This is the thing. They have no monopoly but they are being treated like they do.
You were already in a (longer than usual) app review process and chose to end it and resubmit. This smells like a manufactured outrage.
Ahhh, poor baby. That’s the price you pay for being a complete butt-wad. Tim Sweeney obviously is part of the entitled generation whereby he wants Apple to absorb all the costs to market and deliver his product to the masses and he just absorbs the benefit. I wouldn’t play his games if they were free.
Epic Games said today that Apple has blocked its attempt to bring Fortnite back to iOS devices, leaving the popular battle royale game unavailable on iPhones and iPads worldwide.
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"Apple has blocked our Fortnite submission so we cannot release to the US App Store or to the Epic Games Store for iOS in the European Union," Epic stated via its Fortnite account on X (Twitter). "Now, sadly, Fortnite on iOS will be offline worldwide until Apple unblocks it."
Apple banned the Epic Games developer account back in 2020 when Epic Games violated its App Store rules to add web-based purchases, kicking off a multi-year legal battle. Because the main Epic Games developer account continues to be banned, Epic submitted Fortnite to the U.S. App Store using an account from Epic Games Sweden, a subsidiary that Epic formed to create the Epic Games Store alternative app marketplace in the European Union.
The game was submitted for review on May 9, but after waiting over 120 hours without a response, Epic was forced to pull and resubmit its application to include the latest update.
Epic CEO Tim Sweeney has been vocal about his frustration with the situation, claiming that Apple has not been returning the company's calls and that the review process typically moves much faster.
Before submitting Fortnite to the U.S. App Store, Epic CEO Tim Sweeney said the company spoke with Apple about its plans – but never claimed Apple approved them. It remains unclear if Apple will allow Fortnite back, as the Epic v. Apple lawsuit confirmed that Apple has the right to ban Epic's account and isn't required to reinstate it.
It's the latest chapter in the ongoing legal battle between the two companies, which began in 2020 when Apple removed Fortnite from the App Store after Epic implemented direct payment options that bypassed Apple's 30% commission.
The game had briefly returned to iOS devices in the EU via the Epic Games Store, but that version has now also gone offline.
Article Link: Epic: Fortnite Offline Worldwide 'Until Apple Unblocks It'
It’s because they like the iPhone so much they think they are entitled to it. It’s like the iron man 2 movie, where the government think they should own Iron Man. Apple isn’t a monopoly, iPhone isn’t by any stretch. So why should they open up? Do the same to Sony then and Nintendo and Xbox.
Except Apple were told by both the US and EU courts that they weren’t allowed to stop or prevent developers from charging fees outside of the App Store and Apple weren’t allowed to tell developers how they presented these third party fees.
Apple at every occasion has taken the worst possible way to abide by the court rulings, using scare tactics and malicious compliance the entire time.
Apple will end up with more fines from this behaviour.
Can I come to your home, that you built, and furnished, and watch TV for a bit, grab a few beers from the fridge, use your wifi and then sue you, because you won't let me have a key?Do you think we live in some medieval world in which corporations get to decree like kings and queens what is acceptable or kosher on their platform?
🥱 Not remotely comparable.
That might be their next step, and nothing is stopping them.Oh dear. The title reads like Epic takes worldwide PCs, PlayStation, Xbox, Nintendo Switch, Android, and iOS players hostage to pressure Apple into approving their submission to the App Store.
Smartphones aren't games consoles. They're general purpose computing devices. It's not 2007.The judge ruled Apple isn’t a monopoly, they were within their rights to kick Epic off, didn’t have to let them back on, didn’t have to let third party stores on iOS and that Epic had to pay Apple $3.6 million for the 30% of sales when Epic broke the developer agreement.
And yes, corporations get to decide what is acceptable on their platform. It’s their property. And Apple has been very clear since the beginning of the App Store that it plays an active role in what is and isn’t on the platform, and users who don’t like that are free to select Android. This isn’t new.
Then go for it. Most people don't want to switch due to a silly thing which should be mandatory. Again, nobody forces you to side load apps. But stop annoying people who want. How can it be a security "flaw" on iOS but not on MacOS?
The EU don't have jurisdiction in the US.Must the the freakin EU are looking at them now.
Why does Epic charge 30% on their app store?Why doesn’t Epic make their own phone? Or is that an expensive endeavor?
One can only hope.Oh dear. The title reads like Epic takes worldwide PCs, PlayStation, Xbox, Nintendo Switch, Android, and iOS players hostage to pressure Apple into approving their submission to the App Store.
None of that changes anything I wrote, all of which is undeniably factually accurate.Smartphones aren't games consoles. They're general purpose computing devices. It's not 2007.
Epic just started offering 20% back in Epic Rewards for purchases on the Epic Store. That's not greedy at all; it's probably why Apple will block them from the App Store. Nobody's going to make purchases through Apple when Epic is offering 20% back in rewards.Tim Sweeney wants the 30% + $$$$ from epic games store on iOS. That's greed. Sorry.
Why?! Of course it is! It's exactly the same. Locked down controlled platforms... Must the the freakin EU are looking at them now.
The article is misleading, the Epic App Store is on the iOS in the EU, and Apple has no approval process preventing Epic from making Fortnite available there. So more hyperbole from Epic.One can only hope.
iOS device sales dont seem too hindered by NOT having Fortnight in the appstore...Why don't Apple make their own Fortnite? Or is that an expensive endeavour?
That’s correct. In the US they have a suit to win. Other than hubris, that they mostly won against Epic to me is an indicator of how the broader might go. The DoJ doesn’t win them all. And any other bill that might be in play has to win and can be easily derailed.Everyone's a demon until your business gets dissected by regulators.
Nintendo made their own switch console where they can sell their own first-party titles at $70-80 a pop and keep 100% of revenue, while taxing other game developers 30%.This is a somewhat specious argument. Epic could make the best phone in the world, with a brilliant OS (I assume you mean make their own OS too, otherwise it's just another Android phone), but it wouldn't sell because of the barriers to entry. The market doesn't really lend itself to completion from new entrants does it?
The only reason they want to be in Apple's storefront is because there's no other way to be on the most popular smartphone in the world. If iOS devices were treated like the computers they are, a user could simply install Fortnite from a webpage and be done with it. There would be no drama at all. Instead Apple is clinging to an outdated and unfair policy of iron-fisted control over everything that happens on their customers' devices.I just really can't understand the end-goal for Sweeney, here.
They want to be on Apple's and Google's storefronts, accessing hundreds of millions of potential users, making tens of millions of dollars in yearly revenue on the platform, but using external payment services to avoid paying a single penny apart from the $99/year (or $25 lifetime, in Google's case) developer fee?
Like, I agree that developers should not be locked in to using Apple's or Google's payment system and that there should be alternatives, but arguing that you should not pay any fee to the store owner is frankly nuts (and also hypocritical, since the Epic Games Store does charge a percentage of revenue for games sold there, regardless of where that revenue comes from, except in very specific circumstances).
Apple's store fee should be lower - 30% is borderline theft - and it makes sense that they allow external payment providers, but they should be allowed to take a cut - albeit smaller, of course - from those payments as well.
This is an artificial distinction.Because it's one industry, with nowhere close to the level of reach. Apple sells more iPhones in two years than Sony has sold of all generations of Playstation in 30 years.
Complaints is not the same as having an illegal business practices.Apple has large business from online dating, music streaming, social media, productivity all complain about their business practices.
Seems Sony and Nintendo have some great market power also. I’m personally not interested, but to deny they don’t is a fallacy.Even if Sony/Nintendo/Microsoft are problematic in gaming it is perfectly reasonable that regulators have focussed on Apple/Google first given their market power.