Coming from an iPhone 4s I think the iPhone 7 will be a big upgrade for me so I am excited a bit. But I am not seeing a huge step ahead in terms of innovation on the phone coming from 6S.
Also I will probably go for an Apple Watch 2 - Sports.
I did want to buy at some point a new Macbook Pro - but it's better it wasn't announced now because I will have more time to collect money to upgrade my HW.
I decided to do a 4 years HW cycle renewal because I end up spending less money and the technology jump is quite big in this timeframe.
Apple's discussion was for 2 hours mainly focused on taking devices to be part of your life.
Every year Apple talks less and less about work related things. It was like max 10 minutes about iWork and some SWIFT for Education and that's it.
It becomes cleared and clearer how things go on.
Just take a different perspective for a minute:
Every HW product was practically tied to a SW products.
How can you sell anymore HW without relating it to something appealing?
iphone 7 - Nintendo Super Mario
apple watch - pokemon go
Photos and Lenses and Showing off Bokeh

)) makes me laugh. They want to sell the idea that people will be able to get much better photos using iPhones.
I remembered when they showed a low light portrait - Horrible from photography point of view - the subject was way underexposed and the quality of light was very bad

)
Another one was showing direct flash on a face demonstrating True Tone - but in all honesty - it was horrible, at least to my eye.
On top of this, Apple has changed course to a different era - and people should calm down with innovation hysteria.
Apple is no longer selling the same dreams as it was in the past. The world has changed. (The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air. LOL)
Their marketing now is very well placed to address new generation of people and they really seem to know what hey are doing.
Either way, their products still stand out at this moment. And please... don't say Android.... I love Samsung HW but SW it's not working out for me still...
Apple is no longer a rebel. Rebels are those who are small... Apple grew a lot and it's hard to play the rebel when you really don't have to fight others as much as before.
They changed.... they still are Apple... stop complaining and keep your money in your pocket if you have an iPhone 6 or 6S....
You don't need to upgrade and you shouldn't!
Put those dollars/euros/pesos in your account and have some savings or go take a nice vacation with some friends.
People are more valuable than gadgets - well... some of them... others are disposable like my 4s iPhone.
Cheers - and remember - Earth keeps spinning without an upgraded iPhone.