Eddy Cue and Craig Federighi Discuss Maps and 'Learning From Apple's Failures' In New Interview

[weup togo]

Can we have an interview with Craig, Phil and Mansfield (no Cue or Cook)?

You're absolutely right. But:

Tim sidelined and stripped Phil of nearly all responsibility. Phil ran marketing for nearly two decades, until this year, when it was all handed to Tor Myrhen. He *always* owned the App Store policies, app review, etc. from well before the store went live. The only thing not under his control was the iTunes Connect back end that has always been under Eddie. Phil is also sharp as hell, way more than the goofball people know on stage. He could be CEO at most tech companies.

Apple University used to teach that the company was actually run by a troika: Steve, Jony, and Phil. Now SJ is dead, Jony is in semi-retirement, and Phil is demoted to junior VP or director-level responsibilities. Tim's poor decisions and lack of meaningful leadership and guidance are trashing Apple's future. But nobody can see it because sales kept going up on SJ's inertia.

 

[vikingjunior]

The only reason Apple maps suck so bad is because Google maps is so good. Just let us use Google as default and stop the BS!

 

[Muceda]

You're not supposed to be looking at your entertainment screen while driving. How would a speed meter (speedometer?) help you?

Of course a speedometer function could help. It could warn you if your exceeding the speed limit. No need to look at your phone to do that.

 

[loby]

Apple Maps was done because Apple is going to need to depend on it with their cars. Apple isn't going to create a self-driving car and then depend on Google Maps.

Good point....

 

[duffman9000]

I wasn't aware this happened. Is their source or article on your statement to confirm? Or is this hear say? If Cook did do as you say, then shame on him. I would think he would have more Cander than that.

I recall that meeting and I don't think it was arrogant at all.

 

[69Mustang]

Cue deserves what ever he has coming to him and its fair
To say he is disliked heavily on this site. And it's true. There is no fallacy in my Post what so ever. It's my opinion and I am entitled to it. Just because I called out another forum member, does not mean I chastised him, none what so ever. His post was off base and preposterous, and I set the record straight, which then you retorted in return. And here we are now, having to reply to you, who believes he read the previous posts understands where and why My thoughts were generated from, when in retrospect, you don't.

I'm gonna be honest with you bud. The above portion of your quote is... deluded is too strong a word... a little bit separated from reality. "Deserves what he has coming to him" Who talks like that? You may not think you chastised Rampage, but yeah, you did. Chastise means to criticize harshly. You criticized harshly. Using a colloquialism like "called out" doesn't change whatcha did. You say you're entitled to your opinion. You're totally right about that. But he's also entitled to his. Contrary to what you think, you didn't set any record straight. There was nothing to set, straight or otherwise. People were joking about Federighi's "Olan Mills" mall pose in the photo. I think someone else said it was his Grindr profile pic (that was funny). Lighten up man. It's just the internet. Your reaction was akin to Craig being your prom date.

Secondly, If it encouraged you to reply to my post based of defending Craig, so be it. Call a spade a spade.

In no way was my reply to you based on your defense of Federighi. It was based on you hyper criticism of another poster. The topic was immaterial.

And why would someone need to benefit from my post? For what reason? Maybe they agreed with the post(s), it doesn't take another forum member to benefit from my post, does it?

I never implied someone would need to benefit from your post. I was pointing out the hypocrisy of you saying no one benefits from Rampage's post when your post criticizing his was equally non-beneficial. I wasn't saying it needed to be beneficial, just that it wasn't.

Back on Topic: I to agree with you Apple reportedly admits Mistakes. They have too. If they didn't and hid in the corner, the media, consumers, Shareholders would all out attack them for their short comings. And it takes a successful company to visibly see their downfalls, adapt and overcome. Apple of all companies, understands this through Sculley and Job's era.

Shareholders and the market in general don't give a crap about Apple and it's tribulations. Generally, consumers don't care either. The media and forum people, yeah they'd tear Apple a new on if they did that. But that's what both of those groups do. It's their raison d'etre.

{snipped for clarity}

Holy smokes dude! You're definitely going to need some croutons to go with that word salad. Seems you're all up in your feels when it comes to Apple. It's... something I guess. I'm not exactly sure what, but it's definitely something. I'm different. Apple is simply a company to me. No better or worse than MS, Google, Samsung, or any other company that offers products that interest me. They're all vendors competing for my money. Nothing more, nothing less. We're all entitled to our opinions, amirite?

Signing off from a passionate Apple loyalist.

It's good to passionate about stuff. Me? Cars, racing, football (hand egg not futbol), basketball, and tech gadgets. Lots and lots of tech gadgets.

 

[skinned66]

That photo though...

We have a new "most interesting man in the world" methinks.

 

[Apple Corps]

I wasn't aware this happened. Is their source or article on your statement to confirm? Or is this hear say? If Cook did do as you say, then shame on him. I would think he would have more Cander than that.

There are many articles depicting the exchange - the topic was climate change / sustainable energy investments not his social agenda. The arrogance is there though: https://wattsupwiththat.com/2014/03...-ceo-tells-deniers-to-get-out-of-apple-stock/

 

[MH01]

If they are learning from the Maps fiasco, why are they releasing annual iOS and OSX updates that are littered with Bugs to appease marketing?

 

[IJ Reilly]

An example of his arrogance was his conduct at a shareholder meeting a year or so ago when a shareholder expressed concern about so much of the social emphasis (I think that was the topic) at Apple that was not generating revenue or margin. Cook arrogantly put that shareholder down and told him he might need to make his investments elsewhere. That is arrogance. As to the clueless - read the many posts about all the shortfalls of Apple under Cook - a number of which I listed. I would not want to meet Timmy.

Steve was often snide in response to shareholder questions at the annual meetings. Especially compared to Jobs, Tim Cook is orders of magnitude more respectful to shareholders.

 

[Mildredop]

Yeah, but that leads to dangerous distraction. He doesn't want to take his eyes off the iPhone while he's texting.

Does the iPhone finally now have split screen?

 

[JamesPDX]

The shareholder's concern was on the mark, hence the defensive/reflexive "...might need to make his investments elsewhere..." remark.

 

[44267547]

I'm gonna be honest with you bud. The above portion of your quote is... deluded is too strong a word... a little bit separated from reality. "Deserves what he has coming to him" Who talks like that? You may not think you chastised Rampage, but yeah, you did. Chastise means to criticize harshly. You criticized harshly. Using a colloquialism like "called out" doesn't change whatcha did. You say you're entitled to your opinion. You're totally right about that. But he's also entitled to his. Contrary to what you think, you didn't set any record straight. There was nothing to set, straight or otherwise. People were joking about Federighi's "Olan Mills" mall pose in the photo. I think someone else said it was his Grindr profile pic (that was funny). Lighten up man. It's just the internet. Your reaction was akin to Craig being your prom date.


In no way was my reply to you based on your defense of Federighi. It was based on you hyper criticism of another poster. The topic was immaterial.


I never implied someone would need to benefit from your post. I was pointing out the hypocrisy of you saying no one benefits from Rampage's post when your post criticizing his was equally non-beneficial. I wasn't saying it needed to be beneficial, just that it wasn't.


Shareholders and the market in general don't give a crap about Apple and it's tribulations. Generally, consumers don't care either. The media and forum people, yeah they'd tear Apple a new on if they did that. But that's what both of those groups do. It's their raison d'etre.



Holy smokes dude! You're definitely going to need some croutons to go with that word salad. Seems you're all up in your feels when it comes to Apple. It's... something I guess. I'm not exactly sure what, but it's definitely something. I'm different. Apple is simply a company to me. No better or worse than MS, Google, Samsung, or any other company that offers products that interest me. They're all vendors competing for my money. Nothing more, nothing less. We're all entitled to our opinions, amirite?


It's good to passionate about stuff. Me? Cars, racing, football (hand egg not futbol), basketball, and tech gadgets. Lots and lots of tech gadgets.

Ultimately your reply makes me think of my 8th Grade English Teacher (Whom I liked by the way) that has plenty of sarcasm with snarky comments to follow, all along with breaking down the previous post with semantics, which ironically you provided a definition of 'Chastising', then in which, you did the same in return. Is that an Oxy-Moron? Anyways...

That aside, I appreciate your response, but ultimately your not following me at all. Sometimes this happens on forums where members interject to much of their own and tangents are off base where the true topic is lost in transition.In your case, from re-reading your broken down response above, your all
To witty responses are coy and over played.

Basically, in closing (Yes, no need to read to deep into this) Apple is a serious investment for ME, as a consumer, as a shareholder, from an investor standpoint, and an overall supporter.

Bottom line and true to the article, Apple has made mistakes and they have disappointed their fans, investors and shareholders. Another forum member @Apple Corps mentioned Apple, more specifically Tim Cook has lost Apple millions. Maybe so. But what I respect about this company is they don't hide their faults, as a matter of fact, they have one of the most iconic come back stories of any Company in our electronic history today. And they strive to improve to continue. Apple needs refinement in updating their hardware line.

Cook and his team are all so vastly different. Many have mentioned what Apple would be like without Cook, same could have been said about Jobs.

I firmly believe Apple will do whatever it takes to rebound, stay the course and remember how they got here.


Oh, I like cars too. Fast ones, which I have a few of those in inventory . And Tech is good, and I love my tech. Which I believe is why we are all here.

 

[robeddie]

Does the iPhone finally now have split screen?

Yes, because that kindergarten version of 'multi-tasking' will make iOS like a 'real computer' operating system. Yea right
[doublepost=1470898513][/doublepost]

Basically, in closing (Yes, no need to read to deep into this) Apple is a serious investment for ME, as a consumer, as a shareholder, from an investor standpoint, and an overall supporter.
.

I think he was reacting to what seems to be your excessive EMOTIONAL investment in a company that just makes ... stuff.
Save your emotional investment for your dog, your girlfriend or partner, you're hobby, whatever. But don't have you're ego tied with a company you don't work for, who makes nice gadgets ... but doesn't know you nor do they care about you (except your money).

It's so funny how some Apple defenders on this site act like they've been personally offended when someone makes a harsh critique of some of the things Apples does. My god, ia giant company people, not you're brother they're insulting.

 

[44267547]

Yes, because that kindergarten version of 'multi-tasking' will make iOS like a 'real computer' operating system. Yea right
[doublepost=1470898513][/doublepost]

I think he was reacting to what seems to be your excessive EMOTIONAL investment in a company that just makes ... stuff.
Save your emotional investment for your dog, your girlfriend or partner, you're hobby, whatever. But don't have you're ego tied with a company you don't work for, who makes nice gadgets but know you or care about you (except your money).

It's so funny how some Apple defenders on this site act like they've been personally offended when someone makes a harsh critique of some of the things Apples does. My god, it's just a giant company people, not you're brother they're insulting.

I could care less if Apple wants my money. They can have it. And I am going to assume your not an investor or shareholder? Because if you were, you wouldn't make a silly comment about emotional investments in dogs and girlfriends. My ego is invested in Apple and that's how I prefer it. But thanks for your consideration though.

 

[robeddie]

I could care less if Apple wants my money. They can have it. And I am going to assume your not an investor or shareholder? Because if you were, you wouldn't make a silly comment about investments in dogs and girlfriends. My ego is invested in Apple and that's how I prefer it. But thanks for your consideration though.

Huh? It's silly to be emotionally invested in your dog or your girlfriend? You're most lost than I first thought.
But then I noticed you joined this site just a month ago and already have more than 600 posts (ehhh)

Note to self ... back away ... slowly ... try not to make eye contact.

 

[i0Nic]

I miss the days when Apple executives didn't do interviews and released great products instead.

 

[44267547]

Huh? It's silly to be emotionally invested in your dog or your girlfriend? You're most lost than I first thought.
But then I noticed you joined this site just a month ago and already have more than 600 posts (ehhh)

Note to self ... walk away ... slowly ... try not to make eye contact.

Lol. I'm glad you took the time investigate my profile, but that's not creepy or uncommon, right? At least from someone who seems more concerned about a members profile than the actual post? Ok. And what does have to do with my start date on Macrumors or have anything to do with the article? WTF? Who says that?

That shows me exactly why you should not engaging in something you have knowledge of and puts your back In a corner.

Go re-read your previous post. You clearly stated exactly what you just quoted two posts ago. Again, my previous posts were over your head per say if your not an investor or shareholder, nothing personal. I wouldn't expect you to understand any of the previous.

Try running instead of walking away, seems appropriate when bringing a knife to a gun fight.

 

[ToroidalZeus]

It accomplishes two things:

- Reminds people of a time when Apple was a more interesting, relevant company.

- Distracts people from their current failures and lack of direction (HA!) as a whole.

More like Apple is stuck in the past and can't move on from their failures to new success.

 

[44267547]

Eddie: do all the interviews you want. Pero por favor, Stay off the stage in September.

Unfortunately we will plenty of him with the release of the revamped Apple Music update.

 

[ScottishCaptain]

Yes, that's nice.

When are they going to learn from the current failures that are iTunes and Photos being a complete and utter mess, and the whole "thinner is not better" thing?

-SC

 

[Bacillus]

"We aren’t the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding. No attempt to gain ownership of the customer throughout the day"

OK - except for Spotify's Music customers, Netflix media business, Beats Audiophiles, Google's Maps business, Uber-like taxi interests, Dropbox's server business, Microsofts Office suites, Hollywoods' content farms, others Medical and Healthcare.
We 're definitely going to reshape the Watch Industry
We want our own SIM cards to go after telco's.
We will be cable cutters that challenge Television world
We are the Bank of the Future.
We will bring cars, we will be omnipresent in your house, universities, schools, businesses, on your couch in the evening, use Nightmode at nights, we will track your sleep and wake you up in the morning to find out how we broadened this cycle...

PS. Please note the latest watchbands (if you'd put down your iPhone during lunch)

 

[Rogifan]

You're absolutely right. But:

Tim sidelined and stripped Phil of nearly all responsibility. Phil ran marketing for nearly two decades, until this year, when it was all handed to Tor Myrhen. He *always* owned the App Store policies, app review, etc. from well before the store went live. The only thing not under his control was the iTunes Connect back end that has always been under Eddie. Phil is also sharp as hell, way more than the goofball people know on stage. He could be CEO at most tech companies.

Apple University used to teach that the company was actually run by a troika: Steve, Jony, and Phil. Now SJ is dead, Jony is in semi-retirement, and Phil is demoted to junior VP or director-level responsibilities. Tim's poor decisions and lack of meaningful leadership and guidance are trashing Apple's future. But nobody can see it because sales kept going up on SJ's inertia.

Did you work at Apple or something? Just curious how you see these changes as a demotion for Phil. I thought this new guy was replacing Hiroki Asai (who reported directly to Steve Jobs when he was CEO). Did this new guy pick up responsibilities that Schiller previously owned?

 

[69Mustang]

Ultimately your reply makes me think of my 8th Grade English Teacher (Whom I liked by the way) that has plenty of sarcasm with snarky comments to follow, all along with breaking down the previous post with semantics, which ironically you provided a definition of 'Chastising', then in which, you did the same in return. Is that an Oxy-Moron? Anyways...

I made no claim regarding chastising you, so there's nothing ironic about it. You, Relentless Power, were the only one to claim you didn't chastise anyone. Had I made the claim of not chastising you, your argument would have been valid. The answer to your last question is no. That is not an oxymoron. As an fyi, these are examples of oxymorons: jumbo shrimp, pretty ugly, awfully good, only choice, living dead...

That aside, I appreciate your response, but ultimately your not following me at all. Sometimes this happens on forums where members interject to much of their own and tangents are off base where the true topic is lost in transition.In your case, from re-reading your broken down response above, your all too (sorry man, that missing second o was making my brain itchy) witty responses are coy and over played.

You're mistaken in thinking I'm not understanding your point. What I'm not doing is engaging you regarding your fascination with Apple. I entered this debate to discuss your busting another members chops for essentially joking about a picture. I didn't enlist to participate in an open love letter to Apple. So you're right, sometimes people do interject and the topic gets lost. This ain't one of those times.

{snipped again for clarity}

Unlike your 8th Grade English Teacher, I don't have your missives on a word count. Feel free to exercise a touch of brevity, for it is the soul of wit.

 

[Chupa Chupa]

Federighi: It is an interesting, ongoing press narrative, however. To the extent that anyone anywhere does anything interesting, the question is: Why isn’t Apple doing that; why is Apple behind in that? We aren’t the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.

Could have fooled me. Computers, tablets, phones, music streaming, home automation, embedded automobile entertainment hub, automobile research lab, cloud services, TV streaming hub, smart watches, premium headphones, BT speakers, and basic health data monitoring.

Sure that is literally not everything, but it's a lot on the plate and no, Mr Federighi, not all of what Apple is doing these days is done well. If you find it rewarding then it's just proof that Apple IS resting on it's laurels. There is a reason why so many Apple fans are becoming disillusioned -- its because so many Apple products are not insanely great anymore, just insane.