It does prompt you to enter an IMEI but you can Skip that step and continue. If you chose to order from Apple for home delivery, they will send you a trade-in kit to return your old phone. In this case I would suggest you enter the IMEI on the order if possible it will provide a little more protection when the third-party handles the return of your iPhone 12 Pro Max.
Same story as above just hit the Skip button below where it asks for the IMEI. If you order from AT&T the cardboard box your new iPhone arrives has a pre-printed UPS label, a strip of tape, and a cardboard sleeve to place you trade-in into. You reuse the same box your new iPhone 16 Pro Max arrived in.
Sort of if you enter the IMEI. It auto populates the trade-in steps to try to automate the return. Have you actually ordered a new iPhone?
For an AT&T ordered device the latest story is that a Corporate retail store should accept your trade-in. You need to lookup your near by AT&T locations and Filter for Company stores only since there are also local affiliate stores aka (third party) stores and they don't want to be bothered.
Dave
Thanks, Dave, for your comments.
I actually received my iPhone 16 Pro Max yesterday. It took a bit longer to download all my apps from the App Store, but now everything is set up as a carbon copy of my 15PM. I’ve just erased my 15PM to give to my family member.
When placing the order, I entered the IMEI for my 14PM. While I noticed the “skip” option, I didn’t want to risk any issues later in the trade-in process. Each year, I check Apple’s trade-in values and the lowest eligible phone AT&T will credit $1,000 for, as I’ve always gone with the Pro Max since the 12PM. So, I aim to maximize my credit, whether from Apple or AT&T. I didn’t mention my 14PM in my previous post, but I did buy it directly from Apple in 2022, trading in my 13PM.
Now that I see AT&T is offering $1,000 credit for the iPhone 12PM (which is a significant difference from the 14PM’s trade-in value), I’m wondering if I should turn in the 14PM I entered during the order or trade in a 12PM instead to save around $200 or more. There’s about a $300 price difference between the two on eBay, and Apple’s trade-in values reflect something similar.
I’ll be stopping by my local AT&T store, which I’ve been working with since 2008. They’ve never turned down my trade-in and have always been helpful, so I’ll see how it goes.