I've noticed it does this depending on how long it has been since the screen timed out. Try leaving an app open and then letting the screen time out for about a minute or 2. Then raise your wrist. It should show the clock.
They really need to clarify that in the settings, or write it so that it works out like it's advertised. It's advertised to work immediately.
It times out after 10 seconds being raised. I raise it again and it goes back to the app. Geniuses confirmed it's probably something to be fixed in Watch OS 1.0.1
I might back up and restore to see what that does.
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