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How is this article worthy? I've seen plenty of original iPhones with backs that look like a cat was using it as a scratching post. You know, Apple made iPhones with aluminum backs before. It was only five years ago and people forget?
 
Seriously... If you want it to stay new in box, well then guess what, leave it in the flipping box. Items are expected to wear with use.

I guess these idiots are the same that buy a new vehicle and get all pissy when a couple of years later its not in the same showroom floor condition.

Geez people.

My Black 16g will be here at any time. Im gonna use it, and enjoy it.
 
As someone who preordered a black iPhone 5, this concerns me.

I too have ordered (and am currently waiting on UPS to deliver) a black iPhone 5 and I couldn't give a damn about this.

Sorry but I recognise I am buying a device that will be carried around. No matter how good my intentions at some point it will end up in a pocket with keys, it will probably get dropped, it will inevitably get scratched. But it is a mobile device and therefore I accept that such things will inevitably happen. It has happened to every phone I've ever owned since 1998, it's happened to every mp3 player, every tablet and every laptop. It cannot be avoided and I buy a device to use, not to stare at worrying that it is no longer perfect in every way. Now if it arrives and it doesn't work, or if the home button drops out after a week THEN I will be complaining to Apple.

Oh and I really really hope that idiot who scratched up a demo unit and proudly posted pictures is identified and done for criminal damage.
 
If I saw the guy do that in the store I would beat the s*** out of him. I don't care if it gets me locked up too.
 
just don't go naked ... get a nice cover and nothing will happen ... thats the plan anyway for myPhone
Same here. I'll get a cover for it when I'm on the go (i.e as soon as it enters a pocket) and use it naked when at home or at work. This is how I've used my 3GS and works pretty well to get both the design benefit as well as safety.
 
pretty much every product on Planet Earth scratches if you put keys on it.....

just take care of your iphone, get a proper case protector, or never put it in your pocket with keys or coins...

common sense.
 
I know a lot of people are berating the use of keys. I think the point was to illustrate that the keys in your pocket could scratch the phone. Given that there are very strong and hard scratch resistant clear coats out there Apple could have used any one of those. Ones that could hold up to pointy metal objects scratching them with force.

Personally I just use a hard case on my iPhone to protect it.
 
I'm glad this person scratched the in-store unit (and I could care less about on-line ethical claims from anonymous users) because consumers here and in the store can see what there phone will look like in a month or two of normal use.

Yes the ipods ect. got scratches but the black anodization layer is going to really show it given the contrast. It might end up looking pretty cool though - a hardened battle look of sorts. I've kept my 4 case-less it's entire life. I would think twice with these.
 
Yeah... and guess what? The old PLASTIC backed iPhones scratched, and the GLASS backed ones shattered -- no electronic product is completely invincible to damage or wear and tear.

I guess people thought this one would be the first? Lolz.
 
iOS maps and now this!!!! Ok I guess I should be the first to say it: "Steve jobs would not have allowed this!!" :D


Now Steve and Chuck are pissed!
 
Uh. I don't intend to mix a "naked" iPhone with my car keys in a jeans pocket. That's one silly example in that photo. I'd be more interested in knowing if it'll easily scratch even despite this, for example by sliding it a few inches across a table.

I would be interested in knowing that too because I don't keep my keys in the same pocket, but I do however tend to keep my earbuds in the same one with my phone...
 
So this guy would appreciate it if a visitor to his house decided to pull out their keys and see if his computer, refrigerator, or tv were scratch resistant?
 
Ok the guy deliberately scratched that but what about the people who have a scuffed or chipped iphone out the box or shortly after purchase. Not acceptable for the price you pay.
 
Get real. It was maybe not a good choice to Anodize black (or silver, ie. white), but anodizing is a very mature chemical process.

However, rarely is the the chemical color (black or silver) more than 0.1mm thick ( or 0.004"). So a coin or key actually scratching or gouging that deep, WILL cut below the color.

That is the way it is. Don't hit your head with a hammer either. :)

It is the same with my MBP, gouges will cut deeper than the silver anodization.

If it bothers you, case it, maybe go silver (i.e. white) to see it less, but you WILL see it. No being apologetic for Apple here...but if you want a Al design with a color to it...anodization is the only real good method.




Anodizing is an electrochemical conversion process in existence since the 1930s. Several metals are capable of being anodized including aluminum, magnesium, titanium, and tantalum. Anodized aluminum is used in many applications due to its low cost, aesthetic qualities and ideal mechanical properties.

Unlike most protective coatings, anodizing permanently changes the outer structure of the metal. When aluminum is exposed to air it naturally develops a thin aluminum oxide film that seals the aluminum from further oxidation. The anodizing process makes the oxidized surface much thicker, up to several thousandths of an inch thick. The hardness of the anodized aluminum oxide coating rivals that of a diamond, enhancing the abrasion resistance of the aluminum. The added depth of the oxide layer improves the corrosion resistance of the aluminum, while making cleaning of the surface easier. The porous nature of particular types of anodizing makes it possible to dye the aluminum a variety of colors, making it more attractive.

Anodizing typically ranges up to 5 mils thickness. The three most common variations of aluminum anodizing include chromic (type I), sulfuric (type II) and hard (type III).


see more here:

http://www.defelsko.com/applications/anodizing/Anodizing.htm
 
As someone who preordered a black iPhone 5, this concerns me.

Same here. I want to get full value for it from Gazelle in 2014... ;)

Uh. I don't intend to mix a "naked" iPhone with my car keys in a jeans pocket. That's one silly example in that photo. I'd be more interested in knowing if it'll easily scratch even despite this, for example by sliding it a few inches across a table.

Depends on the amount of dirt/dust on the iPhone or table.

just don't go naked ... get a nice cover and nothing will happen ... thats the plan anyway for myPhone

Picked up the incipio DualPro at the Verizon store yesterday. Sitting here next to me waiting for the FedEx guy...

On a case related note: love how Apple is being 'unpredictable' -- I bought a case for my new iPad launch day - it said for iPad 3. Yesterday bought a case for my iPhone 5 - it (and the other cases they had) all say 'for new iPhone'
 
"how well the anodized aluminum back and edges of the black iPhone 5 would hold up over time"
one year is enough, just until iPhone6...
 
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