Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Does this mean they are actually going to be breaking iTunes apart this year? A separate TV app could also mean separate Music, Podcasts, et. al apps.

Let’s hope so, it’s long overdue. Though I hope they don’t make these separate apps locked to specific services. For example, it will suck if the Music app is only ‘Apple Music’ and not whatever format audio is in my library.
 
"Apple Card is a new credit card"

And with that Apple has jumped the shark, and Tim Cook shows that for all his talk about green and sustainability he is just a con artist trying to get people to over-extend and buy into the unsustainable technology treadmill.
Everything that he says and does or comments about whether it is green technology, whether it is privacy, whether it is immigration, whether it is tariffs or whether it is access to "true" news - all this has to be seen through the eyes of a unrepentant capitalist.

For all his personal failings, Steve Jobs at least had a guiding set of principles that seem to be other than just the shareholder bottom line.
 
What’s interesting is everything Apple announces is always deemed a failure. From the iPod to iTunes to the iPhone to the iPad to the Apple Watch. When they came out with the Apple TV it was called a hobby and they treated like one. The one thing I can say about the Apple of the last too decades. They have yet to invest a billion dollars into any thing that has failed. Their competitors can’t say that. This is their biggest cash investment in any one thing outside of the beats acquisition. I don’t believe they are expecting an immediate return. This is an investment in the future and with the gaming service (compatible with all Apple devices) and their streaming services available on all devices and especially if they make all of them free to family members, the stickiness will be in the integration.

In the past, although Apple had several internal advantages, they also benefited from the CEOs of their competition having serious lack of vision issues. Phone manufactures copied whatever was popular. Sony dropped the ball on media players. Ballmer delayed Microsoft's entry into several areas they now benefit from. Now, Apple is competing with companies that are half their age, but some who almost match them in terms of value, and also against past heavy weights that survived the transition from the old physical media world to the new streaming world, led by very good CEOs.

I'm not picking sides or winners, but past performance does not indicate in any way that Apple succeeds with this pivot to content creation as they did with the iPod, iPhone, Apple Watch, or other products.
 
So what innovations are you expecting?

Maybe we should expect CEOs being paid million to be the ones that should be answering that...

As for the announcement, I know I'm pretty lucky in having money in the bank And not having any debts on any of my credit cards as I pay them off every month, but I'm surprised at the amount of people that are looking forward to an Apple credit card. America is a strange universe...
 
I don’t care what people say, that was one of the most fun and feature packed Apple events that I can recall in recent memory.

Hardware is important... and so is software... and so is content and services. It’s not just about what hardware you can buy but what you can do with it. Apple announced a ton of new ways to use your Apple devices.

The presentations were well done, they moved through everything at a good pace and that intro video alone got me giddy about Apple like I haven’t been since the Steve Jobs era.


I would have to agree with you - and for me there were a number of positives reiterated, including safety and security of personal data and my favourite - family sharing.. $10 a month for magazines isn't too compelling, but when I look at the varied interests of the four people in my family share, its a bargain. Also, the lack of fees and penalties for apple card.. we should all be thanking apple for providing some competition to the banks
 
  • Like
Reactions: ipedro
This event was absolutely incredible. Even if you know nothing about Apple products or technology, it was a must-watch. It's probably the best keynote since the original iPhone reveal. After watching it, I'm convinced that Apple is an ethical company that wants the best for its users. Great job Tim!
 
I don’t care what people say, that was one of the most fun and feature packed Apple events that I can recall in recent memory.

Hardware is important... and so is software... and so is content and services. It’s not just about what hardware you can buy but what you can do with it. Apple announced a ton of new ways to use your Apple devices.

The presentations were well done, they moved through everything at a good pace and that intro video alone got me giddy about Apple like I haven’t been since the Steve Jobs era.


You got to be kidding.

Actually some people are into pain
 
  • Like
Reactions: BritishApple
Awesome.

Ecstatic about the concept of the Apple Card. I was surprised. GS+MC is a great mix. I guarantee it’ll be for us excellent creditees only, however, the Visa Infinite has better Apple Pay rewards. Also, GS has its own history. I bet it’s lighter than my Amex Platinum though... probably won’t have that nice, “thud.”

I don’t watch TV, but should be cool for those that do.

This media event was exactly what it should have been, and was exactly what it was meant to be.

Good on Apple. Great performance and great expansion to new, steady revenue streams.
 
Last edited:
What todays event means to real Mac computer users in a nutshell...
giphy.gif
https://media.giphy.com/media/nygbstO5bEJmE/giphy.gif
 
Same Same.
I try to stay positive with an open mind, but this.......just seems like a desperate play for more revenue, instead of focusing on what they’ve traditionally been good at. (Hardware + software)

Like it or not, the world is changing. Media and SW consumption is moving from purchase model, to a subscription model.

Apple either does it's own subscription services or it gets left behind.

Naturally for tech nerds an event about subscription services is going to be boring (which is why I didn't watch it), when what they want to see at events is cool new gizmos.

So this is just some important ecosystem pieces Apple needs as the world shifts to the subscription model.
 
Seriously.... why are people excited about the credit card?
You get a cool titanium card..... anything else? A vague reference to low interest rates and "no late fees" (you'll certainly pay for this somehow)?

If that's whats getting people super-pumped these days, no wonder Apple was expecting us to get giddy over buying $10 of magazines a month from them.
 
Did you say at this keynote they announced a credit card....thats not even out yet?

Oh yeah that card will be a blockbuster this summer.

What a joke.
 
Seriously.... why are people excited about the credit card?
You get a cool titanium card..... anything else? A vague reference to low interest rates and "no late fees" (you'll certainly pay for this somehow)?

If that's whats getting people super-pumped these days, no wonder Apple was expecting us to get giddy over buying $10 of magazines a month from them.

Because people like Apple hardware and the card was the only scrap we got.
 
  • Like
Reactions: bernuli
Dan from MAC rumours.

Please stop saying ‘tell us what you think in the comments’. Instead tell me why I should give you comments on your content?

I feel the video can be sharpened up more. I found myself skipping when you started using filler words.

Next event - aim for a 3 minute summary. Become famous for the best 3 minute Apple keynote summaries in the world.

You’ve already got the followers. Think value delivery and substance over click bait.
 
  • Like
Reactions: WatchFromAfar
Apple has basically given up on hardware at this point, but is their software really good enough to carry them into being a services provider without hardware as a base? I struggle to think of any must-have Apple software, or that doesn't pale in comparison to competition. Their strength has always been hardware+OS, not software. It's always been about sleek macbooks and iphones with macOS and iOS, not about access to Safari and iTunes. It's why I expect there are probably way more Google Apps (gmail etc) on iOS devices than the other way around. And I can't imagine many Android users desperately waiting for Apple news and tv to come to their devices.

The silly thing is that a push into services should be subsidizing hardware. iPhones should be cheaper than ever, bringing in more and more potential users with attractive hardware at an affordable price. THEN the gouging can start.
 
Last edited:
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.