They can make even more money in other areas and that's what counts for the quarterly earnings focused company that Apple has become, imho. Apple has been "courageous" the last couple of years removing all sorts of stuff, ending popular lines of products, removing ports and so on. All in the name of maximizing profits (selling extra dongles, lowering the cost of manufacture for existing devices), and of course, trying to reach a design goal of absolute minimalism and finally nothingness.Why are they ending this popular product?
Don't Apple enjoy making money?
A quote from Lao Tzu (I believe) comes to mind:
"In the practice of the Tao,
every day something is dropped.
Less and less do you need to force things,
until you arrive at non-action.
When nothing is done,
nothing is left undone."