I have been an Apple user for 10 years. I just feel meh. It’s all amazing technology but does little to improve my experience as a user. Cameras are great but they’ve been great for years. We still have the same form factor. It’s refined and beautiful but it’s hard to get excited anymore. Experiencing the wow and excitement from the original through to the 5 was amazing. Perhaps because of Steve, but also because they pushed the envelope. Here’s to hoping the next “one more thing” really makes an impact. Maybe Apple Glass? I dunno.
For now I‘ve moved to the dark side and purchased a Surface Duo. Panos Panay, while no Steve, just exhibits a sense of passion, care and enthusiasm about his products. With Steve’s passing and Ivy’s departure, I just don’t see that any more with Apple. Tim just doesn’t seem like a product guy. While Duo has it’s shortcoming for sure, its a device that truly has changed the way I interact and engage with my digital life. It’s daring, unconventional, and simply beautiful to hold and use. The reviews don’t give it justice and just got it wrong. It’s just refreshing.
Rant over. Feel free to attack haha