What's funny to me (and honestly couldn't care less what people do like erratikmind said) is that people are super quick to jump on an opportunity to steal or cheat (yes, it is what you're doing) a company, however also get highly offended if someone tries to do it to them. eBy scams, CL scams, what have you, if you're the one being wronged its' the worst thing in the world, but if you're "screwing the man" then hey, they deserve it anyway, right?
Actually, let me back up for a minute because I in fact do care, because it effects me. You think that losses like this are somehow just absorbed into the company and they don't care? Service costs increase because of things like this; CS quality goes down, and people with legitimate problems have a harder time because companies have less relaxed policies due to fraud. So yes, have fun with your free phone, but remember exactly who screwed who here when you have problems in the future.