I think he might be referring the people who had HBO for free with ATT with the unlimited data promo.
HBO was $5 at launch but there was an "HBO for free for life promo" along with the $25 credit that went on for a while for the old unlimited data plan customers.
This is also what I'm trying to figure out too that no one has seemed to answer.
What happens to all the "HBO free for life" customers ? Some of them ONLY had HBO with no directv now package.
Some of them had HBO free with a directvnow package but if they drop the package now with the price hike do they get to keep their HBO alone for free like other customers had it ?
Does ATT Still give out HBO for free with certain plans ?