This one's a real mystery. From the look of that banner, they really are treating this as a big event. The cost for one of those isn't proportionate to the gravity of a one-time event to introduce a new iPod nano.
If iTunes 8 is coming out, Quicktime 8 should be as well. Logic (Apple's music editing/creation suite) is also due for an update -- it's a year old on Sept. 12th, and comes with the soon-to-be-outdated Quicktime 7 Pro.
- new iPod nano, touch
- iPhone 2.1 firmware
- iTunes 8
- Quicktime 8
- Logic Studio 2
That seems like a decent amount of new products, all AV related, and all together, probably represents a significant amount of Apple's revenue.
If iTunes 8 is coming out, Quicktime 8 should be as well. Logic (Apple's music editing/creation suite) is also due for an update -- it's a year old on Sept. 12th, and comes with the soon-to-be-outdated Quicktime 7 Pro.
- new iPod nano, touch
- iPhone 2.1 firmware
- iTunes 8
- Quicktime 8
- Logic Studio 2
That seems like a decent amount of new products, all AV related, and all together, probably represents a significant amount of Apple's revenue.