every other company does dish out person info left, right & center, and Apple is the "odd one out" who doesn't, it will stand out like a sore thumb...

And that sore thumb is getting better and better all the time. :)

You (and others) keep using that word - Personal - and I do not think it means what you think it means.
 
We've had this discussion multiple times. As always, it's a difference in magnitude. Simplistically, Apple tracks me in their store, while Google tracks me all over the place.

Both are stores.
Apple is like 7-11 with limited space and Google is like a mall, more space.
Just like when you leave 7-11, Google stops tracking you when you leave the mall.

And please don't say the entire internet is the mall because Google is not following you that close.
 
Thank goodness

"too reticent to foster relationships."

The interviewee at AdAge fails to miss the much more valuable relationships that Apple has built: with their customers.

In addition to the email addresses for my online businesses, I use .Me and iCloud email because Apple has shown a consistent attitude to protecting those who use their services.

I still have a Gmail address but never use it (except for sites that will probably sell my email): I grew weary of reading a new TOS designed to exploit my personal data to Google's advantage. With Apple email I don't worry about that.
 
Both are stores.
Apple is like 7-11 with limited space and Google is like a mall, more space.
Just like when you leave 7-11, Google stops tracking you when you leave the mall.

And please don't say the entire internet is the mall because Google is not following you that close.

I don't agree with your analogy at all (since Google can track you across properties that they do not own), but the point still stands that more data is worse to me.
 
Apple can do no wrong by me

I like that Apple takes their consumers' privacy seriously. I am not a fan of my information being shared even though I make it deliberately inaccurate for third parties and the Australian Government. Advertising companies are wasting their time on me as I have very little advertising in my life and what little that I am exposed to I manage to block it mentally.
 
I like that Apple takes their consumers' privacy seriously.

Everyone keeps user's personal info private. What this thread is about, is something different:

It's about Apple not sharing data with the iAd customers who pay them. In other words, they don't provide metrics or helpful info, like what percentage of their audience likes games or certain music, etc. Info that helps advertisers figure out which groups to target in the first place.

It's about Apple saying, hey come spend a lot of money on our targeted iAds, but no, we won't tell you exactly what types of audiences we have. Just trust us. Which is no doubt partly why iAd prices have dropped radically since it first came out.

Now, either that's because Apple isn't taking iAds seriously, or they're afraid the real info will scare off some advertising customers, or perhaps they just want to keep the info for their own use.

But it's not about personal info being provided or not. It's more about info on groups.
 
each one has their plan. personally the ads in gmail do not bother me and i dont find them invading. but apple squeezes money out of you in different ways with their forced upgrades. trying to make one billion dollar company into saints and the other into the devil where it concerns us customers is pure nonsense and they are laughing all the way to the bank.

Oh definitely. I very much understand the lure of google products and Google ads are far less annoying than most other ads. I just don't like where its going, with Google being "the model", so I do my best to not support it.
 
You are proud of this?

You can surrender all you want.

You seem to gloss over one very important word - PARTICIPATE - because that is what you have to do if you want to surrender yourself the way you have.

You are missing the specific point that Apple chooses not to participate in this blindingly dangerous proposition that identity and privacy are more valuable when sold than when kept.

You've foolishly_Assumed_ ...

I put far more effort into protecting my remaining privacy, yes remaining, than a great majority of users. Yet I don't live in denial about what's out of my control.

Nor do I believe Apple works to protect us, there's no money in it, no one worships money like Apple.

Conversely by selling our info behind the scenes, their bottom line makes them fat and happy. When the government speaks, Apple jumps and turns over the data.

It's as simple as that.
 
Oh definitely. I very much understand the lure of google products and Google ads are far less annoying than most other ads. I just don't like where its going, with Google being "the model", so I do my best to not support it.

Everyone expects something for nothing these days. Many people are happy to see a few targeted ads in exchange for not paying for our online usage.

Like this forum, for example.

The trouble, is, free services have to be paid for somehow. Unless a charity steps in, ads are the best way.

I do think it'd be great if Google (and Facebook and you name it) also had paid versions for everything (with no ads or info collection).
 
No, Google does not sell personal information. Just like Apple, they sell anonymous ad space.

Apparently Apple's personal information sales are much more "anonymous" than Google's personal information sales, based upon the entire premise of the original article.

----------

Many people are happy to see a few targeted ads in exchange for not paying for our online usage.

I'd be much happier to see non-targeted ads, thank you very much. I'm tired of looking up something online (say, a guitar) and then seeing guitar ads pop up on every web page for the next 3 months. :mad:

It's both creepy and annoying.
 
Apparently Apple's personal information sales are much more "anonymous" than Google's personal information sales, based upon the entire premise of the original article.

As has been pointed out many times, neither company sells personal information.

As for the original article, it was all about how Apple and Amazon don't share sales info with advertisers, like brick and mortar stores do.

I'd be much happier to see non-targeted ads, thank you very much. I'm tired of looking up something online (say, a guitar) and then seeing guitar ads pop up on every web page for the next 3 months. :mad:

I had that problem after looking for a new car. So I went to my Google Dashboard and removed "new cars" as an interest. Try it. I wish Apple was as open with what they collect about us.

Of course, all of this pales in comparison to Apple's recent patent about using biometric clues... including data collected from fitness gear... to determine what mood we're in, and serve ads based on that. "The new iWatch... it does exactly what its name says!" :cool:
 
I had that problem after looking for a new car. So I went to my Google Dashboard and removed "new cars" as an interest. Try it.

Sorry, I don't tell Google anything about my personal interests willingly.

Fortunately, I use Firefox on my Mac, with every Google-blocking plug-in I can find.

Sadly I do not have that option on my iPad.

Of course, all of this pales in comparison to Apple's recent patent about using biometric clues... including data collected from fitness gear... to determine what mood we're in, and serve ads based on that. "The new iWatch... it does exactly what its name says!" :cool:

A Google fan sounding the alarm about Apple's potential intrusion of personal privacy. Now that's rich.

Of course you know a patent can be a far stretch from practice. What you only suspect Apple may do someday is Google's bread and butter today.
 
Fully agree....

Not perfect, but at least they are keeping the data I choose to share with them...with them. They are not selling it or selling me. I appreciate that.

Have you ever noticed that all of Apple's products come with a selectable warning about collecting your information, and giving you the opportunity to opt-out? Conversely, have you ever seen Google offer that option - or even admit that they are collecting data that has absolutely NOTHING to do with what you would expect?

How many times has Google been forced to admit that they are indeed doing something they said they were not doing?

Maybe...just maybe... Apple is trying to set an example of corporate responsibility. Whenever a corporation's data is breached or exposed, fingers get pointed in all directions - the processing company, the ad company, etc - but few are ever held accountable for that data breach bringing misery to thousands or millions of people who have to re-set their identity. Maybe Apple is trying to set the example that, if a company wants to target customers using data mined from those same customers, the company ought to have the responsibility to keep it appropriate, safe, and reasonable.

Just a thought.

About the tought on Apple setting up an example in corporate awareness/responsability when coming to user data. Well said about Google and the so frequent issues about data management. Hope Google fanboys dont get pissed off and come to us by our words/comments....:eek:

:):apple:
 
Good to here this. I was starting to think Apple was becoming Google.

Wasn't Apple also involved with giving info to the NSA. I know this is different, but I admit I think I would rather have advertisers have it than the NSA :)

In all seriousness my info is no ones business. Advertisers and Government need to step away.
 
I'd be much happier to see non-targeted ads, thank you very much. I'm tired of looking up something online (say, a guitar) and then seeing guitar ads pop up on every web page for the next 3 months.

Especially if:

1. You bought a guitar and have no intention to buy a second.
2. You bought a guitar as a birthday present and have no interest in guitars.
3. You bought a saxophone off a friend instead of a guitar.
4. You wanted to know how much your friend paid for his guitar, never wanted one yourself.
5. You share a computer with your wife who researched a birthday present for you and the surprise is gone.
6. You share a computer with your wife and the computer analysing your web visits can't help but getting totally confused about your interests.

I got ads for restaurants 10,000 miles away from my home for about a year once. Worse was a purchase of four related Christmas presents for someone with a new hobby, which followed me on Amazon for about four years.

What's worse about targeting me: For example, I don't want to be told by anyone about music similar to what I like. I want to hear about music that is _different_. If I only see information that matches my world and my expectations, my world is just continuously shrinking.


----------

Wasn't Apple also involved with giving info to the NSA. I know this is different, but I admit I think I would rather have advertisers have it than the NSA :)

There is actually no indication whatsoever that Apple has ever given any customer information to the NSA, and no indication whatsoever that the NSA has ever stolen any customer information from Apple.
 
You (and others) keep using that word - Personal - and I do not think it means what you think it means.

I know what it means, and it not personal info as a "single user".

I'm talking about an bulk data collection.

The issue that concerns me always here that said even though it starts off by no personal info "single user", but just bulk data for what they use their phones for, which is how is normally is, how can you be sure it'll stay that way ?

Things have often snuck in the past...

Look at Location Services..,. We ll believed this was just pinpointing out location and Apple was using this data as just "pure reference" and/or to improve....

But as it turned out, personal info was collected.....

How do we know iAds and/or others arn;t going the same way?
 
Sorry, I don't tell Google anything about my personal interests willingly.

Then I don't see how you can complain about always getting the same kind of ads, if you won't do anything about it.

At least Google gives us a way to edit our interests. There's no similar way to control what iAd target group we've been placed in.

Especially if:

1. You bought a guitar and have no intention to buy a second.
... etc

Ironically, you two have confirmed that Google does NOT know that much about us. Otherwise they'd know we weren't interested in something any more.

It's poor targeting after a while, and a waste of ad space.

Sounds like we should get a patent on an ad that includes a "Not interested in this topic" button. Make it flip to another topic instantly. I tell ya, it'd be worth millions :)
 
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