AT&T Launches $60 'Unlimited' Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB

Discussion in ' News Discussion' started by MacRumors, Mar 10, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    AT&T today introduced a new GoPhone prepaid plan with unlimited talk, text, and data at a max speed of 3 Mbps for $65 per month, or $60 with AutoPay enabled. However, unlike AT&T's new $90 Unlimited Plus plan with up to 10GB of 4G LTE tethering, the GoPhone plan does not include Mobile Hotspot capabilities.


    Each line that exceeds 22GB of data usage may experience reduced speeds to a max of 128 Kbps on that line for the remainder of the 30-day term, but only at times and in areas where there is network congestion, which is similar to 22GB and 23GB soft cap policies from Verizon and Sprint respectively.

    T-Mobile this week raised its own deprioritization threshold to 30GB, up from a previous minimum of 28GB, as spotted by TmoNews.

    A cheaper GoPhone plan is available for $45 per month, or $40 with AutoPay, and includes unlimited talk, text, and up to 6GB of data at a max speed of 3 Mbps. After 6GB, data speeds are slowed to a max of 128 kbps for rest of the 30-day term. Unused data rolls over to the next month. No tethering is included.

    Both plans have Stream Saver mode enabled by default, which reduces streaming video to 1.5 Mbps or around 480p quality, but it can be turned off through AT&T's website to stream video in HD quality. Both plans also include talk, text, and data roaming in Canada and Mexico at no additional charge.

    The new GoPhone plans are ideal for customers that do not need tethering and are looking to avoid credit checks, activation fees, and deposits, but otherwise AT&T's new Unlimited Plus and Unlimited Choice plans and competing options are worth considering for better features or value.

    AT&T's pricing includes monthly access charges, but the plans are not inclusive of taxes or additional fees. Comparatively, Verizon Unlimited starts at $80 per month, Sprint Unlimited starts at $50 per month for a limited time, and T-Mobile ONE, which includes all taxes and fees, starts at $70 per month.

    The new prepaid plans are available now. Additional lines can be added to each plan, with multi-line discounts ranging between $5 and $20 per month.

    Article Link: AT&T Launches $60 'Unlimited' Prepaid Plan as T-Mobile Raises Throttling Minimum to 30GB
  2. dannyyankou macrumors 603


    Mar 2, 2012
    Not much of a decrease, lol
  3. ElZeus macrumors regular

    May 26, 2008
    AT&T's new data plans are as misguided as Google's messaging apps.
  4. BlandUsername macrumors regular


    Jan 18, 2016
    In yer server room, fixing the tubes
    ATT has all the tools and the toys, but refuses to see how to put it all together. Get beyond the pricing games and just hit the basement plus a few profit points, bundle directv now. work with the Pro sports, bundle 2 or more, get a real price break. Boom! own it all.
  5. BeSweeet macrumors 68000


    Apr 2, 2009
    San Antonio, TX
    "Throttling Minimum"

    I still don't understand why sites are using the term "throttling" since that's not how it works (as the actual post details). Misleading.
  6. dlewis23 macrumors 6502a

    Oct 23, 2007
    I don't get why they are not limiting it to just 3 Mbps. Thats really low, and just stupid.
  7. oneMadRssn macrumors 68040


    Sep 8, 2011
    Boston, MA
    I don't understand why consumers have such a hard on for "unlimited." I'll take a capped plan with no strings attached any day over an unlimited plan with web of restrictions and limits and gimmicks. If you have issues with a capped plan, then set a higher cap. Easy.
  8. Porco macrumors 68030


    Mar 28, 2005
    Kudos for putting "'Unlimited'" in inverted commas in the headline.

    As for 'Unlimited Plus'... just... lol...

    All these companies should stop calling their products 'Unlimited' unless and until such a time as there are ever truly unlimited. IMHO.

    Is it the consumers' desires or is it just the companies' perception of consumers' desires? Genuine question, I'm not really sure.
  9. Zaft macrumors 68040


    Jun 16, 2009
    For social media and some light browsing its fine.
  10. Akack macrumors 6502a

    Mar 5, 2011
    Lol so THIS is ATT's response to Verizon and TMobile....
  11. eric89074 macrumors member

    Sep 19, 2012
    Why would you get this when you can get cricket unlimited for $55 a month that does 8mbps down on ATT towers and no longer sends traffic through a proxy?
  12. Little Endian macrumors 6502a

    Apr 9, 2003
  13. rich4647 macrumors newbie

    Mar 10, 2017
    This isn't mac news.

    This is mobile phone data plan news.

    If I want news about AT&T's latest plan, I'm pretty sure I can sign up for that with them.
  14. eyeseeyou macrumors 68000

    Feb 4, 2011
    Stopped reading after this
  15. FasterQuieter macrumors 6502


    Feb 21, 2008
    T-Mobile has been getting slower and slower where I live. These cheap unlimited plans are only going to make it worse. For a regular user, someone who is not watching multiple HD movies per month, service is deteriorating by the day. And the prices are static. I'd like to see some competition at the lower end. Some incentive to use less data and save some money. I'd switch to Project Fi in a heartbeat if they supported iPhones.
  16. oneMadRssn macrumors 68040


    Sep 8, 2011
    Boston, MA
    Great question. I actually think this is the carriers trying to shove higher-priced plans down customers' throats. Sure, $80/month for limited unlimited sounds like a bargain compared to $60/month for only 5GB capped. But the carrier knows you'll average 3GB regardless of the plan, and they just increased your bill by 33%.

    But consumers do seem to respond positively to it. Something about the word unlimited seems to click and make then open their wallets.
  17. danmart macrumors 6502


    Apr 24, 2015
    Lancs, UK
    Are these speeds considered 'good' in America? I get over 20Mbps from my mobile here in the UK and I'm not even in an urban area.
  18. yanki01 macrumors 68040


    Feb 28, 2009
  19. mattjackbrown macrumors newbie

    Jun 21, 2010
  20. Joe Rossignol Editor

    Joe Rossignol

    Staff Member

    May 12, 2012
    Thanks for joining the forums and sharing this feedback.

    MacRumors was launched in 2000, before the iPod, iPhone, and iPad existed. We've expanded our coverage accordingly. We are still committed to publishing the latest Mac news and rumors, when there is information worth sharing, but it is currently a slower time of the year in the Apple news cycle. As a general rule of thumb, we accept news tips from all readers via email at
  21. miniyou64 macrumors 6502


    Jul 8, 2008
  22. dannyyankou macrumors 603


    Mar 2, 2012
    Luckily for you, this website uses tags and you can bookmark the tags.
  23. dlewis23 macrumors 6502a

    Oct 23, 2007
    It's $60 for "unlimited" that they limit to just 3 Mbps. Cricket doesn't even limit it that low.

    For less than $10 more per month you could get T-Mobile One and not be limited to just 3 Mbps.
  24. dominiongamma macrumors 6502a


    Oct 19, 2014
    Tempe, Arizona
    70-85 Mbps on T-Mobile here and I pay less too no thanks att
  25. guzhogi macrumors 68030


    Aug 31, 2003
    Wherever my feet take me…
    I've heard from time to time how other countries have faster connections than the USA, and people say that it's because the USA is so much bigger geographically, so it's a lot harder to upgrade. I concede that, but how many more people does the US have, and how do AT&T's, Verizon's, etc. profits compare to the telcos in other countries? I'd love to see a comparison of the various telcos' profits vs how much it'll cost them to upgrade their infrastructure.

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