What??? Do you have any idea how many car company's work with technology company's these day's? Bang And Olufsen, Bowers And Wilkins, Microsoft, Android, Apple, Sony, Bose.... they are all involved with the motor industry as they are the best solution to developing systems specific for the driver.
And as for Ferrari's own solution, from what I've seen it's pretty dreadful to use the st nav etc. They could do with some Apple help.
In fact, in car infotainment systems is a market Apple MUST be a part of because it is getting bigger and bigger and bigger..... they would be very wise to take a piece of the pie and it will help them to grow. How is that a bad thing and devaluing Ferrari? Are you going to be a badge snob and not buy a Ferrari because it has an Apple infotainment system??
Actually what Ferrari should be doing is removing all the computer rubbish making anyone drive like Schumacher and concentrate on the infotainment tech instead. I have seen far too many reviews of Ferrari's these day's rubbish them due to the amount of computers they have driving the car for you, NOT like they used to be, like the F40 with no driver aids at all and many people love it for that. That is where it should be shame on you Ferrari.
It's a gimmick. The same as, " Buy this civic, get a free iPod! ". Except you spend hundreds of thousands of dollars and get two free iPad minis? Come on. If the owner wanted the iPad minis installed he could go to ARS.