I'm not sure why you people even go into threads like this.
Maybe because this is a discussion forum and we like to discuss? I can't see why you need to agree with 90% of the posters in a thread to be allowed to post in it?
That said, I still agree that the bleeding is somewhat of a "defect" - just one that most people will never have a problem with, as I've mentioned about a million times now.
The use case of watching movies in the dark keep coming up. I am a bit puzzled by that actually, because I can't see how it's a problem. When in the dark, the brightness should be at what - 20-30 % unless it's annoying to the eyes? Fair enough, if at that brightness level you have noticeable bleeding, then by all means exchange. I just doubt that many units have that severe problems.
If you don't see it as a problem, thats fine, but some of us do, and so does Apple, which is why they quickly replace them without hassle when the issue is brought to their attention. Apple is doing just fine, they don't need you to defend them.
Yeah, Apple's handling of this is a bit weird. Because, it seems from what people are saying, that they willfully and instantly exchange the units. But at the same time, apparently, they keep producing units with the flaw.
Most likely the number of people returning them is minuscule compared to the number of iPads sold, so they are not changing the way they are produced. And then, to keep their reputation of "excellent customer service" they have just decided to exchange the units of those who do complain.
Finally, I am NOT defending Apple, why do people keep thinking that?! I am just trying to offer another view of the matter which, in some ways I think, is more realistic than the "bleeding is a catastrophe" view shared by many posters here.
I am basically trying to save people the hassle of having to replace their iPad multiple times over something that is not a real problem on most units.
If you have gone through the frustration of 9 exchanges, for instance, I can't see the reward-factor in finally having an iPad without bleeding is worth it.
This IS a bit like a scratch on a new car. At first you are VERY annoyed with it, but then you notice that it really doesn't matter in normal usage - only if you look for it do you get a bit annoyed again.