tim hit the nail on the head with "its a hobbyist product for peoiple who want tomorrows tech today."
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As Apple Vision Pro Turns One, Here's What's Next
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SHHHHHHHHHH they wanna be birds dropping on tims parade! tim took apple to new heights, and has kept it profitable in ways that make other companies froth at the mouth in jealusy.
Apple Watch was the first.
AppleTV+ and a whole studio
M series A chip evolutioon and abandon intel
keep competitive with android and steal millions over to iphone every year for 14 years now
faceID
EU legal bullying and handling that with grace. steve woulda told the eu to take a hike with a middle finger
airpods not only launched well but basically cornered the market
ipad pro is now a ridiculous good product offering and not just a larger screen ipad.
handiling legal and sociopolitical turbulence in the usa from both political parties due to a government insecure with fears of inadequacy
launching a new iphone to tens of millions every year without lines around the block. thats no easy feat for any company. meeting demand every year like that???? only tim can do that. he will go down in history as the master of all logistics masters
bringing gaming to the mac? seriously, its not bad now. we have choices and good choices of real aaa titles.
iteration of everything almost yearly. plus meeting demand. plus growing the company. plus competing aggressively.
tim cook is a beast and its ridiculous how he is still so humble.
I've tried the AVP and I think it's a great concept device which I'll be excited to purchase once it has robust software support and VR games that take full advantage of the hardware. I'm not purchasing one to show guests a diorama of dinosaurs at a party and to play flat games I could play on a far cheaper flat TV.
I like the product. I’ve owned it for 6-8 months. I don’t use it everyday, but do when I work from home. I totally get what you’re saying about it being a selfish device. I do sometimes hesitate putting it on in the evening for exactly that reason. It’s THE MOST off-putting aspect of it, far far beyond any issues of comfort.
Not rationalizing a thing - I feel like it was worth every penny I paid for it, and find it far from being a gimmick. I use the AVP far more than my iPad, and at least as much as my M3 Pro MBP. I never once thought of returning it. The trial at the Apple Store does not really give a full picture of what it is capable of, but I also know that strapping ski goggles on your face for extended periods of time is not for everyone.
I think the idea is that one day the AVP will replace all the things you mentioned. It'll be a desktop without the bulky setup, it'll be your phone without ever having to take it out of your pocket, it'll be every book you have ever read right in front your eyes, it'll tell you the time without lifting your wrist, it'll play you music without the need to slide on headphone or bother your neighbor... it's just too infantile because it's bulky and weighs a ton. Battery technology and the way they have to present things before your eyes with today's tech just isn't there yet.
I'd imagine a day when it looks like normal glasses and all of the things above become a reality. It'll be a coach to every facet of your life. Helping you with math, vocabulary, reading comprehension at a young age... and later in life it'll be a mobile desktop space for when you are supposed to be on the clock without the need for a bulky desk space.
I think that's why there's some big names rushing to that finish line. They all want to be the one that everyone adopts when it becomes mainstream so that Apple doesn't clobber them in the walled garden.
Well said ... it's a huge barrier for a lot of people
Some great comments here about AVP from Viticci
It seems like Apple is, at this point, almost institutionally incapable of releasing a minimum viable product that doesn’t have to be a complete platform with an entire app ecosystem and a major marketing blitz. I just want Apple to make a pair of glasses that combine AirPods, Siri, and a basic camera. I don’t need Apple to make XR glasses that project a computer in front of my eyes today. And I wish the company would understand this – that they would see the interest in “simple” glasses that have speakers, a microphone, and a camera, and release that product this year. I hope they change their minds and can fast-track such a product rather than wait for visionOS to support that kind of form factor years from now.
It seems like Apple is, at this point, almost institutionally incapable of releasing a minimum viable product that doesn’t have to be a complete platform with an entire app ecosystem and a major marketing blitz. I just want Apple to make a pair of glasses that combine AirPods, Siri, and a basic camera. I don’t need Apple to make XR glasses that project a computer in front of my eyes today. And I wish the company would understand this – that they would see the interest in “simple” glasses that have speakers, a microphone, and a camera, and release that product this year. I hope they change their minds and can fast-track such a product rather than wait for visionOS to support that kind of form factor years from now.
When have they? Show me one indication please? And everything they are doing is aimed at Glasses based AR. TOF sensors, ARkit, Various Patents.
They almost certainly will have META style AR glasses in the labs - but the Meta ones are $50K. It’s going to take a while to get to the scale they need.
We need viable waveguide lenses to be able to off load the compute to a phone or something.
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It needs to be:
$999
Support controllers. Hands is great and all but for so many application is just does not work - Wacom have a 3d Pen coming… now that could alone be the killer app.
Doesn’t need eye screen, glass front, just needs to be functional.
$999
Support controllers. Hands is great and all but for so many application is just does not work - Wacom have a 3d Pen coming… now that could alone be the killer app.
Doesn’t need eye screen, glass front, just needs to be functional.
The AVP is not just about "what am I doing now that could be vastly improved...?" It is a new device category that imaginative folks will also ask "what might I be able to do with this cool new product?"
Agreed, lack of imagination limits the audience, as does price, but fortunately there are a lot of imaginative people out there. E.g. my workflow evolved to use of two or three 4K displays plus MBP display, with each display costing in excess of $1k. Long term a fully working AVP could replace those displays at similar cost and be mobile, and that is just a mundane usage. I could iterate lots of real innovating conceptual ideas, and that is just me. AVP is already being used in surgery by others, long before its first birthday.
Your analogy to the very important Newton is sound. Newton had narrow appeal but was an essential step in the process of Apple bringing us tablets, phones, etc. AVP also has narrow appeal and also is an essential step in the process of advancing Apple tech. "Narrow appeal" does not mean flop or lame product.
Steve on Newton:
If Apple had been in a less precarious situation, I would have drilled down myself to figure out how to make it work. I didn’t trust the people running it. My gut was that there was some really good technology, but it was **** up by mismanagement. By shutting it down, I freed up some good engineers who could work on new mobile devices. And eventually we got it right when we moved on to iPhones and the iPad.
One wonders if that will need to repeat itself with AVP
Shut down, shelve it and refocus internally on the right move in this space down the line
That's... actually one of the best things for me? I spent so much money on a huge TV and sound setup... and during the day/evening my kids are watching, and at night it's too loud while everyone is in bed and I wanna watch a movie. I see my family all the time! Gimme a couple hours of immersive separation!
The Vision Pro feels a little like the iPhone before the App store took off. It's fine/great for a small number of things, but the lack of basic apps like Netflix or YouTubeTV or even Chrome just cements it as a real niche product. Not sure why they can't port over the iPad version of the apps like they do with Max or Prime Video or Peacock.
AVP will evolve, but there is zero reason to expect the exact same evolution as Newton; quite the contrary. Primarily because Apple is now a rich mature tech company, no longer a young struggling cash-limited tech company. E.g. Steve's comment "If Apple had been in a less precarious situation..."
Counterpoint -- they seem to run lean still, despite their valuation and financial size
Example 1 of a zillion ... tons of their own iOS apps still without iPad versions
They honestly seem to have way too many balls in the air at any given moment now
Can you really afford it?
You're making up stories about other people for whatever motive, so how can we believe anything you tell us about yourself?
its ok for people to have their opinions based on a lack of imagination. unfortunately it is how the world works. Luckily as you say there are a lot of imaginative and talented people around.
yes we all know the VP is expensive, heavy, anti social etc. However I always look beyond this to things like what it could do with similar functions when it is isn't expensive or heavy and is easy to use daily. So many opportunities and I do believe it will replace a lot of hardware we have today [Maybe retaining a phone sized device to offload computing requirements]
AI is going to be the real magic in these headsets in combination with XR.
I agree with this - they do seem to have way too many things going on and Apple has grown into a beast !
I have zero reason to expect AVP to evolve like Newton. Newton didn't evolve. It was discontinued a decade before iPhone.
Well, Newton actually was a flop. The concept of handwriting recognition was ahead of its time. Unfortunately, it was also ahead of the hardware's time as well. Concept means nothing without execution. And the AVP is a another example of a concept getting too far over its skis, because battery and chip technologies limit it to being a clunky, heavy, odd-looking toy (when you use that over-the-head band, it looks like you're wearing a jockstrap on your face!) that needs to be hard wired to a battery to operate. Lots of great ideas, all poorly executed. I hereby declare you, Apple Vision Pro ver. 1, to be a flop. Get on the stick, Apple, and build products for which the adjutant technology actually exists. Or find a Steve Jobs, who can actually make the impossible happen!