Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'

[drewyboy]

How did no one see this:

Presto Apps America LLC
PAAL->AAPL

 

[npmacuser5]

Interesting, Apple said a touch screen was impractical as you need to reach across the keyboard. Appears it maybe easier to reach across the keyboard to touch the Magic Bar.

 

[MH01]

- You can see fingerprints.
- It drains the battery
- Icons not fully configurable.
- too expensive
- no new MacPro.
Got any more?
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If the MacPro goes. I go. That was it with the ecosystem. The only thing that will remain will be the Apple TV movies I bought. Music will be hosted by Spotify / amazon. New series Netflix/amazon.

I love Apple. I hate what it has become.

I think there will be more shocks next week for us that love Apple computers . Days of powerful upgradable "computers" are over at Apple.

 

[Sedulous]

As Microsoft is unveiling their new Surface two days before Apple, the Journos will be chomping at the bit to compare the Surface and the apple releases.
As the MS Adverts keep telling us.... 'I could not do that on my Mac', they will be out to make that the whole point of the new release and subsequent advertising.
Apple had better come up with something 'Revolutionary' otherwise MS will have a field day with the promos that are probably alrewady in the can ready to be shown. IMHO, the 'magic bar' won't hack it.
What does Apple have that can complete with the Surface Pro? Answer nothing directly and that is the problem. The average punter won't know the technical differences. all they will see is smart graphics on the Surface Pro. ergo, the Surface is better than the MacBook.
I can't help think that apple have been blindsided by MS here.

In reality, these devices are not really in direct comptetition. Surface is good for what it is but it isn't great at being just a notebook or just a tablet. It is the same reason a refrigerator doesn't include a toaster.

 

[kemal]

A contextual palette of tools. Where have I seen that before? Still the greatest innovation in computing.

 

[dopeytree]

If they do away with normal USB ports & the SD card reader - no professional is going to thank them. I reckon it also won't have a headphone jack. But this time they also won't include a lightning connector so you have to use wireless headphones.

 

[Kwstas]

So, Magic Toolbar.
Please don't say that you re-invented the mac with this Knight Rider add-on.

 

[appleye]

I’m waiting for the amazing “Magic Cook” that works with Siri for meals on the go. …. a Tim Cook exclusive!

 

[HBX]

I'd love a new MBP with maxed out specs. But what I'd really love is a Mac Mini with updated CPUs, SSD and upgradeable ram slots. I just don't see the justification in the pricing on memory Apple taxes you with. If Apple went with a Polaris chipset on the new Mac Pro that'd be interesting as well.

 

[maflynn]

I think this magic bar is mostly fluff but could be interesting. What I hope doesn't occur is that apple use that butterfly keyboard, but sadly I think they will

 

[Born Again]

This is what they best they came up with after a 4 year hiatus?

No touch screen? No fold over yoga type ?

This isn't innovation

THis is ITERATION

 

[Bubba Satori]

Can't get enough of the word "magic," Tim?

It's an amazing, profoundly Potteresque pipeline of innovation.
Stay tuned.

Apple's new theme song.

 

[rGiskard]

Gimmick. Physical keys are easier to find without looking. The "magic" toolbar will require too much attention, too much pausing to find keys.

It isn't even necessary. In a few days one memorizes the function keys to a heavily used app.

 

[Born Again]

Bring on the complaints.

yah it's not so innovative.

Dude my logitech keyboard had this years ago.
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Gimmick. Physical keys are easier to find without looking. The "magic" toolbar will require too much attention, too much pausing to find keys.

It isn't even necessary. In a few days one memorizes the function keys to a heavily used app.

exactly. we waited 4 years for this?

anyway apple will still sell this pc with a spinny harddrive?

 

[mtcowdog]

I don't see this "magic" bar as an innovative addition. It is techy interesting but how does it improve anything in a meaningful way? How about a touch screen that works with the Apple pen from my iPad pro? Thinking about phones and tablets, I would love a laptop that gives me power but additional ways to interface and work. Heck, feel free to improve upon ideas with the Surface and Yoga devices. One more slightly different aluminum piece of art that is that same old isn't innovation.

 

[JeffyTheQuik]

I don't see why an "old school" keyboard would not work just fine. We just wouldn't benefit from the different functions displaying based on the app we are in.

For example, FN F3 displays all of your windows, but the new system will probably just show that icon once you hit FN
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I would think it is the same functions, but it will just display or say what the "F" key does.

I just wish it had it for all of the keys... I still remember, from the 80's those WordPerfect overlays for the keyboards. Nothing like Ctrl-F8 to exit a program. Easy to remember, right?

However, the keyboard is the least renovated thing on a computer. It's pretty bad when a keyboard from 1981, with a dongle, can work on a 2016 computer. Wireless... lights under the keys... different ways to plug it in... well, that's about it for keyboard innovations in 35 years. Making all the keys magic would really impress me. Want a Dvorak keyboard? voila! Want a keyboard that is app specific (like in games, where WASD can be different colors and say, 'forward', 'left', 'right', etc.)? Bingo! Want this all standardized? There we go... Apple can do it.

 

[Macalway]

Just as long as it looks cool I don't care what the call it.

Mind you, this isn't some little LED light up toy.

 

[jonnysods]

Their feature/product naming team is certainly magical in their feature/product naming.

 

[pentrix2]

What the hell is Apple's obsession with magic? They think that everything they come up with is magic. We made a mouse with no buttons or comfort, it's magic. Made a laptop trackpad a separate device from the laptop, it's magic. We put an integrated battery inside the Apple Wireless Keyboard, it's now magic. We replaced keys with a touch screen, it's magic.

It's said that any sufficiently advanced technology is indistinguishable from magic, but do they think that the average user is too stupid to distinguish an OLED touch panel from magic?

I agree with you...pretty sick of tire of them thinking everything they sell is revolutionary, it's like no one else ever made or has that concept. For a magic toolbar, we make sure to overcharge you. We only get a 80% profit from every crap we sell you.

 

[sehix]

Yeah, I doubt that very much. {MacBook Pro trackpad support for the Apple Pencil} would kill iPad Pro sales.

Lessee... an iPad Pro costs what, $600 to $1130, depending on model/memory. A MacBook Pro runs from $1300 to $3200, depending. So someone who might want to use the Apple Pencil wouldn't buy an iPad Pro because the MacBook Pro trackpad also supports the Pencil.

This makes about as much sense as the (Apple marketing team) argument that Apple// hardware emulation built into the Apple/// absolutely had to be crippled or it would kill Apple// sales. When the Apple// cost about $1200, and the Apple/// started around $3000 (about $8,800.00 equivalent today). It was stupid on stilts back then, it's not much better now.

And that's ignoring the difference in working surface area between an iPad Pro and the trackpad on a MacBook Pro.

 

[koa]

British science fiction writer Arthur C. Clarke formulated three prediction-related adages that are known as Clarke's three laws, of which the third law is the best known and most widely cited:

1. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
2. The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
3. Any sufficiently advanced technology is indistinguishable from magic.

 

[Eduardo1971]

It's magically courageous!

 

[forerunnerg34]

you better love everything about these Macs, after all you will have the same model and specs for the next 5 years

 

[DevNull0]

exactly. we waited 4 years for this?

anyway apple will still sell this pc with a spinny harddrive?

No Spinny HDD in the MBP. It'll have a 128GB SSD, no BTO option in the base model. The top end model will be upgradable to 512GB for $600. And as a point of interest, Intel's 600p SSD is $180 for 512 gig and has a read speed of 1775MBps.

The Razer Blade laptop is sleeker than an MBA, has a standard M.2 PCIe slot for its SSD, a quad core i7, dGPU, higher res screen than the rMBP and is on par with the price of the MBP. And a better keyboard. It also has plenty of nice standard ports that devices really use in 2016.
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It's pretty bad when a keyboard from 1981, with a dongle, can work on a 2016 computer.

I'm not sure what your definition of "bad" is, but it's clearly different from mine.

 

[0958400]

Interesting, Apple said a touch screen was impractical as you need to reach across the keyboard. Appears it maybe easier to reach across the keyboard to touch the Magic Bar.

Maybe it's at the bottom of the keyboard? :?