I had an epiphany, the reason why Apple doesn't make sense to me anymore under Tim Cook is not because they loss their focus or run out of ideas or innovation or because they are now driven by pie charts and number as I thought. They are thinking about the future, their next user base, their next fan base, a set of people who will become their next source of income, they are just replacing their user base for a new one, and I´m no longer part of that group, excluded, adios. While I don´t understand the importance of emojis and watch band in keynotes, a lot of people live by emojis and bands, Apple remove elements now so they can be reintroduced in the future, imagine what a MagSafe will mean in 5 years if you didn't´t even now it was removed today.
I'm 36 and I´m a developer, I was thought to focus on what is in front of my when using a computer, the screen, to learn to type in a keyboard with out being distracted my moving my head/eyes up and down to find the keys, the first thing I thought when I saw that touch bar was... if I want to use that then I will have to constantly look up and down while working, and then it hit me, all this Tim Cook's products are meant for a new user base, the ones that will keep Apple running, they have no problem at having two outputs methods that work together located in different places, Emojis are a very important way to express themselves, not having a headphone jack is better because they are starting to buy things and don´t have to worry about previous headphones or devices, wearing a device that doesn't connect you to your digital world is ridiculous, hence the Apple Watch, you can do all your 7 min youtube videos in one of these computers, that is pretty much pro, "thin" is beautiful and expensive, for me watching TV was no problem since I was a kid, Netflix like companies don´t add any complexity, however I just don't understand Apple strategy with their hobby product (ATV), first it was about the apps, ok, then games, ok, now is this new "TV" app the one that all people should only use?, I just don´t get it,
because it is not for me anymore.
I won´t lie, I enjoyed my time using Apple products, just 8 years:
When I saw the aluminum iMac running Leopard for the very first time I spend a lot of hours just looking youtube videos learning about OS X, then I found these keynotes with this guy, Steve Jobs. They had my at "Stacks".
Then the 27" iMac was splendid, how to forget "I´m a Mac and I´m a PC", that MacBook Air inside the envelope was genius and well staged (There is something in the air), that striking iPhone announcement (today we reinvent the phone), that iPhone 4 which many people still consider the most beautiful and elegant design (Stop me if you already have seen this, believe you haven´t see it), that truly magical and revolutionary device that was better at key tasks, better than a laptop and better than a phone (Last time there was this much excitement about a tablet, it had some commandments written on it). There was a correlation between a product and those words they used, they had a meaning.
Anyway, it was a good time for me, thanks Apple.
Hi MS, looking good

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