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I think they should have thought bigger picture. They could have introduced an all-in-one solution combining what Roku offers and Tablo (a dvr that connect to an antenna and hard drive) to truly cater to those who wanted to cut the cord.

why on earth would apple want to go back in time and include a DVR (1999) and an antenna (1927)???????
 
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If Apple can offer an unlimited sub to the iTunes Movie/TV store for ~£25/month, I'll kick my Netflix sub in a heartbeat.

That would require the same type of negotiations with content owners they are having now.
 
Most of Apple's biggest failures in the past decade have been under the direction of Eddie Cue.
1) iTunes Match
2) Apple Music
3) This disappointing new Apple TV
4) Apple Pay, which has been slooowwwww to roll out and gain traction

Hilarious that you have anointed yourself as the arbiter of declaring all of these successful services/products failures.

By whose standards would you say that a 4 month old music streaming service with 15 million subscribers is a failure?

And what, exactly is disappointing about an Apple TV that brings with it great interaction upgrades like Siri control, universal search, a great remote that also acts as a game controller, and an app store that will soon be the envy of all of their competitors?

iTunes Match? I've been using it very happily since its inception in 2011. Not sure how it failed. It certainly has made my life better for $25 a year. Not to mention the lives of all those I have recommended it to, who have enjoyed it, also.

Apple Pay a failure? Not hardly. Would it be nice if I could use it in more places? Of course. But anyone with half a brain knew going in that its adoption was not going to happen overnight. Especially in a country that is so woefully behind when it comes to credit card technology. But the number of participants, on both the banking/credit card side and the merchant side is continuing to grow, and it's building momentum. Not to mention that, as with almost every Apple product you can easily measure its success by watching how long it takes for Samsung to copy them.
 
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why on earth would apple want to go back in time and include a DVR (1999) and an antenna (1927)???????

Because for those that really want to cut the cord, they need to have access to local channels via antenna. They wouldn't need the device to have one.

As someone who actually cut the cord almost 3 years ago - The Tablo + Roku combination is perfect. I have access to all local channels by hooking up an antenna to the Tablo which has a full guide and a hard drive of my choosing. I can then watch anything live or recorded anywhere in the world on pretty much any device. The Roku brings in all the subscription services.

Not everyone wants something "in the cloud" - some people like to have recordings they can take/transfer to devices too.

Also - I'm in NYC and in direct line of sight with the empire state building. The quality of OTA channels is superior than I was getting via cable.
 
I agree they should stay out of the content creation biz, but Eddy still didn't answer the question, he just gave a prepared statement.
Of course. He was never going to answer the question directly but I think his indirect answer was we'll provide the technology and someone else can provide the content.
 
It's really amusing how Apple tries to sell their "We believe the future of TV are apps!" as an Apple "worthy" stroke of genius revolution like the iPod/iPhone/iPad was. Yes, the future of TV are apps ... We already know this for years from other devices like Roku, Amazon Fire TV etc. and our smart TVs themselves.

Do those TV platforms allow John Doe, armed with only a PC, to build and launch their own TV apps onto those platforms, like with the new AppleTV. Aren't Roku, AmazonTV apps just a fixed list of pre-approved apps made by big media companies?

What's the equivalent of Xcode for Roku and AmazonTV?

EDIT: OK, it appears you can for Roku (https://developer.roku.com/home) and Amazon Fire TVs (https://developer.amazon.com/appsandservices/solutions/devices/fire-tv), my bad. Can't find anything for Smart TVs though.
 
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Because for those that really want to cut the cord, they need to have access to local channels via antenna. They wouldn't need the device to have one.

As someone who actually cut the cord almost 3 years ago - The Tablo + Roku combination is perfect. I have access to all local channels by hooking up an antenna to the Tablo which has a full guide and a hard drive of my choosing. I can then watch anything live or recorded anywhere in the world on pretty much any device. The Roku brings in all the subscription services.

Not everyone wants something "in the cloud" - some people like to have recordings they can take/transfer to devices too.

Also - I'm in NYC and in direct line of sight with the empire state building. The quality of OTA channels is superior than I was getting via cable.

And in your case you will be happy to know Tablo is working on an Apple TV app
 
Do those TV platforms allow John Doe, armed with only a PC, to build and launch their own TV apps onto those platforms, like with the new AppleTV. Aren't Roku, AmazonTV apps just a fixed list of pre-approved apps made by big media companies?

What's the equivalent of Xcode for Roku and AmazonTV?


No - any shmo can create an app for Roku.
 
I really hate these soft ball interviews, the interviewer might as well be working for Apple

no question on Amazon and Vudu not being supported?
 
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And in your case you will be happy to know Tablo is working on an Apple TV app

Yeah - but right now I only use my Apple TV (Gen 2) to rent from the iTunes store because I have a ton of credit. Once that runs out - I will likely rent from Amazon or Google Play because they have rentals that last longer than 24 hours.

Plex has been great to watch anything in my iTunes library
 
Why can't they just put IOS on the ATV and be done with it.
Dedicated Apps, but with the added advantage of being able to run anything in the IOS App store.

That's pretty much what they did. But you can't just run iOS apps on the ATV as-is, because they all assume touch input. So you need to rework the app to work with a different type of input device (either the ATV remote or a game controller).
 
Can someone explain to me why in the world anyone would buy an overpriced Apple TV? I used to think Roku was king, but when the $40 Amazon TV Fire Stick came out, that all changed. (And it goes on sale quite often for much less).
I guess some could argue that the Amazon Stick is Android, and they might not like that, but just based off of consuming media alone (netflix, movie rentals, hulu,etc....), the stick is really blazing fast, affordable, and overall really user friendly.

I have an entire Apple Infrastructure in my house. My downstairs TV is powered by a Mac Mini Plex server and we have a tv in the bedroom with an AppleTV2. I've ordered a 64GB AppleTV4 to replace that box. I've been able to effortless fling content from my iPhone/iPad to the AppleTV and I've got a fair amount of iTunes content (Side note, I'm really enjoying AppleMusic). Given that my last AppleTV has lasted me years, I consider this a small investment to consume content in our bedroom.


Additionally, once they open up the Siri Search API then I can easily find titles from Netflix or Plex without navigating through the different apps.
 
Most of Apple's biggest failures in the past decade have been under the direction of Eddie Cue.
1) iTunes Match
2) Apple Music
3) This disappointing new Apple TV
4) Apple Pay, which has been slooowwwww to roll out and gain traction

I use Apple Music everyday and enjoy it

Apple Pay works beautifully, most banks are on board, it's the store that need to adopt, nothing Apple can do for that
 
It makes sense on the phone and iMac b.c there are real benefits to working with that amount of real-estate when editing (record the video in 4k to edit on the iMac). With TV, it really does not make sense. HDR is great, but the increase resolution of 4K when watching TV is quite frankly useless (to me or in my opinion. <--I'm sure you meant to add that;)).

Apple really didn't put 4k on the ATV because of the hardware though. That is my real guess. Even though I find it less important, it was probably b.c the hardware for the ATV has been ready for a while and the software was not. They didn;t even use the a8x.
Apologies Matt but this comment makes no sense. I don't know if it was purposely done, but you truncated the natural progression of your thought in the 1st sentence. That progression: Record on phone. Edit on Mac. View on ATV.

If Apple goes through the trouble of giving you the ability to shoot and edit at 4K, why wouldn't the take the extra step to allow you to view it? Is that content supposed to be relegated to viewing on the computer? Doens't make sense to me.

I'm more inclined to go with your hardware theory. I can see some accounting guy influencing the decision based on making 39.8% profit on a machine with no 4K vs making 37.6% profit on a machine with 4K capabilities.
 
Can someone explain to me why in the world anyone would buy an overpriced Apple TV? I used to think Roku was king, but when the $40 Amazon TV Fire Stick came out, that all changed. (And it goes on sale quite often for much less).
I guess some could argue that the Amazon Stick is Android, and they might not like that, but just based off of consuming media alone (netflix, movie rentals, hulu,etc....), the stick is really blazing fast, affordable, and overall really user friendly.

How anyone in the world? Really?

Let's start off with the obvious: My rather vast library of iTunes movies, TV shows, and music that I need an Apple TV to play. Come this Friday, add to that Apple Music. Many of my purchased games for iPhone and iPad should be carried over and be supported by the MFi controller that I own. Also, AirPlay, now with 802.11ac. And lastly, it will act as the heart of my smart home as the HomeKit hub.

It's called Apple's ecosystem and in this industry, there is no comparison.
 
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Can someone explain to me why in the world anyone would buy an overpriced Apple TV? I used to think Roku was king, but when the $40 Amazon TV Fire Stick came out, that all changed. (And it goes on sale quite often for much less).
I guess some could argue that the Amazon Stick is Android, and they might not like that, but just based off of consuming media alone (netflix, movie rentals, hulu,etc....), the stick is really blazing fast, affordable, and overall really user friendly.

I have a 99% Apple household, we each have an iPhone, iPad and Mac. We have an Apple Music family subscription, all of our digital content is in iTunes format, stored on a central Apple Mac Mini server and works across all devices and our 3 Apple TV's. Why would we purchase ANYTHING but an Apple TV?
 
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Just create the market place and they will follow. What a bunch of control freaks...and they're not even good at it.

Only on the Internet can you find such contradictary and misinformed comments in 2 brief sentences.

By creating a great platform, marketing it heavily and letting developers dream up stuff that Apple hasn't envisioned, they're essentially letting the fate of the platform rest with the developers... the opposite of control freaks.

If they weren't good at this, they wouldn't be the world's most valuable company.
 
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It's a true cable cutting experience for me. US television news is garbage, so I have no need for CNN, I don't care about broadcast television, and I could care less about ESPN. The AppleTV is all I need. On the rare occasions, when I do watch something on broadcast TV, I receive it over the air. I haven't had cable since May 2009. The overwhelming majority of cable TV channels are trash. USA network, Bravo, the "History Channel", A&E channel, Lifetime, who needs them? Does anybody really watch this ****?
 
If Apple can offer an unlimited sub to the iTunes Movie/TV store for ~£25/month, I'll kick my Netflix sub in a heartbeat.

Depends on what you enjoy. Netflix is superior when it comes to Foreign film/arthouse and indie fare. iTunes has less, and is heavy in Hollywood Industrial product (read: mostly dreck). I prefer the former.
 
Can someone explain to me why in the world anyone would buy an overpriced Apple TV? I used to think Roku was king, but when the $40 Amazon TV Fire Stick came out, that all changed. (And it goes on sale quite often for much less).
I guess some could argue that the Amazon Stick is Android, and they might not like that, but just based off of consuming media alone (netflix, movie rentals, hulu,etc....), the stick is really blazing fast, affordable, and overall really user friendly.

I run an iTunes server for my ripped movies and tv shows, so that requires AppleTV. I suppose to I could convert all that to Plex, and maybe some day I will, but right I don't feel like it.

I like the Apple UI the most. Maybe it's brand loyalty. I also like the fact there is a brick and mortar store I can just walk into for service or help.

I also require an ethernet connection so my streaming isn't interrupted be wireless interference or other wifi quirks.

I'm willing to pay $150 for all of that.
 
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How much 4K content do you own?
How many 4K TVs are in homes?
How many providers actually provide 4K?
The answer to all those questions is not much or not many.

I've recorded plenty of 4K videos with my iPhone 6S, there's some content for you :)
 
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