I'm glad that there is *finally* a serious competitor to Facebook which actually brings people dynamic content rather than the endlessly negative Facebook posts I see every day. I just wish that competitor wasn't a Chinese owned company of course.
I hope the Microsoft acquisition goes through as I'd hate to see all the creators on TikTok once again under the boot of Mark Zuckerberg if they all move over to instagram.
If the sale doesn't goes through and social media is further consolidated under Zuckerberg the next step is to break up Facebook. This monopoly can't stand.
Microsoft are not the best owner and steward for this app, given their own history - United States vs Microsoft Corp, Microsoft vs (European) Commission, and their aggressive copying of more successful software recently evidenced in Teams copying Slack. They just have the wallets, appetite, and aren’t Facebook or Google.