Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple wasn’t ruled a monopoly.

It’s a different matter for observers to be critical than companies who filed lawsuits.

I’m not prescient but I can’t see Apple allowing epic back in the us iOS App Store even if they lose. Thst point was affirmed in the original lawsuit epic filed.
the reason why epic will eventually be on the USA iOS App Store sooner or later
Is because the reason why you don’t want them back on
That is how they will be back on
 
I love Apple but they got greedy with 30%. If it was 15% for everyone, not just small businesses, no one would complain.
It is literally the industry standard. I would be fine if people talked and offered WHY 30% is TOO MUCH when using nearly every other platform available that takes the same percentage.

By the way, Epic Games Store takes a lower cut, but Tim Sweeney said himself in the court case that it is was sustainable. Therefore, their cut was too LOW.
 
It’s funny that you think $99 annually covers server costs for millions of downloads. It’s unfortunate so many people have opinions based on incorrect information
Exactly. And it’s freeloaders like Epic that will ruin the AppStore for the vast majority of iOS/macOS developers who benefit from the low cost membership and access to an extraordinary assortment of high-quality frameworks and development resources; relatively frictionless submission, review and distribution process; and fair (15/30%) success-based revenue share options in exchange for all Apple provides.

I suspect those who believe that $100/year is fair compensation for access to and use of a secure, global distribution infrastructure, easy access to a marketplace with hundreds of millions of buyers, frictionless payment processing and billing lifecycle capabilities, and more are unaware of exactly what Apple actually provides, the significant burden and risk it removes from the developer, and how much effort and investment and ongoing costs are involved in maintaining it.
 
Last edited:
It’s $300 for large companies.

If that doesn’t cover it, perhaps Apple should have a fee based on number of downloads.

It’s Apple that states the fee includes distribution.
Apple chose the current structure to enable small developers with a low cost of entry platform and a fair cut of revenue as the business grows. If you look at the cost of building your own global app marketing, distribution and billing infrastructure the cost would exceed 30% for all but the largest businesses.

Changing to a per-download model will harm almost all developers because they will incur costs that may not convert to revenue. This is because average download to purchase rate is 1-2% across all categories. Today, Apple assumes that risk and associated cost.

A per download fee shifts that risk and cost to the developer. So developers get charged for 100% of downloads but only get revenue from 2%. That will drive up prices and still will only be sustainable for bigger businesses.

Net-net. Epic is a threat to the existing framework and everyone of us who benefit from it (iOS/iPadOS developers and users).
 
  • Haha
Reactions: rmadsen3
It is literally the industry standard. I would be fine if people talked and offered WHY 30% is TOO MUCH when using nearly every other platform available that takes the same percentage.

By the way, Epic Games Store takes a lower cut, but Tim Sweeney said himself in the court case that it is was sustainable. Therefore, their cut was too LOW.
Because there is a big difference
Between Apple
And the console makers involving the 30% charge
 
Not sure how the logic of your position works. Apple has the power to close their App Store, but not to establish and enforce T&Cs for devs using their store?

I suspect their pricing model will end up changing once the dust has settled, perhaps to an annual dev program fee that tracks with number of downloads instead of being a set amount. Then Apple can depend less on taking such a large cut of IAP.
I tend to agree with you that this will be the likely outcome. It’s sad though that it might go this way. Many apps are free and charge nothing; giving an opportunity for new developers to practice and learn at little cost ($99 is almost no cost).
Further, too many people are saying that Apple is ‘greedy’ due to the 30% consignment fee. What should the fee be? What would fair ?
 
  • Love
Reactions: heretiq
Because one company brings out a new generation of hardware every year
The console makers bring out a new generation every 7 or so years
That’s the difference
I agree that’s a big difference. Can you share your thoughts on why that difference should impact the 15/30% fee?
 
I tend to agree with you that this will be the likely outcome. It’s sad though that it might go this way. Many apps are free and charge nothing; giving an opportunity for new developers to practice and learn at little cost ($99 is almost no cost).
Further, too many people are saying that Apple is ‘greedy’ due to the 30% consignment fee. What should the fee be? What would fair ?
Well it depends regarding the 30% fee
If we compare two companies
One company has sold 71 million units of a product since 2020 & takes a 30% cut for every product sold on their digital store

The other company has sold 1,106 million units since 2020 and takes a 30% cut in every digital transaction sold on their store
So do you think this company should be compared with the first & should the figure be much lower considering how many sales they have made?
 
I agree that’s a big difference. Can you share your thoughts on why that difference should impact the 15/30% fee?
It’s very simple really
If we compare two companies
Let’s say company one sells 71 million hardware over a 4 year period & charges 30% on digital sales purchased

Then let’s say company two sells 1,106 million hardware in the same 4 year period and charges 30% for most digital sales in the same time period

That is why they can afford to drop that figure to about 12% based on company two’s business model
 
Because one company brings out a new generation of hardware every year
The console makers bring out a new generation every 7 or so years
That’s the difference
That’s not really a reason. It’s fees and commissions on purchases. 30% is standard and has been standard for quite a few years.
 
  • Like
Reactions: jz0309
Exactly. And it’s freeloaders like Epic that will ruin the AppStore for the vast majority of iOS/macOS developers who benefit from the low cost membership and access to an extraordinary assortment of high-quality frameworks and development resources; relatively frictionless submission, review and distribution process; and fair (15/30%) success-based revenue share options in exchange for all Apple provides.

I suspect those who believe that $100/year is fair compensation for access to and use of a secure, global distribution infrastructure, easy access to a marketplace with hundreds of millions of buyers, frictionless payment processing and billing lifecycle capabilities, and more are unaware of exactly what Apple actually provides, the significant burden and risk it removes from the developer, and how much effort and investment and ongoing costs are involved in maintaining it.
People will always mess up a good thing. When the App Store is gone people will be complaining iOS isn’t secure because they keep getting viruses 😂
 
That’s not really a reason. It’s fees and commissions on purchases. 30% is standard and has been standard for quite a few years.
one company has sold 71 million units
Since 2020
Company two has sold 1,106 million units in the same period
That is why it’s relevant
Yet both charge 30% commission on purchases
 
you are essentially playing with company’s money by saying they can “afford to”.
Based on Apple’s business model
And how it is setup compared with other technology companies then 12% fee means they would still make a profit
 
People will always mess up a good thing. When the App Store is gone people will be complaining iOS isn’t secure because they keep getting viruses 😂
Well that’s easy don’t click on things that aren’t safe or watch certain content and you will be ok 👍🏻
 
  • Like
Reactions: davide_eu
I stopped gaming in my early twenties and just looked what Epic games existed in that time because I can't even remember the brand from back then, but many others.

It seems I only ever played two games from Epic if the list on Wikipedia is complete. The original Unreal from 1998 when it was new and Epic Pinball from 1993.
 
one company has sold 71 million units
Since 2020
Company two has sold 1,106 million units in the same period
That is why it’s relevant
Yet both charge 30% commission on purchases
That’s not relevant. I guess we disagree on what drivers of the business should influence fees and commissions. And, as I said this type of logic is playing fast and loose with Apples revenue.
 
  • Like
Reactions: jz0309
That’s not relevant. I guess we disagree on what drivers of the business should influence fees and commissions. And, as I said this type of logic is playing fast and loose with Apples revenue.
What so it’s not relevant
That one company has sold 71 million units since 2020 on hardware
And another has sold 1,106 million units
Since 2020 on hardware
Yet both sell hardware
And both have a digital store
And both have 30% commissions on digital sales purchased
That’s not fast and loose with Apple’s revenue
That’s just counting

that’s one of the reasons why I have no issue with epic back on the iOS App Store because it’s a legitimate point in that 12% is perfectly reasonable when you put it into context
 
Last edited:
What so it’s not relevant
That one company has sold 71 million units since 2020 on hardware
And another has sold 1,106 million units
Since 2020 on hardware
Yet both sell hardware
And both have a digital store
And both have 30% commissions on digital sales purchased
That’s not fast and loose with Apple’s revenue
That’s just counting

that’s one of the reasons why I have no issue with epic back on the iOS App Store because it’s a legitimate point in that 12% is perfectly reasonable when you put it into context
I don’t think the number of units sold has any bearing on commissions whatsoever.

You’re saying “Apple is too successful therefore they’re not allowed to charge the same prices for the same services that others do.” In what world is that fair?

In fact, you could make the argument that Apple is entitled to a bigger commission, because Apple created bigger pool of customers.
 
  • Like
Reactions: Ethosik and I7guy
I don’t think the number of units sold has any bearing on commissions whatsoever.

You’re saying “Apple is too successful therefore they’re not allowed to charge the same prices for the same services that others do.” In what world is that fair?

In fact, you could make the argument that Apple is entitled to a bigger commission, because Apple created bigger pool of customers.
how do you know that Apple has sold the most units out of the two companies
because I never mentioned a name?

No what I’m saying that if a company has a business model that has sold 71 million units since 2020 then there is nothing wrong with collecting 30% on digital transactions

However if another company has sold 1,106 million units in the same time frame
& collecting majority 30% on digital transactions however that is profiteering because you are comparing your business to the other companies who have a different business model to justify your charge and it’s not the same

Now again I don’t have an issue with Apple taking a commission but don’t say it’s the same thing as console makers

Most families don’t have 3 PS5 consoles
But most have 2 or more iPhones
Buddy that’s why it’s different
 
how do you know that Apple has sold the most units out of the two companies
because I never mentioned a name?

No what I’m saying that if a company has a business model that has sold 71 million units since 2020 then there is nothing wrong with collecting 30% on digital transactions

However if another company has sold 1,106 million units in the same time frame
& collecting majority 30% on digital transactions however that is profiteering because you are comparing your business to the other companies who have a different business model to justify your charge and it’s not the same

Now again I don’t have an issue with Apple taking a commission but don’t say it’s the same thing as console makers

Most families don’t have 3 PS5 consoles
But most have 2 or more iPhones
Buddy that’s why it’s different
You’re missing my point. I don’t think the number of units sold matters to commission rate matters for any reason other than “because you say so”.

It’s a fake distinction that Sweeney invented to justify his hypocrisy when it comes to the console companies he can’t afford to anger.

I think the better argument is the platforms with more users deserve higher commission, because they’re attracting a much bigger pool of potential customers.
 
  • Like
Reactions: heretiq and jz0309
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.