It can cost hundreds of thousands to MILLIONS to convert a film to 4K. Most films DI's are done in 2k. That means all the special fox would have to be completely redone - from scratch - in 4K.
Such a cash grab. It costs Disney nothing to convert their movies to 4K and the distribution is handled by Apple, so an extra $5 is shameful. Nobody wants to buy the same movies they already own again and again. I will not be buying Start Wars again. I have it on VHS, DVD, Blu-Ray and Digital. No more!
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Is that price to own or just rent over the course of 24 hours? $50 still seems steep when you can get it $30 cheaper a few months later.