i don't think commenting on someone's (namely a VP and face of Apple) smug character is disrespectful. He presents himself as pompous and in a way I would't like Apple to be seen. Some folks seemed to have benefited from the comment.
I find him awful to listen to on stage, and I get the feeling anything he presents is awful. He, alone, can give me a bias and turns whatever he is touting into a roll-my-eyes "feature". he seems forced. he seems pushy and the example of something that shouldn't come from a guy trying to market products. Maybe an infomercial ...Sham-Wow comes to mind.
Craig? really? The guy is probably the best presenter and the one the audience loves...WTF!