You do not need to understand Apple, to know if a product is good or bad.
The Watch is great and is growing double digits
The MBP is one of the worse products ever designed by Apple, hence why Mac sales are down year over year.
Same with the old trashcan. I do not think Apple will ever release the Mac Pro (trashcan sales numbers) because it will be ridiculous compared to the sales of the old Cheese grater ones.
And yet the airpods and Apple Watch were subject to much criticism and skepticism when they were released.
The number of times anyone here mentions design: zero.
Even with decades of experience building products and integrating hardware, software, and services, you can still decide to make a smartphone with a hardware keyboard, netbook, circular smartwatch, or a foldable phone. The reason why Apple has not made any of these, and instead created iPhone, iPad, Apple Watch, AirPods, and is now working of Glasses, is design.
Design is the magic ingredience, with Apple designers calling the shots, and searching for and having technology made to serve the product experience, not engineers excited about about new hot tech and trying to turn it into a product. Apple Glasses vs. foldable phones is the latest example of Apple's design culture leading to an entirely different product than what engineering-led companies are doing.
The fact that people ridicule the Apple Watch band is proof that they simply don’t understand how Apple’s design-led culture, while not perfect, is what has made it one of the most successful companies in the world.
Remember when it was once believed that Apple’s focus on privacy would put them at a disadvantage compared to companies like google and facebook? Look at how the tables have turned now.
Remind me how many units the surface studio sold again?
“Voice assistants are the future”, was the common refrain when the amazon echo was released. Today, they are a gimmick used for streaming music and asking trivia.
And then we had the whole fiasco with samsung and their folding phone.
History is littered with tons of examples of naysayers claiming that Apple was doomed unless it aped the competition, but then it turns out that what the competition did isn’t what the mass market wanted in the first place.
Apple continues to be misunderstood because it’s simply not a conventional tech company in the traditional sense. Nobody here really understands what makes Apple uniquely Apple.
Not that it matters much in the greater scheme of things.