I'm sorry, but I really don't know what you're talking about. You cannot conflate product pipeline secrecy with privacy stance secrecy. They are very clear in their privacy policies and documentation. They are also clear in their overall public executive stance, Tim, Craig, etc. The approach they are taking with all their products is pushing Privacy as a feature. Also, all you have to do is actually use Apple's advertising platform to know what you can, and cannot, target. Having used Facebooks advertising platform, I could actually drill down to the point where I could target a single person with an advertisement. There are stories of people spending $20 in FB ads to target specific hiring managers at companies they wanted to work at. Try and specifically target a hiring manager at a company using Apple's advertising platform, it isn't possible.