Tesla remains committed to enabling full self-driving capabilities by the end of the year,
...then they don't need software developers, they need lawyers and rent-a-senators to get the regulations in place, because if it's going to be "enabled" by the end of the year, the software needs to be pretty much finished and in to comprehensive proving trials by now.
Seriously, there is a huge, huge gap between 'low-hanging fruit' like self-parking and cruise-control-plus and complete driver replacement.
I suppose you don't fly in aircraft then. You know those things that can auto-land in zero visibility at 180mph?
...with a professionally-trained pilot and co pilot standing ready to intervene, backed up by a team of air traffic controllers ensuring that no other plane gets within a quarter of a mile of them and massive international cooperation on standards and procedures.
If self-driving cars just had to follow the road and choose the correct gear we'd have had them 20 years ago. The problem with driving is maintaining an adequate speed while avoiding pedestrians, cyclists and other cars (some of them suicidally stupid) passing within inches of you at speed and simultaneously observing a rat's nest of badly-designed signage and (in the US) laws that change every time you cross a county line. Plus, a car-maker has to assume that the driver is a moron (because a percentage of them will be) and, as soon as you tell them to take their hands off the wheel, they
will kick back, crack open a beer and start updating their Facebook page. Heck, too many
already do that, even without the opportunity to blame the consequences on faulty software.
I'm sure we'll get there in 10-20 years (It'll take 5 years to get the legislation through), but I'm not holding my breath.
My guess is project Titan is still a very long way from having anything see the light of day, or that the project simply isn't what everyone thinks.
Yup, and there's the difference between Tesla and Apple.
Tesla is a carmaker,
already selling high-end EVs that are already pretty popular, and they've put a lot of shoe leather in undermining the dealer model and building infrastructure. Short-term - they have the Model 3. In 10 years' time, when self-driving on real roads becomes a reality, they hope to have hundreds of thousands of cars already on the road, which will become self-driving at the flick of a switch the moment the legislation is signed, making them the instant market leader in autonomous cars. Plenty that could go wrong (including running out of cash, talking-up self-driving too soon or taking the eye of the Model 3 ball), but its still one heck of a plan.
Apple makes phones, watch straps, onanistic coffee-table books and (occasionally) computers. The computer market has reached saturation
now, the phone market has reached saturation
now and it looks like they've backed the wrong horse on the smartwatch (the killer app is fitness and, surprise, people want cheap, light Fitbit-style bands on their wrists when doing sports, not huge $600 do-it-all bricks). Unless they want to downsize, sit back, pack the kids off to college and enjoy the long third age of the Mac and iPhone, they need a sexy new product
now - preferably in the personal electronics or music market where they have a reputation. A self-driving car in 5, 10 years time from a company with no history in the car market (up against a competitor that is more Apple-like than Apple) isn't going to cut it.
If Apple really want a self driving car - wait: pretty soon, Tesla are gonna have to announce how many of those hundreds of thousands or $1000 deposits have matured into firm, $30,000+ orders... and its bound to be a
lot less than 100%... which shouldn't be a problem because 30% of that will still be a darned healthy order book (and easier to deliver). However, there is bound to be some stupid negative press and investor wobbles, so it could be a good time for Apple to use some of their Scrooge McDuck golden swimming pool to snap up a bargain.