Instead of reinventing the wheel, why don’t they bring back leather? I don’t see this working very well.
Apple should bring back leather. Offset the cow's fart by planting a tree.
Apple is not going to backtrack on their environmental claims. Leather is very polluting, not only because of the overgrazing and deforestation issues linked to raising cattle, but also the tanneries that produce huge amounts of toxic waste.
Apple will not associate itself with the concept of wrapping their tech in dead animals. Good for them. But yeah, this fineWoven 2.0 looks garbage. I hope it's fake.