Well that was all a bit of a non event wasn't it.
Not wishing to be picky but something quickly started to bother me that I noticed again and again and again.
That was the constant comparisons to M1 and not M2
It's as if they know full well this isn't THAT much faster than an M2 so kept on comparing it to an M1
That's really weird.
When Nvidia launch their 5000 series cards next year? I expect them to talk about how much better they perform in comparison to their 4000 series cards and not constantly compare them to the 3000 series cards.
Let's be totally honest here, if your product today was so much better than your last product, that's all you would talk about. If it's not that much better, then thats the only reason why you'd constantly keep comparing it to the product before that, and against you very first attempt as making a chip.
The M1 (1st attempt at a desktop chip) Came out in November 2020
If you spoke to people then, and told them three years and two generations on from the new M1, the M3 would be "Up To" 30% faster in some select tasks then you'd probably have thought, noooo this is the 1st model, in 3 years time more progress than that will have been made.
Note: I'm not hating on M3 whatsoever, It's just the MASSIVE deal Apple are making considering 3 years of development, and constantly comparing todays brand new chip to your 1st 3 years old one in an attempt to make it sound amazing.