Lol did you order it not realizing the price?
Unfortunately it's been like that since the 6 I think. Between Plus size, higher store having price premiums, and the currency exchange, I think I've been paying ~$1300 tax in since the 6 Plus launched.
I ordered it on pre-order night at 1 am. I thought it was $1230 with tax haha. I have a 256GB 7+ with AC+ that's doing just fine, I'm good for the year.