http://www.apple.com/pr/library/2010/08/31alert.html
Well I'll be damned... Apple finally did it. Right there, in the 3rd paragraph, first sentence, they finally put out a piece of Apple media/press materials that stakes the claim once and for all for the entire world to see...
"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software."
Geez, the level of elitism just shot clear into the stratosphere with that one - and it sure seems pretty odd to me that the only people they're going to be targeting with a broadcast of a live event that can (by design) only be viewed by people that already own Apple hardware seems a bit silly to me.
One would think they'd like to "advertise" this entire event to the broadest audience possible but, I suppose the fact that so many Apple hardware owners consistently - or should I say constantly - keep spending more and more on Apple hardware when it becomes available that... well...
The Cult of Mac lives, right now this moment more than ever before...