This is 100x worse than the Apple Maps fiasco in which the future of Apple leadership was fired. Tim has had his time and milked the cash cow for all its worth. He has led AAPL down a path with no innovation, lagging all competition, hardware dominance, but software stagnation and outright failure. The board should give him his golden parachute and set him on his way and find a real innovator for the future of Apple. Someone who understands possibilities, who has an imagination, and a little bit more financial awareness than Steve. Someone who’s almost like Steve, which there are few, but who understands it’s a for-profit corporation and AAPL needs to be important. Steve cared about the customers. Tim only cares about the shareholders - mostly his own shares. Would be nice to have a founder type of leader who is building the future not living in the past.
I believe Apple will need to pay at least $300 per iPhone 16 model sold with the promises that failed to fruition due to it not even being real. I mean Jon Gruber said it best when he mentioned it’s all BS. What Apple needs to do is fire Tim, correct the wrongness by giving people 30 days to return any iPhone 16 model or iPhone 15 Pro model that was sold since Apple stated AI would work on these devices. People who bought an iPhone 15 Pro before the AI features were announced and advertised with 16 and 15 Pro models as built for Apple Intelligence with ads like the Bella Ramsey ad, should be entitled to a full and complete refund. Additionally, Apple could offer you keep your iPhone and get a $300 cash return due to the failures and downright lies by Apple executives.
All of this could have been avoided with a leader like Steve who wouldn’t have spent $25B on an Apple Car project or Vision Pro that isn’t ready for consumers. A leader who understands technology and where it’s headed. Instead, AAPL has a bean counter in the lead seat which is only good for shareholders. It’s been a disaster for consumers, employees, and any other stakeholders involved other than the shareholders.