Facebook Says Apple's Upcoming Anti-Tracking Prompt is 'More About Profit Than Privacy' [Updated]

[ozzymo]

Do you have any link that has some information on Apple's Ad platform? The last thing I remember was that they shut down iAd. When did they start to go back in the ad business?

Apple’s Ad Network Gets ‘Preferential Access To Users’ Data’ vs Facebook, Google, Others

Most people don’t even know that Apple runs an ad network ...

www.forbes.com

Apple ad revenue could hit $11B a year by 2025 – JP Morgan - 9to5Mac

Apple ad revenue could grow more than five-fold by 2025, according to JP Morgan. The bank says that the opportunity is created by ...

9to5mac.com

Apple never shut down its ad platform. It brings in around $2B a year.

 

[ineedanaccont]

Keep talking Facebook...

Thousands of leaked Facebook documents show Mark Zuckerberg as ‘master of leverage’ in plan to trade user data

Facebook’s leaders seriously discussed selling access to user data — and privacy was an afterthought.

www.nbcnews.com

"In some cases, Facebook would reward favored companies by giving them access to the data of its users. In other cases, it would deny user-data access to rival companies or apps."

 

[ozzymo]

Everyone says it’s a disease, yet probably has two accounts.

I’m literally the only human I kkkw who’s never had a FB.

You just hit on the hypocrisy of this entire thread. Now you've just met a 2nd human who has never had a Facebook account or any social media account. Everyone loves to complain about Facebook's business model, but they also love to use Facebook's free service. Such hypocrites.

 

[iReality85]

People on this forum are generally aware, but the average person is going to get an eye full at just how invasive apps are when it comes to tracking you and selling your data to 3rd parties.

Good on Apple for doing this. If Facebook is this much against informing people about how apps use your data, you know it’s a good thing.

 

[manu chao]

How can we have facts about Apple? They are the least transparent company in the history of the world. No one really knows exactly what Apple is tracking. And since the new regulations won't affect Apple's Ad platform we probably never will.

And what does this option do?

 

[ozzymo]

Keep talking Facebook...

Thousands of leaked Facebook documents show Mark Zuckerberg as ‘master of leverage’ in plan to trade user data

Facebook’s leaders seriously discussed selling access to user data — and privacy was an afterthought.

www.nbcnews.com

"In some cases, Facebook would reward favored companies by giving them access to the data of its users. In other cases, it would deny user-data access to rival companies or apps."

WAIT WAIT WAIT WAIT WAIT. The argument I always see on here for every decision Apple makes is "hey its their platform, they created it so they make the rules". Well that also works for Facebook too. It's their platform, they created it, so they can reward or deny anyone they see fit. Apple does that every single day. They give into some companies such as Netflix and Amazon because they need their apps on the iOS store, and deny other small companies who are not a threat to them.

 

[dk001]

In all honesty, and joking aside. I do believe that people are giving up their right to the privacy of their information to companies such as Facebook and Google and Microsoft and Apple an... well we see where I’m going with this. As soon as they agree to the terms and conditions. It is after all, what they are agreeing to.

What I would like, and why I agree with what Apple are doing in this case, is for people to know they are giving up that right. We all know that very, very few of us trawl through page upon page of terms & conditions before hitting the, I’m losing the will to live reading this, where’s the yes, button.

So, I’d like a prompt to be shown clearly and concisely, identifying the most crucial and important aspects, to be shown before anyone ever gets the chance to tap on, I don’t care, look how funny my baby is, button.

And yes, that should apply to everyone, Apple included.

Love to see crystal clear understandable EULAs too.

 

[nvmls]

Of course it is Mark, thanks for such revelation.

Yours is what... human rights?

 

[5105973]

People love to point fingers at Facebook and google but they never realize how different the web would be without them (and their ads). Paywalls everywhere. No free content at all. Sites like this (macrumors) wouldn’t exist of course.

We could have ads but this stalking tracking stuff is not necessary. This is a tech site, Apple oriented, so do we really need as trackers to tell advertisers hey, MacRumors is a great place to put an ad for Apple related products.

Instead, for ages I was seeing ads for mens underwear here, I think because we were joking about the subject either on the forum or goodness know where and that hike triggered some stalker adb. Another example, I take care of elderly people so I keep seeing ads for elder care when I’d like to unwind and get away from that topic and read tech news. But no, I’m blasted with ads for seniors.

I actually don’t want to run an ad blocker. I want to support sites for their work in a way that lets me keep my real name to myself, but I don’t want to be blasted with ads that are irrelevant to the content of the site I’m visiting. I could have bought products for other people and it’s horrible that through this stalker stuff, I’m haunted by ads for things I don’t even like.

I can’t even close my FB account properly because they are demanding I provide documentation such as a copy of my marriage license to access my account. I didn’t forget my password. I have it. But I didn’t log in often enough to suit them so now I have to feed them even more personal data. Either that or a bunch of my FB friends that they select have to vouch for me. I’m not even speaking to these people anymore. They are so brainwashed by FB that they actually think I ceased to exist when I logged off. It’s uncanny that FB’s “random” algorithm picked precisely these people and not my real friends to be the ones who determine if I get back into my own 🤬 account. FB is vile and is actually apparently where relationships go to die.

 

[Labeno]

Two points:

1. Tesla has never advertised, yet most seem to know all about their amazing cars.
2. Before the internet existed, plenty of brands blindly advertised and created great success; e.g. "Where's the Beef?"

In both cases, I did not have to give up my personal information.
Facebook, please go away forever. Send your employees to Tesla and blind advertising companies.

 

[DanielDD]

It’s funny because to me Zuckerberg’s declarations just add another reason why Apple is right here. Anything that makes targeted advertising a worse business model is great in my book. There are plenty of ways to make profit and not all of them require me to be the product.

 

[PDavidAlexander]

Facebook doesn't give a **** about small businesses. It's just their marketing spin to try to stop Apple from doing something that will likely cost Facebook money. I, for one, applaud Apple for taking the stance they have regarding user privacy. Keep it up!

 

[ozzymo]

And what does this option do?View attachment 1695616View attachment 1695618

It's not a popup. You have to actually go into the settings and find that setting. Personalized ads are turned on by default. Most people are not going to go digging into the settings to find that setting. When you open up any Apple app, you will not get a popup asking you. The problem is that for any other company you will get a popup and so most people will say no do not track me. But Apple will continue to continue to track you in the background unless you manually with no popup or warning go digging into the settings to find that. People on here might do that, but I know a lot of people who never go into the settings on their iPhone and would never know to turn that off.

 

[coachgq]

Question - will Apple play by the same rules? Will we be able to disable ad tracking for Apple apps as well?

When you buy an android?

 

[ninethirty]

Facebook is without question one of the worst things that has ever happened to the world. If they're upset, Apple's doing something right.

 

[DG808]

I went over to the Facebook for Small Business page. From what I can see, the testimonials and feedback they have on the site come from:

- A Computer repair company in small town Oklahoma
- A County Fair in California
- Someone who sells their stuff through Instagram
- A burger joint in South Carolina

How is a county fair a small business that needs / depends on super targeted Facebook advertising to survive? County Fairs usually receive free advertising from the local (and relevant) media. Plus, wouldn't it be less expensive to target an ad to people who live in the county rather than the granular ads that Facebook is talking about?

 

[ozzymo]

Facebook doesn't give a **** about small businesses. It's just their marketing spin to try to stop Apple from doing something that will likely cost Facebook money. I, for one, applaud Apple for taking the stance they have regarding user privacy. Keep it up!

You do know that Apple also tracks you right? Their tracking is turned on by default with no warning given. You have to manually go into the settings app to turn off Apple tracking you. They will warn you about other apps tracking you, but they will not warn you about their apps tracking you.

 

[ninethirty]

You just hit on the hypocrisy of this entire thread. Now you've just met a 2nd human who has never had a Facebook account or any social media account. Everyone loves to complain about Facebook's business model, but they also love to use Facebook's free service. Such hypocrites.

I love to hate on Facebook and happily deleted my account a year ago. Haven't missed it once.

 

[ozzymo]

I went over to the Facebook for Small Business page. From what I can see, the testimonials and feedback they have on the site come from:

- A Computer repair company in small town Oklahoma
- A County Fair in California
- Someone who sells their stuff through Instagram
- A burger joint in South Carolina

How is a county fair a small business that needs / depends on super targeted Facebook advertising to survive? County Fairs usually receive free advertising from the local (and relevant) media. Plus, wouldn't it be less expensive to target an ad to people who live in the county rather than the granular ads that Facebook is talking about?

County fairs are of course a small business. They are not rolling in profits. And without targeted advertising, Facebook would show someone in Florida an ad about a county fair in New York. With targeted advertising, Facebook would be able to show residents in that county ads about their local county fair.

 

[rgbrock1]

Apple Advertising & Privacy​

Apple-delivered advertising helps people discover apps, products, and services while respecting user privacy. Apple’s advertising platform is designed to protect your information and give you control over how we use your information. Our advertising platform doesn’t share personally identifiable information with third parties.

Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple News, and Stocks. Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
Contextual Information
Contextual information may be used to serve ads to you, such as:
• Device Information: Your keyboard language settings, device type, OS version, mobile carrier, and connection type.
• Device Location: If Location Services is enabled and you’ve granted permission to the App Store or Apple News apps to access your location, your location may be used to serve you geographically relevant ads. Your precise device location is not stored by Apple’s advertising platform, and profiles are not constructed from this information. To access these settings, go to Settings > Privacy > Location Services.
• Searches on the App Store: When you search on the App Store, your query may be used to serve you a relevant ad.
• Apple News and Stocks: The type of story you read may be used to select appropriate ads.
Segments
We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. Information about you may be used to determine which segments you’re assigned to, and thus, which ads you receive. To protect your privacy, targeted ads are delivered only if more than 5,000 people meet the targeting criteria.
We may use information such as the following to assign you to segments:
• Account Information: Your name, address, age, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender.
• Downloads, Purchases & Subscriptions: The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions. We don’t allow targeting based on downloads of a specific app or purchases within a specific app (including subscriptions) from the App Store, unless the targeting is done by that app’s developer.
• Apple News and Stocks: The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from.
• Advertising: Your interactions with ads delivered by Apple’s advertising platform.
When selecting which ad to display from multiple ads for which you are eligible, we may use some of the above-mentioned information, as well as your App Store browsing activity, to determine which ad is likely to be most relevant to you. App Store browsing activity includes the content and apps you tap and view while browsing the App Store. This information is aggregated across users so that it does not identify you.
Apple does not share any personally identifiable information with third parties. We are obligated to make certain non-personal information available to strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf.
No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform, or is used for advertising purposes.
Apple does not know or make available to advertisers information about your sexual orientation, religious beliefs, or political affiliations.
Advertising Preferences
About This Ad
To understand why a specific ad was shown to you on the App Store, Apple News, or Stocks, tap the Ad button on the ad. This will present the segments and other data, such as demographic information, that were used to determine which ad you received.
Ad Targeting Information
To see information about you that may be used to deliver targeted ads by Apple’s advertising platform, including the segments that you are in.
To see this information on your iOS or iPadOS device, go to Settings > Privacy > Apple Advertising and tap View Ad Targeting Information. On Mac, go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, then click View Ad Information.
If you believe information about you is inaccurate, you can update your Apple ID account information.
Location-Based Ads
If you grant the App Store or Apple News access to your device location, Apple’s advertising platform may use the current location of your device to provide you with geographically targeted ads on the App Store and on Apple News.
You can opt out on your iOS or iPadOS device by going to Settings > Privacy > Location Services, and either tapping to turn off Location Services or selecting App Store or News from the list of location-aware switches and setting it to Never. On Mac, go to System Preferences > Security & Privacy > Privacy, select Location Services, and deselect either “Enable Location Services” or “News.”
Apple’s advertising platform does not receive location-based information when you turn off Location Services on your device.
Personalized Ads
If Personalized Ads is turned on, Apple’s advertising platform may use your information to serve ads that are more relevant to you. Turning off Personalized Ads will prevent Apple from using this information for ad targeting. It may not decrease the number of ads you receive, but the ads may be less relevant to you.
You can disable Personalized Ads on your iOS or iPadOS device by going to Settings > Privacy > Apple Advertising and tapping to turn off Personalized Ads. On Mac, go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, and deselect Personalized Ads.
At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.

 

[ozzymo]

I love to hate on Facebook and happily deleted my account a year ago. Haven't missed it once.

Then you are not a hypocrite. Hypocrites are the ones still using Facebook for free, but complaining about advertising. You can't use a free service then complain that they target you with advertisements.

 

[ozzymo]

Apple Advertising & Privacy​

Apple-delivered advertising helps people discover apps, products, and services while respecting user privacy. Apple’s advertising platform is designed to protect your information and give you control over how we use your information. Our advertising platform doesn’t share personally identifiable information with third parties.

Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple News, and Stocks. Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
Contextual Information
Contextual information may be used to serve ads to you, such as:
• Device Information: Your keyboard language settings, device type, OS version, mobile carrier, and connection type.
• Device Location: If Location Services is enabled and you’ve granted permission to the App Store or Apple News apps to access your location, your location may be used to serve you geographically relevant ads. Your precise device location is not stored by Apple’s advertising platform, and profiles are not constructed from this information. To access these settings, go to Settings > Privacy > Location Services.
• Searches on the App Store: When you search on the App Store, your query may be used to serve you a relevant ad.
• Apple News and Stocks: The type of story you read may be used to select appropriate ads.
Segments
We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. Information about you may be used to determine which segments you’re assigned to, and thus, which ads you receive. To protect your privacy, targeted ads are delivered only if more than 5,000 people meet the targeting criteria.
We may use information such as the following to assign you to segments:
• Account Information: Your name, address, age, and devices registered to your Apple ID account. Information such as your first name in your Apple ID registration page or salutation in your Apple ID account may be used to derive your gender.
• Downloads, Purchases & Subscriptions: The music, movies, books, TV shows, and apps you download, as well as any in-app purchases and subscriptions. We don’t allow targeting based on downloads of a specific app or purchases within a specific app (including subscriptions) from the App Store, unless the targeting is done by that app’s developer.
• Apple News and Stocks: The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from.
• Advertising: Your interactions with ads delivered by Apple’s advertising platform.
When selecting which ad to display from multiple ads for which you are eligible, we may use some of the above-mentioned information, as well as your App Store browsing activity, to determine which ad is likely to be most relevant to you. App Store browsing activity includes the content and apps you tap and view while browsing the App Store. This information is aggregated across users so that it does not identify you.
Apple does not share any personally identifiable information with third parties. We are obligated to make certain non-personal information available to strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf.
No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform, or is used for advertising purposes.
Apple does not know or make available to advertisers information about your sexual orientation, religious beliefs, or political affiliations.
Advertising Preferences
About This Ad
To understand why a specific ad was shown to you on the App Store, Apple News, or Stocks, tap the Ad button on the ad. This will present the segments and other data, such as demographic information, that were used to determine which ad you received.
Ad Targeting Information
To see information about you that may be used to deliver targeted ads by Apple’s advertising platform, including the segments that you are in.
To see this information on your iOS or iPadOS device, go to Settings > Privacy > Apple Advertising and tap View Ad Targeting Information. On Mac, go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, then click View Ad Information.
If you believe information about you is inaccurate, you can update your Apple ID account information.
Location-Based Ads
If you grant the App Store or Apple News access to your device location, Apple’s advertising platform may use the current location of your device to provide you with geographically targeted ads on the App Store and on Apple News.
You can opt out on your iOS or iPadOS device by going to Settings > Privacy > Location Services, and either tapping to turn off Location Services or selecting App Store or News from the list of location-aware switches and setting it to Never. On Mac, go to System Preferences > Security & Privacy > Privacy, select Location Services, and deselect either “Enable Location Services” or “News.”
Apple’s advertising platform does not receive location-based information when you turn off Location Services on your device.
Personalized Ads
If Personalized Ads is turned on, Apple’s advertising platform may use your information to serve ads that are more relevant to you. Turning off Personalized Ads will prevent Apple from using this information for ad targeting. It may not decrease the number of ads you receive, but the ads may be less relevant to you.
You can disable Personalized Ads on your iOS or iPadOS device by going to Settings > Privacy > Apple Advertising and tapping to turn off Personalized Ads. On Mac, go to System Preferences > Security & Privacy > Privacy, select Apple Advertising, and deselect Personalized Ads.
At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy.

And why does the richest company in the world worth over $2T have to do all this advertising?

 

[VanNess]

It has nothing to do with small businesses, that’s a red herring. It’s all about Facebook’s “advertising tools” which Facebook would rather not talk about.

 

[Zance]

Then explain one thing: Why is Apple's ad platform not subject to the same rules that every one else is subjected to? Facebook is 100% in the right here. Yes, fine it might be a good thing what Apple is doing, but why are they excluding their own platform from the regulations they are setting for every other company? Double standards much?

 

[ozzymo]

It has nothing to do with small businesses, that’s a red herring. It’s all about Facebook’s “advertising tools” which Facebook would rather not talk about.

Yes because Apple is so open with its advertising tools. That's why you don't get a popup when you use an Apple app. They don't tell you that they advertise. You have to go into the settings yourself and find the toggle to turn off Apple's own targeted advertising. But yes please keep thinking that only Facebook has advertising tools they don't want to talk about. I guarantee you have no idea that Apple makes $2B a year off advertising.