Market share has decreased for 18% to about 12% globally (apl smartphones) and ASP went up (Plus)
Iphone is 70% of their revenues, tied to services, watch and airpods..to an extent Music and Mac
Competition is coming as smartphones 1.0 get "aged out". The iPhone will struggle when that happens.
They sort of really blew it with iPad and Watch...neither is self supporting and driving new.
I don't see any replacement on the horizon. Apl is not strong at cloud or services outside their eco. Many services inside need serious help .... ITunes, TV, music, iCloud, Maps.... not a smooth ride going forward from here. Plus they are way overweight with store employees, going to be sad when layoffs happen.
In the future its all cloud, devices themselves decrease in importance. It'll be everywhere and not walled off.
Remember if you compare same # of weeks , Iphone was down again. Eight may see a bump "10th anniversary" but what happens after? Hey AOL still has customers in 2017 so Apl will not go away.
So yes I will go out on that limb.