I dislike frivolous lawsuits as much as the next guy. But I'm *also* tired of companies doing misleading advertising AND making design decisions that pretty clearly indicate they're trying to profit from repairs after the sale.
I know personally, I issued a new iPhone 4 to the V.P. of our company, and 2 days later, he brought it back to me with the glass back completely smashed. He said it accidentally fell off of a table he was sitting at, at a restaurant. Neither of us was too happy about that, but the kicker was when he went to the local Apple store and had to shell out $29 for a replacement. (I mean, yes he did drop the phone, but it was common sense that had it been a typical "candy bar" or "flip phone", the short drop wouldn't have shattered the whole back of the case like that. And given he's on a *corporate* account with AT&T *and* only had the phone about 48 hours - I'd think a free replacement would have been in order.)
But to make matters even worse? Now Apple is swapping out the Phillips screws on these phones with those proprietary types, making it nearly impossible to swap the cover and do a replacement yourself! I don't know how they can send a clearer signal than that, that they want all the profits from smashed iPhone 4 back covers for themselves! (This is extra unfortunate, since 3rd. parties were starting to sell some pretty nice-looking aluminum replacement backs for these phones, for well under $10 each.)