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bbyrdhouse
macrumors 6502
beatle888 said:
This is a great point. I mean there is Photoshop, and the other Adobe Apps, but there does seem to be dearth of programs available to actually "run" a bussiness. Such as Alpha 5.
Of course the more people that switch to Mac platform will naturally lead to more software avilable for the Mac user.
ramuman
macrumors regular
Abstract said:
Agreed - the message I got from it was that if you're a moron who can't save a document properly or what have you, then a Mac is right for you. Apple should go one of two ways - one just go for style (ala the iPod commercials, the original 1984 commercial, or their Think Different campaign) - two, push the Mac OS X platform and programs like iLife, iWork and perhaps even FC etc.
Apple should not be making the case of being a company to whom people who can't find the any key turn.
It will be interesting to see what gets more focus in the new Mac commercials: Hardware or Software.
ramuman said:
I totally agree. I remember watching the switch ads on tv before making the switch(10 months now), and thinking to myself it gave off the impression that if you used Windows you were somehow intellectually inept. It only reinforced the "false" impression that Mac users are elitist bigots. 🙂 My turning point was seeing the Yao-Mini me commercial in 2003 and thinking that the 17 inch powerbook was the most beautiful piece of electronic equipment i had ever seen. I then went down to Compusa and was in there for hours being amazed at OS X.Once I was able to save a few pennies I have now fully converted. I think Apple should lay it's focus in illustrating the functionality and seamlessness of the OS, instead of making people feel like idiots for choosing Windows. It rubs some persons the wrong way.
Xtremehkr
macrumors 68000
It's about time. There is no reason why the Halo doesn't cover all of the Apple lineup, with the exception of underachievers like iWork and .Mac.
I'm a loyal .Mac subscriber but for $100 I feel that it is about $95 too expensive for what is offered. I hope Apple has big developments in the pipeline for .Mac. There is potential in .Mac but if it is left untended much longer Google is probably going to capitalize on it.
In the meantime, it would be nice to see more people expressing favorable experiences about Apple products.
It's nice to see that analysts have picked up on the term 'Halo Effect,' maybe next they will understand how that effect comes about and take the consumers side in promoting hardware and software worthy of that term.
That at this point would heavily favor Apple. But, Apple needs to be kept on its toes as well. OSX is a great platform, but now it needs great applications to run on that platform.
And, no. I will never get off Apples ass. I will gladly realize the achievements but will not readily forgive their shortcomings. The worst thing that could happen is for Apple to become lazy and/or complacent, like that other company has been.
/Just bein' a good consumer!
I'm a loyal .Mac subscriber but for $100 I feel that it is about $95 too expensive for what is offered. I hope Apple has big developments in the pipeline for .Mac. There is potential in .Mac but if it is left untended much longer Google is probably going to capitalize on it.
In the meantime, it would be nice to see more people expressing favorable experiences about Apple products.
It's nice to see that analysts have picked up on the term 'Halo Effect,' maybe next they will understand how that effect comes about and take the consumers side in promoting hardware and software worthy of that term.
That at this point would heavily favor Apple. But, Apple needs to be kept on its toes as well. OSX is a great platform, but now it needs great applications to run on that platform.
And, no. I will never get off Apples ass. I will gladly realize the achievements but will not readily forgive their shortcomings. The worst thing that could happen is for Apple to become lazy and/or complacent, like that other company has been.
/Just bein' a good consumer!
If Apple has an ad where they try to tout the lack of viruses and malware on the Mac then you could almost bet that within two weeks of its airing that someone would release a virus for Mac OS X. My suggestion is that they don't advertise for that to happen.slb said:
GorillaPaws
macrumors 6502a
I agree with what most of you have been saying; especially about focusing on OSX, iLife, compatibility etc. I have another area of marketing that they may want to consider pursuing in addition to mainstream media: some of the home shopping network stuff/3am informercials.
Now I know that most of the stuff sold on these channels is pure garbageola (to put it nicely), like 300 of the same model of pocket knives for $50. But realistically, the target audience for this stuff is the good old fashioned middle of america types, who (to be stereotypical) enjoy a simple lifestyle, free of complications and the hustle-bustle of urban craziness. Can you think of a better audience for a virus free, simple computer that you can hook up to your old mouse, monitor, printer and keyboard with microsoft office installed for a "mere payment of $30 a month for the next year and a half? or a package deal with everything you need for $45/month? if you have a full half-hour to actually demo OSX and all of the great apps on the Mac, some people may reallly see how easy this stuff is.
On a similar vein of thought, Apple should open up and expand the content of their learning center to everyone (not just .Macers). Heck, put it on the front page of the website and have MUCH more indept content. Show us all the cool stuff built into my computer that I'd normally have to buy a "secrets of OSX" book or magazine to find out. After all, they spent the resources to add all of these great little hidden features, why keep them a secret, SHOW IT OFF!!!
Ok, I'm done.
Now I know that most of the stuff sold on these channels is pure garbageola (to put it nicely), like 300 of the same model of pocket knives for $50. But realistically, the target audience for this stuff is the good old fashioned middle of america types, who (to be stereotypical) enjoy a simple lifestyle, free of complications and the hustle-bustle of urban craziness. Can you think of a better audience for a virus free, simple computer that you can hook up to your old mouse, monitor, printer and keyboard with microsoft office installed for a "mere payment of $30 a month for the next year and a half? or a package deal with everything you need for $45/month? if you have a full half-hour to actually demo OSX and all of the great apps on the Mac, some people may reallly see how easy this stuff is.
On a similar vein of thought, Apple should open up and expand the content of their learning center to everyone (not just .Macers). Heck, put it on the front page of the website and have MUCH more indept content. Show us all the cool stuff built into my computer that I'd normally have to buy a "secrets of OSX" book or magazine to find out. After all, they spent the resources to add all of these great little hidden features, why keep them a secret, SHOW IT OFF!!!
Ok, I'm done.
Thataboy said:
Apple already did the iLife commercials, although it seems those are the commercials you don't remember. I guarantee the number one way to fail is to bore people with the OS details. Apple's task is a tough one is finding a way to show the OS is superior without losing the viewers attention. IMO, the switcher ad's stood out in that sense.
GorillaPaws
macrumors 6502a
dejo said:
2 points:
1. It could be done in a classy/tastefull Apple way (the first classy infomercial)
2. As someone previously stated, You don't need to consider it, you're already sold. This is targeting a different audience. Showing the less technologically sophisticated people out there how easy and (potentially cheap) mac's really are. They could show what comprable pc software would cost to what's included in OSX and in iLife.
MontyZ said:
You have to buy the hardware to run the software. To most users, the OS on the computer is another part of the computer.
dejo
Moderator emeritus
solowCX said:
I see at least one a day during prime time. For example, there was one on tonight during the Survivor finale.
Microsoft Launches Global Campaign Inspiring People to "Start Something" With Windows XP
iMeowbot
macrumors G3
Nice, these ads seem to be aimed at reinforcing the trends that Apple suits have noted in the last few quarterly talks.
I wouldn't worry much that these will be a reprise of the Switch campaign. Those were clearly meant to match the first iPod campaign, and since then they've been trying really hard to look slick.
I wouldn't worry much that these will be a reprise of the Switch campaign. Those were clearly meant to match the first iPod campaign, and since then they've been trying really hard to look slick.
GorillaPaws said:
I thought the Land Rover infomercials were pretty classy. They were the first infomercials I ever saw that made me think, "Apple should do this."
homerjward
macrumors 68030
is that the one with the guy talking about his kid being interested in space so they have a telescope hooked up to his computer? i actually like that one 😱 before i saw the lappy, then the "windows xp" i thought it might be an apple ad 😱😱😎dejo said: