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This is the classic Apple burn...

Refreshed the Vision Pro without considering it a new launch and adding new compelling features. Just a wash of the first iteration without even a trade in valuation to soften the blow.

Expensive hobby.
 
It's weird that I can spend $500 on a Quest 3 and have way, WAY more fun with that than is possible with the $3500 AVP because Apple doesn't seem to care to support VR gaming on it and there are no controllers.

I swear; Apple could have sold a lot more of these things had they made them more VR-focused, with controllers and supported SteamVR. People like to spend crazy amounts of money on VR stuff and Apple ignored that market.
As I've said in other articles about the dust collector, VP should have been a Mac/Apple TV accessory and an alternative for a display/TV. They should have made a deal with Sony so it could also be used as a gaming/PS5 accessory. Honestly, the only sensible use case for a VR headset is gaming. I still don't understand why Apple hates the gaming market. They never try to break into the market. The Mac Mini or Apple TV as gaming devices would have been great.
 
Not much of an upgrade to be honest. The lack of WiFi 7 is laughable.

...

Same with the M5 MacBook Pro. Admittedly it's an even more egregious decision not to update the AVP WiFi because it's inherently a WiFi-only device but we all know that Apple has the N1 chip for WiFi 7 (and Bluetooth 6), they put it in the M5 iPad Pro today for goodness sake, yet they didn't use the N1 in either of these other two more expensive products.

I'm guessing that at this stage Apple doesn't want to invest any more than is absolutely necessary to do product refreshes on devices that are essentially end of line(*) as far as manufacturing goes so it's going for minimally disruptive upgrades when it comes to the manufacturing process, essentially just substituting an M5 chip for what I assume were pin-compatible M2/M4 chips hence no PCB or chassis changes required in either case.

I can see Apple's justification but it's purely one based on Apple's own self interest rather than trying to give its customers the best experiences and it doesn't seem too much to ask of a company the size of Apple to do a new PCB layout so that it could replace the current radio circuitry with its N1 chip.

(*) I'm defining this latest MacBook Pro as end-of-line because there are rumours that the next M6 iteration will be a chassis redesign with new OLED screen so presumably a total redesign of the internals will be required then.
 
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I don't know why people see this as a burn - IMO as a Vision Pro owner, there is literally no reason for me to upgrade. I spent $3,500 18 months ago and it *still* is not really outdated by any new model. That's a *good* thing for early adopters, not a bad thing. If you would trade your M2 AVP in on a $2000 loss just to upgrade the CPU alone, you have more money than sense anyway.

If they put R2 and revised passthrough pipeline, I would want to upgrade. But just for extra CPU headroom? M2 does struggle sometimes, but for what is basically a home theater system my M2 model is just fine.

This is upgrade/refresh entirely driven by Apple desire to sunset M2 manufacturing and transition all their current products to new chips to leverage economy of scale for M5 manufacturing runs.
 
Shucks, I guess I won't be able to trade in my OG AVP (that I would actually never own) to Apple for $17. I'm sure they will "recycle" it for you, free of charge though! ;)
 
You do realize that all of that talk is just marketing and/or cost savings (no longer including cables, or power bricks etc).
Was there not an article yesterday that Apple will be all sustainable energy. Well it explains it the customer pays for it by things being removed and Apple can offset things like power adapter to other companies who are unable to make it “green” or “neutral” but Apple can still make the claim.
 
The only bit of good news is that I doubt there will be many people affected.
There's been, what? Something like between 400,000 to 500,000 sold?

I mean, it is an expensive, niche device that has cool and interesting technology inside, but the tech isn't sleek or affordable enough (yet) for mass buy-in.

Is this even a type of device that Apple, as a corporation, will even bother to target for the masses? It doesn't look like it.
 
I am surprised they didn't do their usual thing…offer money on a trade-in then when they receive it make up some excuse why the value is actually 0 and offer to recycle it or send it back.

-kp
 
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I guess the question is .. what number would have been too much for you?

Would you have done $4k?
$4.5k? and so on.

The other variable that's hard to account for is hindsight.
I think most folks probably assumed it'd be more capable and more supported on the software side this far into its life.

I recognize you love yours -- I just mean the broader overall opinion (even from developers) is more along the lines of "Apple, why aren't YOU supporting this thing a lot more".
oh I totally agree there. apples lack of support is laughable... and they shoulda sold at a loss like meta to gain an audience for it... that being said I kinda like having a device no one has or pays much attention to. I watch all my tv and movies on it and the streaming services don't seem to care that ya can totally fast forward all commercials on it... or there just are none like with Disney... even though im only paying for add supported.. Apple should be paying developers to make stuff for it though. it would never be an overnight success. I think as far as cost goes, the reason I would prob say as to why I was willing to spend so much is I do photography as a side job/hobby and I've paid 4 grand for cameras and spent thousands on lenses and my Vision Pro gets used daily where much of my camera equipment I can go weeks or months without ever touching. I also decided not to buy a Mac Studio and just bought the base Mac mini for $499... and it handles almost all graphic design and photo tasks I can throw at it... in the past I woulda spent 3 grand on a high end iMac.
 
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Ouch, that's like knee to where you wouldn't show your mom. Apple taking all the $$$ from early adopters and laughing all the way to the bank. Well played, Tim Apple.
 
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The outrage here amuses me. Who buys Apple products with an expectation of a significant buy-back on upgrade? Do they expect a nice return for other products in their life? From Denon or Onkyo or Sony? The MacRumors audience is so desperate for things to complain about.
I dunno about 'outrage', but it doesn't seem out of line to expect they would offer some sort of trade-in value, the same way they do for every single other one of their computing devices.
 
I dunno about 'outrage', but it doesn't seem out of line to expect they would offer some sort of trade-in value, the same way they do for every single other one of their computing devices.

Like literally "anything" to soften the blow would be smart by Apple.

Instead, this now figures into the minds of prospective buyers on the front end.

"It's $3500 AND I'll have to hawk it on ebay or facebook eventually to recoup anything out of it at all"
 
All of the people complaining about out this need to realize that even if Apple did offer a trade in it would be at a ridiculously low dollar amount.

I still get baffled by people trading in their iPhones to Apple. You are just giving Apple money, literally allowing them to make even more of a profit off of you than they already are. I get that it's an easy process, but it's not hard to sell things on other marketplaces and get twice the amount that Apple gives on trade ins.

People will be able to see the gen 1s at a decent price online and at least recoup some of their investment back if they want to.
 
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