But thos is the same as to be in app store, all the process goes trough apple. Only difference is those apps dont have icons in the app store, only direct link. Lets say, the raw link without eyecandies (screenshots etc)
My main point was that they are allowing methodologies to install whatever certain organizations want. Enterprise certificates are another angle where they install an app that does anything they want to do
The only thing Apple is opposed to is anything commerce related running this way.
Why?
Because they want a totally unjustified huge cut of it
And they are already making exceptions to that for certain mega corps
Psst…it’s the gaming revenue.