Disney Is the Only Major Hollywood Studio Not Backing Apple's Plan to Sell 4K Films at $20

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Sep 13, 2017.

  1. GizmoDVD macrumors 65816

    Oct 11, 2008
    But every other studios sells their 4k at $29.99 on VUDU/Sonystore/Fandango etc.

    Disney is at $24.99. Why are we not calling those studios greedy?
  2. Phil in ocala macrumors 6502a

    Phil in ocala

    Jul 14, 2016
    For $20 you might as well see the movie at the theater with a MUCH bigger screen than your TV.
  3. monster620ie macrumors member

    Jul 19, 2004
    4K wont work for me. Got limited AT&T internet service - capped at 1tb a month. 4K will gobble that up.
  4. ipponrg macrumors regular

    Oct 15, 2008
    People here are forgetting that Apple takes a large cut off sales. It's one of the many big reasons why studios are hesitant in jumping onto the Apple eco system.

    Also, there are MORE users globally on the android platform than there are on the apple platform. There is no immediate threat to Disney at the moment if they don't get in bed with Apple.
  5. rpe33 macrumors regular

    Jul 19, 2012
    Because as a consumer I will side with the company that's trying to save me money, not overcharge me.
  6. ArtOfWarfare macrumors G3


    Nov 26, 2007
    IDK. 2 adults + 4 kids at a matinee is probably around $40. Skip the "food" (or just bring your own food), factor in the higher quality screen and sound, and I can see theaters being a better deal.

    The real place I see this being awesome would be as a company perk. Once a month, screen a movie in a meeting room after work. Could easily see 20+ adults (maybe even some will bring their spouses, kids, friends, etc, depends how big a room is available) all watching together. That would be an amazing deal and perk to offer as a company.
  7. ipponrg macrumors regular

    Oct 15, 2008
    You are siding with Apple products which are the epitome of overcharging...
  8. lowendlinux Contributor


    Sep 24, 2014
    North Country (way upstate NY)
    I'm not sure it's a great call for Disney to try to blaze a trail alone. The catalog is pretty narrow from what I've seen which spells bad streaming and bad individual sales they should be working out deals with everyone and be on every box and on every streaming service.
  9. rpat701 macrumors regular

    May 25, 2016
    Streaming service, hardware and possible a disney store coming soon from Disney themselves. Probably in that progression.
  10. LordQ Suspended


    Sep 22, 2012
    Good thing I'm not on the Marvel / Star Wars boat.
  11. djeeyore25 macrumors 6502


    Dec 23, 2014
    New York City
    I wonder if this has to do with the Disney Anywhere program that links digital movie purchases to a variety of streaming sites. I've bought Disney movies on sale at Vudu that also show up in my iTunes account. I can't really demand that those get upgraded to 4K if I didn't buy them through iTunes.
  12. cardfan macrumors 65816

    Mar 23, 2012
    Have to agree there. Imagine if Best Buy told Apple but we promised iphone wouldn't go above 699..sorry. At the same time this is great for everyone as Apple is a big market influence. Hopefully we see a massive push to 4k hdr content now.
  13. pat500000 macrumors 604


    Jun 3, 2015
    I wonder if the next update of apple watch would eliminate mickey mouse UI or have new mickey mouse ui holding a sign "will work for food."
  14. Return Zero macrumors 6502a

    Return Zero

    Oct 2, 2013
    Part of me is starting to hate Disney. ABC/ESPN and Disney Channel have become politically-correct abominations. They are turning Star Wars into just another money machine like Marvel (with pretty good movies, but I fear they will get worse over time). They do stuff like this, where Apple is doing something very respectable and surely still quite profitable, but Disney thumbs their nose regardless. As a side note, I'm actually glad they are taking their stuff off Netflix, but only because I also hate what Netflix has become and I want them to fail.

    The online community was so naive to think that "cord cutting" could ever be beneficial to consumers. Every time a major industry shift happens, the media conglomerates are guaranteed to win in the long run. As long as we are addicted to their content, they will continue to profit off us hand over fist.
  15. cube macrumors G5

    May 10, 2004
    If you want to see a movie immediately after release, just go to the cinema. Otherwise, waiting a month for the disc is nothing.
  16. GizmoDVD macrumors 65816

    Oct 11, 2008
    That's such a silly example. I can go through any studios catalog and complain about the prices.
  17. Starfyre macrumors 68030


    Nov 7, 2010
    This I am pretty sure if Steve Jobs were around, this would not be an issue given all of his contributions.
  18. Cronowerx Suspended

    Feb 23, 2015
    This news doesn't bother me one bit. I have unlimited internet and I steal all of my 4K content of torrents!
  19. jlseattle macrumors 6502


    Jan 9, 2007
    Seattle WA
    Disney is lucky they produce good content. It sucks they don't offer 4k for $20 but it is in alignment with their view of their premium content. They restrict access to movies like Lion King for years to build up demand. They will pull movies for 10+ years and make unavailable so they can make more $$ when they produce. So it would make sense they want more money for 4k. They are selling privilege to access their content. Luckily I don't have a 4k tv so can't really use. :)
  20. a.gomez macrumors 6502a


    Oct 10, 2008
    Because Disney does not need to care. Nobody is not getting StarWars/Marvel movie @4K because of a 5 dollar difference or not on an Apple device. They will just buy it where it is at.
  21. dontwalkhand macrumors 601


    Jul 5, 2007
    Phoenix, AZ
    If theaters want me to go, don't change $5 for a skinny water bottle
  22. mhilferty108 macrumors newbie

    Oct 20, 2012
    This is a great question. Any one have an answer?
  23. jetjaguar macrumors 68030


    Apr 6, 2009
    That’s how they make money tho
  24. Gherkin macrumors 6502

    Apr 9, 2004
    IMO even $20 is pushing it as too much. If Disney is holding out because they want to price higher than LOL.
  25. netnothing macrumors 68040


    Mar 13, 2007
    The way I read this is that Apple basically went to the studios and said (strongly demanded)......we have two buying options in iTunes: SD and HD. We aren't adding a 3rd option (4K) at a different price. We want to just give people the 4K stream in the HD option (much like how they currently have 720p and 1080p in that HD option). That's means we have to keep prices the same as they are today - can't raise a 1080p stream to $25.00.

    So all the studios but Disney finally agreed (gave in).

    So I'm guessing when you go to buy a movie, you'll still just see the SD and HD options.....and the HD option will include 4K if it's available?


    Who knows about code redeems.

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