This is how Apple survives the business world mediocrity that Microsoft represents and feeds on.
Microsoft is used because it's the safest choice. It's not the best, but it doesn't have to be because the fear-driven operatives in most businesses will stick with it.
Microsoft sucks from the teat of business ignorance and cowardice, and it's a feast.
Apple – since the Macintosh – has always represented boldness. They drag the market kicking and screaming into areas it's not yet ready for – too pricey, too new, too niche.
They don't give business the products it wants, and they don't deliver the products their user base demands.
Apple will give you the product you need at a price that makes them enough money. Then we will complain because it's not what we asked for and it costs too much. Then we will buy it (because we do need it) and love it and wonder how it could ever have not been thus.
This is the Macintosh Way, and it's why the iPhone is ****ing genius no matter the price.
Businesses don't need to buy the iPhone. It's not for them anyway. They'll do what they usually do and choose something safe and cheap and well known that's less functional, ugly, non-intuitive and will need to be replaced in a year. Because no one ever gets fired for being boring and doing what everyone else is doing. The herd protects them.
We will buy it because we take risks to get our hands on greatness. We leave the safety of the group, we ignore caution and strive for better stuff.
We don't settle for boring, ugly, sloppy interfaces and throwaway commodity technology.
We will buy the iPhone. Because it's more than just another phone, and we know it, and we need that.