Base iPhone 17 Pro Could Cost $200 More But With Doubled Storage

[apparatchik]

It's not Apple-like, unfortunately, but they shouldn't calculate the rest of the world prices based on the US price this time around. Not when the US is the only country applying exorbitant tariffs. I would expect Canada and Mexico's prices NOT to go up based on US tariffs (just the usual currency fluctuations).

Moreover, unlike a sales tax which a company separates from its MSRP in the US, tariffs are hidden, less transparent, and politically charged, which is worrisome.

 

[iMac The Knife]

I don't think this will come to fruition, but if it does, it will be very bad.

 

[contacos]

Not really surprising considering Samsung flagships are more expensive at this point but they always have some discounts and greater Trade-in deals.

 

[digitalprty]

There better not be any difference of features between the pro max and pro, then. I’m not paying $200 more for the pro for it to be inferior to the pro max.

 

[TNSN]

I fully expected a US price increase.

It doesn’t compute for the price to stay at $999 – where it’s been for many years despite inflation – just as Apple finally doubles storage to 256 GB and boosts RAM to 12 GB, in the face of a plummeting US dollar and new tariffs.

Something’s gotta give.

But the big question is Europe prices.

The Pro had already blown through the psychologically pleasant €999 there. And Europeans should be less affected by the falling USD and tariffs. But will Apple try to spread around the pain? It would be wildly unfair but totally possible.

Fun fact, 128gb Pro model is € 1.229,- and 256gb Pro model is € 1.359,-

 

[iFunk]

It blows my mind how people can complain about a device like this that in reality brings so much value. You can do SO MUCH on a phone. Heck I know many people who no longer have a computer because of their smartphone.

If you can't make money on an iPhone then you are doing something wrong. If you have a business, it is likely a write-off to buy a new phone. Posting items for sale on Marketplace, etc. brings in money to help offset the cost. I literally can't tell you how much money I've made from my iPhone 14 Pro as it relates to social media content, selling items, calls for side work outside my 9 to 5.

Lets say you spend $6 a day at Starbucks or some other coffee place 5 days a week. $30 a week or $120 a month. $1440 a YEAR on coffee x 3 years (I'd say average person keeps their iPhone 3 years now if not longer)... $4,320 in 36 months on Starbucks or wherever you get your coffee or daily junk food. Now think about this a minute... something you consumed in less than 5-10 mins a day costs upwards of $4,000+ in 36 months.... and yet people comparing about a smartphone that does WAY more for you and can make you money for less than $2,000. Just think of how many minutes of your life are consumed on a phone. LOL

 

[MathersMahmood]

I predicted that it would be £1,300 for a Pro Max in the UK. If that’s the case it’s a little ridiculous.

 

[MathersMahmood]

It blows my mind how people can complain about a device like this that in reality brings so much value. You can do SO MUCH on a phone. Heck I know many people who no longer have a computer because of their smartphone.

If you can't make money on an iPhone then you are doing something wrong. If you have a business, it is likely a write-off to buy a new phone. Posting items for sale on Marketplace, etc. brings in money to help offset the cost. I literally can't tell you how much money I've made from my iPhone 14 Pro as it relates to social media content, selling items, calls for side work outside my 9 to 5.

Lets say you spend $6 a day at Starbucks or some other coffee place 5 days a week. $30 a week or $120 a month. $1440 a YEAR on coffee x 3 years (I'd say average person keeps their iPhone 3 years now if not longer)... $4,320 in 36 months on Starbucks or wherever you get your coffee or daily junk food. Now think about this a minute... something you confused in less than 5-10 mins a day costs upwards of $4,000+ in 36 months.... and yet people comparing about a smartphone that does WAY more for you and can make you money for less than $2,000. Just think of how many minutes of your life are confused on a phone. LOL

Will you be saying the same thing when it ever reaches 2k for phone? Imagine how many coffees we won’t buy to make up that 2k one day.

 

[cigz]

Those prices are what I literally expected like more than a month ago here on MacRumors.
There’s no way 17 Air would cost less than $999 especially when it’s competitor Galaxy S25 Edge’s price is $1099.

 

[iFunk]

Will you be saying the same thing when it ever reaches 2k for phone? Imagine how many coffees we won’t buy to make up that 2k one day.

If the phone were $2,5000 I'd still buy it. And I don't just exclusively use Apple. I buy a Pixel phone every couple of years as well. I'm just saying that people spend way more money on things that bring them a lot less value, in my opinion, but yet complain about the cost of a smartphone. The reason for it is because $5-7 day doesn't break the bank. But when you lay it out over the course of 3 years some people will hopefully realizes.... wow, I spend a lot more money on something that brings me less value. I know people who spend HUNDREDS if not thousands a year for a Disney pass and go 1-2 times a year. Everyone is entitled to their opinion however I do think people should look at what a smartphone can do for them. If you buy a smartphone to browse the web and snap a few photos.. well good for you ... but an iPhone can actually make people money. Marketplace alone, in a 12 month period, pays for my iPhone (it noway sooner).

 

[WarmWinterHat]

It blows my mind how people can complain about a device like this that in reality brings so much value. You can do SO MUCH on a phone. Heck I know many people who no longer have a computer because of their smartphone.

If you can't make money on an iPhone then you are doing something wrong. If you have a business, it is likely a write-off to buy a new phone. Posting items for sale on Marketplace, etc. brings in money to help offset the cost. I literally can't tell you how much money I've made from my iPhone 14 Pro as it relates to social media content, selling items, calls for side work outside my 9 to 5.

Lets say you spend $6 a day at Starbucks or some other coffee place 5 days a week. $30 a week or $120 a month. $1440 a YEAR on coffee x 3 years (I'd say average person keeps their iPhone 3 years now if not longer)... $4,320 in 36 months on Starbucks or wherever you get your coffee or daily junk food. Now think about this a minute... something you confused in less than 5-10 mins a day costs upwards of $4,000+ in 36 months.... and yet people comparing about a smartphone that does WAY more for you and can make you money for less than $2,000. Just think of how many minutes of your life are confused on a phone. LOL

I do not need or want all that. My iPhone is not my main computing device, and I always prefer to use a computer...my screen time, on my phone is, >1.5hrs/day. I would easily give up my iPhone before my laptop.

I brew my own coffee at home, and we get free coffee at work, and I pay for my phones outright and upfront.

 

[iFunk]

Will you be saying the same thing when it ever reaches 2k for phone? Imagine how many coffees we won’t buy to make up that 2k one day.

PS, I never drank coffee until my 40s. I do make coffee at home and rarely, if ever buy coffee outside of my home. I use coffee as an analogy as I see cars/trucks wrapped around Starbucks and White Duck all the time. I know people are addicted to is and spend a LOT of money on it.

 

[iMac The Knife]

Will you be saying the same thing when it ever reaches 2k for phone? Imagine how many coffees we won’t buy to make up that 2k one day.

I've been paying close to $2k and up to $2k for my phones (foldables) for years, and it hasn't bothered me one bit. But, I get what you are saying. These prices should slowly be trending downwards, as they become easier to manufacture and whatnot. Just like how the prices of computers and laptops have dropped over the last few decades. An example would be the 1984 Macintosh. It would cost $7,757.50 today when the original retail price is adjusted for inflation.

 

[Mac Fly (film)]

Well I thought I would be buying the new phone. At those prices my iPhone 13 seems fine

As long as your battery is good that phone is perfectly fine. I would like to see Apple take another stab at a smaller phone though, as I personally don’t like the larger phones of recent times. A 5.6” modern iPhone with new battery chemistry would be perfect. Lose the “mini” branding though, that put many potential customers off as people envision an even smaller phone when they hear “mini”. I know this for a fact as I received similar visceral reaction from unconnected people when discussing the “iPhone mini”.

I’d love if they dropped the sub-name branding and numbers and just said iPhone and iPhone Ultra and had both in at least three sizes each—the same three sizes.

 

[MathersMahmood]

PS, I never drank coffee until my 40s. I do make coffee at home and rarely, if ever buy coffee outside of my home. I use coffee as an analogy as I see cars/trucks wrapped around Starbucks and White Duck all the time. I know people are addicted to is and spend a LOT of money on it.

The way I upgrade my phone every year helps with the prices too for me.

I buy the phone outright and then sell it near the new launch. I also save £100 a month towards the next years phone. That way it doesn’t hurt my wallet.

I don’t mind selling the phone at £700 and then putting in the rest.

 

[slippery-pete]

I think we see a $50 bump on the Pro models. I bet Air starts at $999.

Every year we hear about price increases and they usually don't pan out.

 

[MathersMahmood]

I've been paying close to $2k and up to $2k for my phones (foldables) for years, and it hasn't bothered me one bit. But, I get what you are saying. These prices should slowly be trending downwards, as they become easier to manufacture and whatnot. Just like how the prices of computers and laptops have dropped over the last few decades. An example would be the 1984 Macintosh. It would cost $7,757.50 today when the original retail price is adjusted for inflation.

For foldable I can understand the prices. But for a slab phone I it’s so expensive. I will still buy it as I sell the phone before the new one comes and save money during the year so the money is still set aside.

 

[ArtOfWarfare]

Please Apple no more price increases, will we ever see a price decrease?
View attachment 2543399

For a new product replacing an old one? No, never.

The closest you'll see to that will be when they hold the price during inflation. So, you know, right now would be a great time to hold the price steady.

 

[iFunk]

I do not need or want all that. My iPhone is not my main computing device, and I always prefer to use a computer...my screen time, on my phone is, >1.5hrs/day. I would easily give up my iPhone before my laptop.

I brew my own coffee at home, and we get free coffee at work, and I pay for my phones outright and upfront.

Good for you. Love hearing it. Most do not pay for their phones outright (I worked in the cellular industry for 2+ decades). The biggest reason for this is due to trade-in values. If a company offers $800 trade in value and requires a 36 months trade in over time (almost all carriers do) the average person is going to go for it.

My comment isn't directed at any one person. It is just for people to see that an expense of a device, even at $2,000, can easily be offset by.. umm guess what.. using that device as a side hustle or to post on social media or to create a business easily offsets a cost. Many of these headlines are often geared towards a higher end model or a device with more capacity and doesn't even apply to an entry level user... I buy the 1 TB model as I do a ton of video work and the extra cost is easily justifiable to me. I tend to keep my phone at least 3 years. Like I always say, do what is best for you... but I will continue to post and make sure people know... the cost isn't so bad when you look at it from a different mindset.

 

[iMac The Knife]

For foldable I can understand the prices. But for a slab phone I it’s so expensive. I will still buy it as I sell the phone before the new one comes and save money during the year so the money is still set aside.

Agreed. I think the prices for slab phones should honestly be going down by $50 or so every year.

 

[DrRadon]

It also could cost a 1000$ more!

 

[Andres Cantu]

If they increase the iPhone 17 Pro’s price by anything more than $50 at 256GB and also not give it that cool new zoom camera that the Pro Max is getting, count me out.

Fortunately the 15 Pro ended up being a very future-proof phone. Probably the most in recent memory.

 

[iMac The Knife]

Good for you. Love hearing it. Most do not pay for their phones outright (I worked in the cellular industry for 2+ decades). The biggest reason for this is due to trade-in values. If a company offers $800 trade in value and requires a 36 months trade in over time (almost all carriers do) the average person is going to go for it.

My comment isn't directed at any one person. It is just for people to see that an expense of a device, even at $2,000, can easily be offset by.. umm guess what.. using that device as a side hustle or to post on social media or to create a business easily offsets a cost. Many of these headlines are often geared towards a higher end model or a device with more capacity and doesn't even apply to an entry level user... I buy the 1 TB model as I do a ton of video work and the extra cost is easily justifiable to me. I tend to keep my phone at least 3 years. Like I always say, do what is best for you... but I will continue to post and make sure people know... the cost isn't so bad when you look at it from a different mindset.

Another way to look at it is how many hours people spend using their phones, for anything really, each year. I would say I average around 1 to 1.5 hours of screen time per day. On the high side, that would be 547.5 hours a year. So, getting 547.5 of mostly enjoyable hours each year for $2,000 seems like a steal to me. For the folks who keep their phones longer than 1 year, it is an even better value proposition. I'm not one of those people though. And, many people use their phones for far more hours a year than I do. I remember reading somewhere that the average person in the US clocks in 4.5 hours of screen time every single day. Now, that is truly sad.

 

[johannnn]

will we ever see a price decrease?

ever heard of inflation?

 

[TechRunner]

Insane. I'll keep my 16PM until the wheels fall off. I'll just buy a new case every year so I can pretend I upgraded.