He designed headphones....who here thinks the headphones that come with the iPhone/iPod need a redesign?
Jonny Ive seems to have run out of ideas so this might be good to see something new for a change.
There's a HUGE difference. People that have iPods, iphones, iPads, the overwhelming majority did not own a similar device before they purchased them.
How many people owned actual MP3 players before their first iPod?
How many people owned an actual smart phone before the first iPhone?
How many people owned a real tablet before the iPad?
Very, very few. That's why iMac and Macbook numbers are so insanely low compared to iPhones and iPads.
And finally, the biggest reason you will not see the same success with a $2K Apple branded TV as you have with handheld devices:
People can't parade around with them in public to show off.
Apple products are, to an extent, fashion accessories. A lot of people buy them because it's the cool/hip thing to own. If they can't go downtown and show the world they own the newest iPhone, what's the point?
True. Why did people need a $600 phone in 2007? Yet they all went out and got one (followed by a $200 store credit). Apple is great at creating a demand where none exist. Look at the smart phone industry, it was primarily enterprise/business, then every soccer mom and fashionista had to have one.
I think the Apple Television will ship with its very own 7" iPad/remote. Ties in nicely with the rumors of an iPad mini. AirPlay and apple remote are two of the best features of owning an apple TV and an iPad or iPhone. Bundle the solution and apple will draw people into buying a TV by giving them an iPad at the same time.
A better way to look at it is all of the gadgets that $600 phone replaced.
Think of the iPhone and other smartphones as replacing a basic three blade pocket knife with a full toolset Swiss Army knife.
Now we have world class photographer Annie Leibovitz recommending the iPhone 4S for snapshots over point and shoot cameras.
http://video.msnbc.msn.com/rock-center/45310616#45310616
When in the history of Apple has an employee/contractor said anything publicly about a future product release? Publically mentioning that Apple uses Bic pens is a fireable offense. Either this guy is lying to self-promote or his last day of employment was today.
iPad socks
His name is Jonathan Ive. Only a few people very close to him may call him 'Jony'.