I agree wireless is the future, but don't think Apple is the company of the future.
Siri doesn't compare with google now, Samsungs all have OLEDs, rumors are that the next iphone will adopt some sort of edge to edge tech (something samsung did two years ago), iphones don't have a file system - god forbid you want to move a movie on your phone, rumors are Apple will adopt iris scanning (samsung did it), and Iphone 7 form factor is outdated (most companies have smaller benzels to not have a ridiculously foot print.) And then there is the whole wireless charging thing, which many companies adopted Qi many moons ago.
Most people are disappointed today and for good reason, it really seems that this is an iphone 6SE, and not an Iphone 7. There wasn't any oo la la moments, and the wow factor was minimal. I do like the dual lens though, but the processor updates are good. But are you really that excited about haptic feedback, taptic home button, and speaker? Is that worth the hassle of doggles galor?
If Apple is the company of the future, I guess we can expect rose gold Apple TVs, and more bands!