So what are consumers asking for? Or better yet, what are YOU asking for?
Let's not forget all of the internal improvements. New SoC that enables features like the dual and triple cameras to perform even better, Night Mode, telephoto mode... these are all improvements that do not exist in the previous generation phones.
So what are you waiting for that's "innovative"? A phone that sings and dances for you?
I agree that these phones offer improvements over the last phones, but adding another lens, and processor isn't "innovation". What apple did here is basic upgrade they did with Mac pros (trash cans). Pixel 2 still takes better pictures then iPhone Xmax or whatever Max it was. If someone is expected to pay $2000 (Canadian) for a phone then it should be better then any phone in the market. They could have offered touch ID now instead of offering it next year and call it "best iPhone ever", adding another lens is not "innovation", low light feature is something samsung and other phones are offering from last 2 years. Yes, apple changed the market but other companies are catching up or even getting better.