Burberry Releases Full Fashion Show Shot with iPhone 5s

[mozumder]

Assuming it's not a playback artifact, that's probably something related to how the shutter works in a smartphone camera. It's kind of expected.

Nope. I noticed that rippling effect, too. (see 13:40 in the video) The kind of rippling you're referring to is due to sensor read delays, and shows up in fast moving panning shots as vertical bending.

The kind of rippling i noticed in the video was more of a slow-moving blob of jello, like when the electronic image-stabilization goes wrong.

 

[Nickpocalypse]

That may be a true statement, but the variety of people and their tastes, passions and creativity, is all part of what makes the human experience interesting.

Perfectly stated.

Although, the fashion industry does seem to be thoroughly exploitative and excessive, but all industries are these things to different extents.

 

[lilo777]

Android fan here who uses my phone camera a lot.. I am blown away by the quality. Might buy one Friday, as the camera is a big feature for me.

The pictures are actually pretty bad. They are not bad for a phone camera. However if the pictures that you take with your Android phone are not as good it's not because of the camera differences. It's because of who took the pictures. Professional photographer on assignment (with time to asses the scene, lighting etc. will always get way better results than an average phone user).

 

[iAK]

720?

why wasn't the show shot in 1080p???

 

[MellowFuzz]

Assuming it's not a playback artifact, that's probably something related to how the shutter works in a smartphone camera. It's kind of expected.

Fair enough.

 

[applesith]

Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.

Typical. The basic stay basic and the thirsty get thirstier.

 

[angemon89]

Tech and fashion, my two favorite things <3

 

[designgeek]

Quickly skimming through the video, it doesn't look like they made use of any of the special video effects of the 5s. I was expecting to see some zooming and maybe slow-mo, but I didn't see any of that.

I think the show just speaks to the cameras resolution and smooth recording. Tons of effects would detract from the fashion.

 

[Noctilux.95]

This is so lame and gimmicky. Smartphone makers are looking for anything and everything to sell their merchandise. Just yesterday I saw a post about legendary fashion photographer Bruce Weber shooting the Nokia 41MP smartphone.
Pretty soon we will be seeing F-1 drivers talking about the capabilities and performance of the Smart Car.

 

[iAshley]

Some of the photos look amazing.

Image

Image

Photos look great, video, not so much yet.

 

[Tiger8]

Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.

Unless you make your own clothes, you are in no position to make fun of the fashion industry; the only difference between you and the people in that show is the fact that they get to wear it first; a year or two later it trickles down the mass retail channels and eventually makes its way to the discount bin.

 

[kas23]

I don't see anything special about this video. It could have been shot with an iPhone 5 or even a 4S and we wouldn't have been able to tell the difference.

 

[lilo777]

This is interesting for me as I have done a bit of video using iPhone.

Generally I will import iPhone video into Final Cut X and edit it there.
Sure, iMovie on iOS is cool and all but I am used to FCPX and I prefer to work this way.

Obviously with FCPX you can do colour correction and grading etc so who knows what kind of post they have done here.

That said the video looks pretty decent.
The stabilising equipment is a big help of course and with small hand held devices like iPhone you need tripods and so forth to get the best results and with better software enhancements for motion capture that keep coming it'll only get better.

There isn't much point comparing the iPhone (or any phone) to a dedicated Canon or Nikon camera for obvious reasons - what this proves (aside from using several phones additional hardware) is that phones can be used very effectively as video capturing devices to create some excellent content.

As always the user plays a big part in the end result - shaky, badly shot video can be had from even the most expensive RED camera if you have a bad operator.

I agree with your statement. I would add though that the easiest way for anyone to improve the quality of a video is to buy a, say, $300 photo/video camera which will have a larger sensor, much better lens and optical stabilization. Cheaper device, much better results.

 

[bbplayer5]

The pictures are actually pretty bad. They are not bad for a phone camera. However if the pictures that you take with your Android phone are not as good it's not because of the camera differences. It's because of who took the pictures. Professional photographer on assignment (with time to asses the scene, lighting etc. will always get way better results than an average phone user).

Seeing that when I blew them up a bit :\ GS4 takes better pictures.

 

[benpatient]

Android fan here who uses my phone camera a lot.. I am blown away by the quality. Might buy one Friday, as the camera is a big feature for me.

You'll be disappointed, unless you walk around with $200,000 in lighting equipment and $300,000 in image stabilization equipment, too.

It may be a good camera for a cell phone...probably among the best available, but put it in the same environment as a dSLR, even with a cheap plastic "kit lens" and it will be woefully outmatched. There is only so much you can do with the sensor, and consider that Apple's image sensor tech isn't more advanced than Canon or Nikon's. The only difference is that Canon and Nikon have image sensors 10-100x the size of the one found in the iPhone 5S in their arsenal. If you have 100x the sensor size, the same general level of chip and software sophistication, and and only 2x the final image size (16-18mp is fairly standard now for dSLRs), then a dSLR has as much as 50x overhead before it needs to really worry about phone cameras being competitive in low light or fast motion scenarios.

You can take a respectable photo with a $500 Canon dSLR in your living room with the lamp on, no flash. Or in a bar with ambient light, no flash. Take a look at what happens with a flash on someone's face in a bar, and tell me that is even remotely close to what you saw in this video.

You can't do that with an iPhone, and you won't be able to any time soon.

 

[Popinbottles]

Your opinion is redundant. So tired of people one here trying to put Burberry and fashion down because they think the industry is a joke.

I agree. He probably has no idea that even the inexpensive clothes people buy at H&M are not worth what you pay for it. The retail markup on most things would shock most people. I should know I do product delvelopment in the footwear industry.

 

[MellowFuzz]

And they all look like they desperately need a cheeseburger.

Every time I see these stick figures, all I can think of is bulimia.

And bad breath.

 

[rwilliams]

Photos look great, video, not so much yet.

I agree. I'd like to see the full 1080p version, because this video doesn't look all that impressive. The photos, on the other hand - wow.

 

[tongxinshe]

Your opinion is redundant. So tired of people one here trying to put Burberry and fashion down because they think the industry is a joke.

Not a joke. It's pathetic that most of the countries don't have a punitive "luxury tax" (say, 10 * the luxury premium).

 

[ppc_michael]

I noticed at one point in the video that there's a bizarre rippling effect that occurs across the image (like heat off hot tarmac). I think there's a bug in their faux stabilization algorithm. Didn't note the time stamp though, so it's going to bug me forever.

It's what happens when you don't use the right tool for the job.

 

[Ochyandkaren]

Work Of Art.

Skinny models prancing up and down in over priced clothes for the amusement of arrogant rich bitches and their henpecked husbands. Pathetic.

I often buy cheap clothes.
Even Zara sells cheap clothes.

I see those garments as work of art. So the price does not bother me.
I think Apple sees its products also as a work of art.

 

[69650]

Obviously more bimbo fashionistas on here than I thought.

 

[tongxinshe]

And they all look like they desperately need a cheeseburger.

Every time I see these stick figures, all I can think of is bulimia.

Well, in my mind half of them need to have slimmer waste to be really considered "awesome".

 

[firstapple]

Were the models told not to smile and to look as unhappy as possible? Wow...

 

[Pilgrim1099]

Stunning quality!

I won't be surprised if by the end of 2013, Hollywood will start switching to iPhone 5s for shooting movies.

Are you out of your mind? No way in hell would the professional film industry use iPhones for shooting a full length movie. That requires a high end camera to pull off all the proper visual tricks and cinematography. iPhone cameras are not designed for this industry.

I know there are experimental Indie filmmakers who tried to shoot with it. I know at least one full length film that was shot on the iPhone but that takes up too much memory space to store the scenes.

My point is that studio quality movies require a professional camera to handle the job. The visual quality would not look right if, say Star Trek, was shot by the iphone.