I love how in our industry, when we raise a price, we have to justify it to the customer start to finish, across every presence imaginable, media, events, etc... cost of materials, availability during wartime, tighter environmental standards, labor cost increase, having not made an adjustment to the price in nearly a decade despite inflation and other factors... before we'll be able to make a 5% increase to the price and not lose all our customers.
It must be nice to be a telecom company and just toss out huge arbitrary pricing changes without any justification.