Craig Federighi on iPad's Long-Awaited External Drive Support: 'We're Willing to Acknowledge the 1990s'

[farmboy]

For those complaining of Federighi arrogance, it’s humor, people.

What’s arrogant is that the ability to plug in some kind—any kind—of drive is a hideously obvious need that has existed since the beginning thru every Apple leader and project manager.

 

[code-m]

For those complaining of Federighi arrogance, it’s humor, people.

What’s arrogant is that the ability to plug in some kind—any kind—of drive is a hideously obvious need that has existed since the beginning thru every Apple leader and project manager.

Apple worried about the look of its devices having things hanging out from it, hello dongles

Include a built-in SD Card slot, nothing will hang out from it then.

 

[bingeciren]

The post is liked primarily because it's a negative post early on the thread where people see it. The echo chamber here loves negativity. The data doesn't support the negativity here, hence the market leading iPad pulling in $20B annually.

I wonder what would be that $20B number if the iPad had an SD card tray and recognized external USB drives.
[doublepost=1559975763][/doublepost]

But then way fewer people would pony up for a 256 or 512GB iPad, SD card prices being what they are now.

THIS is it! In other words profit comes ahead of customers’ needs.

 

[0388631]

And I'm willing to spend $65 on a 2TB hard drive instead $120 over the course of just one year for 2TB of iCloud storage.

What weird country do you live in? You can get an 8 TB WD drive for around $100. It used the red NAS grade drives.

 

[dewski]

The arrogance is thick.

 

[MX20]

It will be great if Craig Federighi can take over Apple as the new boss...his work is virtually flawless and you know it’s the only department that can uphold its gold standards.

 

[edgonzalez32]

You must not get around much.
[doublepost=1559941199][/doublepost]I've seen many Apple users over the years say this NEVER happens. Complete and utter BS.

Lol ok

 

[PC_tech]

Lol ok

Laugh all you want, it happens regardless of what you say.

 

[Fishing Rick]

Things like Drag and Drop, Split View, Slide Over, Apple Pencil

Literally none of these experiences are unique to iPad, except the branding aspect of them. Of course equivalents to the pencil, like wacom cintiq displays etc aren't so accessible for the mainstream but they and similar technologies have been around for decades for the professional industry.

 

[AxiomaticRubric]

I'm not sure what Craig is going on about. Attachable storage options are vital for many enterprise projects and users, not the least of which revolve around the need for security and secrecy.

 

[zunamo]

Let the man have his joke. He presents well, he explains well, he doesn't come off as a car salesmen, but more like someone who wants to show what they have achieved, and he manages people to deliver good stuff. Of course he has to speak from the business point of few sometimes. At least listened changed it, like many of the updates this year.

That being said, still waiting to rotate a video more easily...

 

[ct2k7]

I agree. People need thicker skin. Howevah, the joke does show a lack of awareness of the audience. It doesn't come across as funny. It reminds me of WWDC and the stand's price announcement... lack of awareness of the audience.

I found it hilarious now, but when I was seated in the second row, on the far right, feeling cold... this stand made me feel cooler, and the chattering in the audience just made me feel like, I’m not going mad here

 

[entropys]

Yeah, it's been wrecking their market cap for years.

I know you were being sarcastic, but you know, it probably has. A lot.

We don’t know what Apple’s market value, or market share if it comes to it, would have been if iPads had proper file management, and the MBP still had the best laptop keyboards and a USB-A port.

I reckon it would have been higher. A lot higher.

 

[Peperino]

Even with decades of experience building products and integrating hardware, software, and services, you can still decide to make a smartphone with a hardware keyboard, netbook, circular smartwatch, or a foldable phone. The reason why Apple has not made any of these, and instead created iPhone, iPad, Apple Watch, AirPods, and is now working of Glasses, is design.

Design is the magic ingredience, with Apple designers calling the shots, and searching for and having technology made to serve the product experience, not engineers excited about about new hot tech and trying to turn it into a product. Apple Glasses vs. foldable phones is the latest example of Apple's design culture leading to an entirely different product than what engineering-led companies are doing.

It is pathetic how blind Apple users try to come with excuses for bad Apple designs.
If something Apple actually was failing lately it is in DESIGN of its hardware products like the entire computer line up (NOT Wearables)

A simple example the trashcan Mac Pro. A failure both internally and externally.
Another example the MAcbook Pro (2016+) one of the worse products Apple ever designed. SO badly designed that the 2019 recently upgraded Apple tried to cram 8 cores in the same case that 4 already had heating issues and is already included in the keyboard repair program. So much for confidence of reliability.
The Mac Mini, After 4 years, they use the same old square case that had heating issues. Still have soldered components and it is 70% more expensive than the old Mac Mini.

Even Apple apologized for both of these products. But Apple's arrogance took them 6 years to come up with a new redesigned Mac Pro, which actually replaces more the Apple server rather than the old Mac Pro. Old Mac Pro users such as designers, photographers, music, etc, cannot even dream to afford the new Mac Pros. So they are actually still being ignored.

So it funny how you know more than Apple istself, since they are actually apologizing for bad designs.

“Voice assistants are the future”, was the common refrain when the amazon echo was released. Today, they are a gimmick used for streaming music and asking trivia.

FYI, Siri was and is one of the worse voice recognition.

Apple continues to be misunderstood because it’s simply not a conventional tech company in the traditional sense. Nobody here really understands what makes Apple uniquely Apple.

IT is quite hilarious how "nobody" here really understands Apple and you are the only one that understands Apple.
I wonder why you are the only one...

 

[Abazigal]

IT is quite hilarious how "nobody" here really understands Apple and you are the only one that understands Apple.
I wonder why you are the only one...

Because everyone else is too consumed by their dislike of Apple (especially their perceived neglect of the Mac) to be able to evaluate whatever Apple does in an objective light.

It starts with the grand theory of Apple and ends with how Apple is a design company, not a tech company.

Is Apple really doomed, or do you all merely wish that it were “doomed” as retribution for some perceived slight? Because I can guarantee you that Apple is anything but doomed, missteps and all.

At the end of the day, the reality is that Macs do not represent the future at Apple. Mobile and wearables do. Apple is absolutely killing it in these two areas and will only go on to become even larger and more successful than ever.

Much to the consternation of many a hater here, I am sure. But then again, how many years of “Apple is doomed” has it been already?

 

[DeepIn2U]

Hair Force One is a master troll.

More than that!

Federighi expressed excitement about Project Catalyst, noting that he has seen many apps that look fantastic on the iPad that he has wanted on the Mac.

Anyone that recalls BlackBerry’s biggest mistake with BB10 will recall a former Microsoft employee that chose to create an engine/environment to allow Android developers to port apps over with minimal to absolutely no work at all. Very quickly developers stopped making native BB10 apps and just ported their existing Android apps over and uploading into the store. No checks for various screen size compatibility or performance. The rest is history!

I see this as being Apples Trojan horse internally. More developers create apps for iOS than for macOS so why do they need to optimize if they can simply click a box to make it compatible. Read the entire story and it pretty much leads to this. macOS will slowly die off. Not liking this.

 

[Feenician]

10 pages of faux outrage over a throwaway joke. Only. MacRumors. Can. Do. That.

 

[DinkThifferent]

10 pages of faux outrage over a throwaway joke. Only. MacRumors. Can. Do. That.

Well in the 90's people were a little more civilised online. Now every discussing spirals out of control within 5 replies.

 

[Abazigal]

Well in the 90's people were a little more civilised online. Now every discussing spirals out of control within 5 replies.

Please. The title of the thread was clearly engineered to trigger maximum outrage, and the posters still fell for it, hook line and sinker.

 

[StellarVixen]

Some things are just good the way they are. That’s all. People have spoken: external storage is better than cloud and ridiculously overpriced internal storage.



Doing against their will is never gonna turn out well. I am glad you realized that, finally.

 

[Coconutcreampie]

Sadly, I think he is too arrogant to understand why people wanted it... AirDrop? LOL...That's not the point!

And AirDrop freaking chokes transferring a lot of files. It's a nice and convenient feature, but it can in no way compare to a USB connection. His kind of arrogance, and stupidity, is not a confidence inspiring thing for someone in his position.
[doublepost=1560080668][/doublepost]

Data to support that?

Or is a market leading position for iPad not good enough for you?

It's common sense and it's been easy to see many people over the years give such a reason for not using Apple products. He also wasn’t addressing just the iPad.

 

[seadragon]

It was a JOKE for chrissake. Get a grip. At least Apple recognized there is still a significant use-case to adding external drives to iPads, and is acknowledging it is long overdue.

The arrogance is from posters like you who think you are entitled to tell Apple to do whatever you want and expect them to jump.

You’re speaking of arrogance? LOL.

 

[code-m]

Please. The title of the thread was clearly engineered to trigger maximum outrage, and the posters still fell for it, hook line and sinker.

What’s funny is that people fall for all those dongles

This is entertainment and burning time what else are we supposed to do with all the tech productivity at our disposal.
[doublepost=1560090840][/doublepost]

Some things are just good the way they are. That’s all. People have spoken: external storage is better than cloud and ridiculously overpriced internal storage.



Doing against their will is never gonna turn out well. I am glad you realized that, finally.

Apple is the master of rationing hardware/software feature/functions, they will say one thing one day and in a year turn around and do the utter opposite and claim the tech was not ready for implementation. All this is a joke for a multi-billion valuation company. How hard is it to bring back, you heard that correct bring back basic functionality unless to have people upgrade their hardware.

There were wireless standards like DLNA, WiDi, etc and Apple rather than build on those creates another, this creates environmental waste. For example rather than have standard ports built into your Mac hardware you need dongles to gain functionality from ones present hardware investments.

How about non-user replaceable parts such as batteries, RAM, SSD, etc?

We are green, see we have digital currency

 

[Baymowe335]

And AirDrop freaking chokes transferring a lot of files. It's a nice and convenient feature, but it can in no way compare to a USB connection. His kind of arrogance, and stupidity, is not a confidence inspiring thing for someone in his position.
[doublepost=1560080668][/doublepost]

It's common sense and it's been easy to see many people over the years give such a reason for not using Apple products. He also wasn’t addressing just the iPad.

That isn't data. Apple is the most profitable company in the world. It's a great strategy that's working better than any other strategy in business.

 

[manu chao]

And I'm willing to spend $65 on a 2TB hard drive instead $120 over the course of just one year for 2TB of iCloud storage.

There is some additional utility in (a) not having to carry around an external HDD (and have it connected to your iPad during use) and (b) to have all content available on multiple devices.